Case Study
Liberbank needed to launch their zero-fee online account — Nueva Cuenta Online SIN — to a digital-native audience. The brief: attract new customers with a brand identity that felt fresh, modern, and relevant to younger consumers.
A strategy with
no strings attached
We led creative direction, design, and production for the full digital campaign — bringing the “SIN” (zero-fee) concept to life across formats. Bold visuals and sharp copy positioned the account’s benefits in a way that cut through the noise and connected with its audience.
We managed all campaign content across Facebook, Instagram, and LinkedIn — building a campaign identity that felt as relevant as the product it promoted.
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