{"id":10149,"date":"2022-10-25T17:22:54","date_gmt":"2022-10-25T15:22:54","guid":{"rendered":"https:\/\/imaginadigital.com\/blog\/fedback-today-entrevista-a-dani-casanovas-ceo-de-imagina-copy\/"},"modified":"2022-10-31T10:39:27","modified_gmt":"2022-10-31T09:39:27","slug":"entrevista-uoc-mireia","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/noticias\/entrevista-uoc-mireia\/","title":{"rendered":"IMAGINA en la UOC: “\u00bfC\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea?” con Mireia de la Torre"},"content":{"rendered":"\t\t
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La Universidad Oberta de Catalunya (UOC) ha contado con Mireia de la Torre, nuestra Directora de Estrategia y Creatividad, en una entrevista grupal para hablar sobre c\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea del futuro. La tertulia ha sido liderada por Raquel Herrera, doctora en comunicaci\u00f3n y marketing, y han participado Silvia Benaiges, Directora de Public Engagement de Interm\u00f3n Oxfam y Javier Velilla, Socio Director de la agencia de branding Comuniza.<\/p>

Desde su experiencia y trayectoria profesional, han explicado la importancia de saber adaptar la comunicaci\u00f3n a un mundo en constante cambio, as\u00ed como de la relevancia de liderar equipos y los m\u00faltiples retos y oportunidades que presenta el entorno digital.<\/p>

\u201cEs importante saber comunicar de forma original, pero tambi\u00e9n entender qu\u00e9 le preocupa al cliente y trazar un plan que cumpla con esas expectativas, aunque no est\u00e9n en el briefing\u201d, explica Mireia. Tambi\u00e9n han explicado varios ejemplos de proyectos realizados. Mireia, por ejemplo, expon\u00eda el caso de Carnet Jove<\/a>, donde el cambio del tono de las comunicaciones fue clave para el \u00e9xito del engagement de la marca en las redes sociales. O c\u00f3mo en la campa\u00f1a \u201c\u00a1\u00c9s un match!<\/a>\u201d, del Departamento de Salut de la Generalitat de Catalunya, innovar creativamente en el canal de comunicaci\u00f3n consigui\u00f3 resultados notorios.<\/p>

\u201cPor eso mismo, debemos ser permeables al cambio ya que la comunicaci\u00f3n est\u00e1 sujeta siempre al contexto (\u2026). El plan debe implicar desde el usuario final hasta el equipo interno y el cliente. Es un c\u00edrculo que debe estar muy bien cerrado si queremos tener \u00e9xito\u201d, asegura Mireia.<\/p>

No te pierdas la entrevista al completo:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La Universidad Oberta de Catalunya (UOC) ha contado con Mireia de la Torre, nuestra Directora de Estrategia y Creatividad, en una entrevista grupal para hablar sobre c\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea del futuro. La tertulia ha sido liderada por Raquel Herrera, doctora en comunicaci\u00f3n y marketing, y han participado Silvia Benaiges, Directora de Public … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":10263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-10149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nIMAGINA en la UOC: "\u00bfC\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea?" con Mireia de la Torre - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/noticias\/entrevista-uoc-mireia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMAGINA en la UOC: "\u00bfC\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea?" con Mireia de la Torre - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"La Universidad Oberta de Catalunya (UOC) ha contado con Mireia de la Torre, nuestra Directora de Estrategia y Creatividad, en una entrevista grupal para hablar sobre c\u00f3mo se planifica la comunicaci\u00f3n contempor\u00e1nea del futuro. 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