{"id":10746,"date":"2026-06-22T18:22:51","date_gmt":"2026-06-22T16:22:51","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/match-copy\/"},"modified":"2026-07-23T16:34:25","modified_gmt":"2026-07-23T14:34:25","slug":"match-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/match-cat\/","title":{"rendered":"Cas d&#8217;\u00e8xit M\u00e0rqueting Digital: \u00c9s un match"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10746\" class=\"elementor elementor-10746 elementor-7564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-538f2f6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"538f2f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c0f3b\" data-id=\"49c0f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387c8c0 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"387c8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1.png\" class=\"attachment-full size-full wp-image-9848\" alt=\"\u00c9s un Match - Cas d&#039;\u00e8xit M\u00e0rqueting Digital | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44f856d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"44f856d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ae1d5f\" data-id=\"1ae1d5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24dde66 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"24dde66\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39978d1\" data-id=\"39978d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ca0fa elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"23ca0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-mobile-1.png\" class=\"attachment-full size-full wp-image-9850\" alt=\"Cas d&#039;\u00e8xit M\u00e0rqueting Digital: \u00c9s un match | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-mobile-1.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-mobile-1-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-Match-top-mobile-1-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4dbb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4dbb06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5df863\" data-id=\"c5df863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-005d036 elementor-widget elementor-widget-text-editor\" data-id=\"005d036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><b><br \/>&#8220;\u00c9s un match!&#8221;&lt;\/text style=&#8221;color:#F6A000&#8221;;&gt;<br \/>la primera campanya de la Generalitat a Tinder<\/b><\/h1><p>A Imagina vam treballar amb <strong>\u00c9s un match<\/strong> per desenvolupar una estrat\u00e8gia de M\u00e0rqueting Digital personalitzada, orientada a assolir els seus objectius de negoci. Despr\u00e9s d&#8217;analitzar en profunditat la seva situaci\u00f3 de partida, vam identificar les oportunitats clau i vam dissenyar un pla d&#8217;acci\u00f3 adaptat al seu sector i p\u00fablic objectiu. Al llarg del projecte, vam implementar les accions definides i vam mesurar cada resultat per optimitzar cont\u00ednuament el rendiment. El resultat va ser una millora significativa en visibilitat digital, tr\u00e0fic qualificat i conversions. Aquest cas d&#8217;\u00e8xit demostra com una estrat\u00e8gia ben executada pot transformar la pres\u00e8ncia en l\u00ednia de qualsevol empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b552753\" data-id=\"b552753\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0783e9 elementor-widget elementor-widget-spacer\" data-id=\"d0783e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ff3ee elementor-widget elementor-widget-text-editor\" data-id=\"f2ff3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;\u00c9s un match!&#8221; t\u00e9 com a objectiu impulsar la vacunaci\u00f3 contra la COVID-19 entre els m\u00e9s joves. I quina millor manera que arribar a ells mitjan\u00e7ant una xarxa social de cites?<\/p><p>A l&#8217;aplicaci\u00f3, la vacuna es converteix en un usuari de Tinder amb qui fer \u00abmatch\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d52dcfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d52dcfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b65e3a\" data-id=\"4b65e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc2c17 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ddc2c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e90498b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90498b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d57347\" data-id=\"1d57347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5233c8 elementor-widget elementor-widget-image\" data-id=\"e5233c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2.png\" class=\"attachment-full size-full wp-image-7697\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70a903f\" data-id=\"70a903f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804ca36 elementor-widget elementor-widget-image\" data-id=\"804ca36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4.png\" class=\"attachment-full size-full wp-image-7692\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f7a86c\" data-id=\"5f7a86c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4915918 elementor-widget elementor-widget-image\" data-id=\"4915918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5.jpg\" class=\"attachment-full size-full wp-image-7690\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e698878 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e698878\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3818634\" data-id=\"3818634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-954023d elementor-widget elementor-widget-image\" data-id=\"954023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3.png\" class=\"attachment-full size-full wp-image-7695\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52f185f\" data-id=\"52f185f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df080a8 elementor-widget elementor-widget-image\" data-id=\"df080a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6.jpg\" class=\"attachment-full size-full wp-image-7688\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eeecebf\" data-id=\"eeecebf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb38214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb38214\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef4476\" data-id=\"eef4476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5fdd2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d5fdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-840e4d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"840e4d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e9b2930\" data-id=\"e9b2930\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8d3dc elementor-widget elementor-widget-text-editor\" data-id=\"0d8d3dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b>Fem <text style=\"color:#F6A000\";>&#8220;match&#8221;<\/text style=\"color:#F6A000\";> amb la vacuna<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27268df elementor-widget elementor-widget-text-editor\" data-id=\"27268df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Utilitzem la il\u00b7lustraci\u00f3 per a personificar la vacuna i convertir-la en un perfil m\u00e9s d&#8217;aquesta xarxa social de cites. La representem en moments clix\u00e9s: selfie al mirall de casa, fent exercici al gimn\u00e0s o presumint a la cuina com a xef, entre d&#8217;altres. L&#8217;objectiu: cridar l&#8217;atenci\u00f3, generar empatia i fomentar els clics a la web de sol\u00b7licitud de cites pr\u00e8vies.<\/p><p>\u00abIntentem captar els m\u00e9s joves, als quals els ha costat trobar un motiu per a vacunar-se\u00bb, ha explicat Carmen Cabezas, la secret\u00e0ria de Salut p\u00fablica de la Generalitat de Catalunya, qui defensa que el departament animi a vacunar des d&#8217;aquesta xarxa social tal com ho fa a trav\u00e9s d&#8217;anuncis en moltes altres xarxes.<\/p><p>\u201c\u00c9s un match!\u201d apareix a la pantalla per a desportar l&#8217;atenci\u00f3 dels usuaris, els qui consumeixen aquesta xarxa social de manera r\u00e0pida (es va avaluar que un usuari mitj\u00e0 veu 2 perfils per segon). \u00abSi encara no ens hem vist, demana&#8217;m una cita\u00bb \u00e9s el call to action principal de l&#8217;anunci.<\/p><p>La campanya ha batut r\u00e8cord d&#8217;aparicions als mitjans de comunicaci\u00f3 com a campanya institucional. Entre alguns mitjans figuren El Pa\u00eds, El Peri\u00f3dico, ABC, 324, Telecinco, Nius o mitjans especialitzats com M\u00e0rqueting 4Ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca54a14\" data-id=\"ca54a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a712343 elementor-widget elementor-widget-spacer\" data-id=\"a712343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0aa12 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5c0aa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Video-vertical.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a03f47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a03f47\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09771e3\" data-id=\"09771e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70550a9 elementor-widget elementor-widget-template\" data-id=\"70550a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"15071\" class=\"elementor elementor-15071\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ff21366 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"4ff21366\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-555cf4a5\" data-id=\"555cf4a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158477ae elementor-widget elementor-widget-image\" data-id=\"158477ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/hobby-flower\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop.png\" class=\"attachment-full size-full wp-image-12705\" alt=\"Hobby Flower\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/hobbyflowerdesktop-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ff8832c\" data-id=\"6ff8832c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a84602 elementor-widget elementor-widget-image\" data-id=\"13a84602\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/surf-city\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop.png\" class=\"attachment-full size-full wp-image-12640\" alt=\"Surf City\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/12\/surfcitydesktop-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-51af0d4d\" data-id=\"51af0d4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee3d3da elementor-widget elementor-widget-image\" data-id=\"7ee3d3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/barcelona-activa\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top.png\" class=\"attachment-full size-full wp-image-7790\" alt=\"Somos partners digitales de Barcelona Activa\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/BCNActiva-top-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-914898c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"914898c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c84d96b\" data-id=\"c84d96b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd9783c elementor-widget elementor-widget-text-editor\" data-id=\"dd9783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Casos relacionats amb It\u2019s a Match!<\/h2><p>Descobreix projectes complementaris de generaci\u00f3 de demanda, posicionament i creixement digital B2B seleccionats per la seva relaci\u00f3 amb els objectius de It\u2019s a Match!.<\/p><p><a href=\"https:\/\/imaginadigital.com\/ca\/creativitat\/\">Veure el servei: Branding i Creativitat<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">Veure m\u00e9s casos de Branding i Creativitat<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">Parlem del teu projecte<\/a><\/p><h3>Projectes recomanats<\/h3><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/byfi-rebranding-estrategia-digital-cat\/\"><strong>Byfi<\/strong><\/a> \u2014 Construcci\u00f3 de marca, creativitat i posicionament per generar demanda i oportunitats en entorns B2B.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/cbre-cat\/\"><strong>CBRE<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies per generar demanda i oportunitats en entorns B2B.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/iot-cat\/\"><strong>IOT<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies per generar demanda i oportunitats en entorns B2B.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix el cas d\u2019\u00e8xit de Match amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.<\/p>\n","protected":false},"author":1,"featured_media":9848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-10746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Match | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descobreix el cas d\u2019\u00e8xit de Match amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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