Case Study
A Strategy with No Obstacles — Rebranding Barcelona’s Mobility Services
Barcelona Serveis de Mobilitat (BSM) needed a comprehensive rebranding strategy across five mobility brands: Estació del Nord, Bicing, SMOU, BSM Aparcaments, and Endolla. Our goal: position each service in the top of mind of its users while building a coherent, attractive visual identity across all of them.
A full 360°
brand strategy
We delivered a 360° strategy designed to reinforce each brand’s image and strengthen the connection between each service and its audience — adapting message and tone to each platform and channel. A thorough competitive analysis informed our content approach, and we developed new brand identity manuals to ensure visual consistency and a strong, unified look and feel across all BSM brands.
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