{"id":11253,"date":"2022-11-07T13:42:32","date_gmt":"2022-11-07T12:42:32","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/ebel-copy\/"},"modified":"2026-06-09T17:35:54","modified_gmt":"2026-06-09T15:35:54","slug":"bsm","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/bsm\/","title":{"rendered":"BSM \u2014 Rebranding Strategy for Barcelona’s Mobility Services"},"content":{"rendered":"\t\t
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Case Study<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA Strategy with No Obstacles<\/text style=\"color:#F6A000\"> \u2014 Rebranding Barcelona’s Mobility Services<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Barcelona Serveis de Mobilitat (BSM) needed a comprehensive rebranding strategy across five mobility brands: Estaci\u00f3 del Nord, Bicing, SMOU, BSM Aparcaments, and Endolla. Our goal: position each service in the top of mind of its users while building a coherent, attractive visual identity across all of them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tA full 360\u00b0
brand strategy<\/text style=\"color:#F6A000\"><\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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We delivered a 360\u00b0 strategy designed to reinforce each brand’s image and strengthen the connection between each service and its audience \u2014 adapting message and tone to each platform and channel. A thorough competitive analysis informed our content approach, and we developed new brand identity manuals to ensure visual consistency and a strong, unified look and feel across all BSM brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Caso de \u00e9xito Una estrategia sin obst\u00e1culos BSM (Barcelona Serveis de Mobilitat) quer\u00eda una estrategia de re-branding para las diferentes marcas: Estaci\u00f3 del Nord, Bicing, SMOU, BSM Aparcaments i Endolla.\u00a0Preparamos una estrategia efectiva para posicionar sus servicios en el top of mind de los usuarios desarrollando una estrategia de social media y nuevos manuales de … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11253","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBSM \u2014 Rebranding Strategy for Barcelona's Mobility Services - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/bsm\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSM \u2014 Rebranding Strategy for Barcelona's Mobility Services - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito Una estrategia sin obst\u00e1culos BSM (Barcelona Serveis de Mobilitat) quer\u00eda una estrategia de re-branding para las diferentes marcas: Estaci\u00f3 del Nord, Bicing, SMOU, BSM Aparcaments i Endolla.\u00a0Preparamos una estrategia efectiva para posicionar sus servicios en el top of mind de los usuarios desarrollando una estrategia de social media y nuevos manuales de ... 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