{"id":11452,"date":"2022-11-14T15:30:32","date_gmt":"2022-11-14T14:30:32","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/petit-celler-i-vinissim-copy\/"},"modified":"2026-06-10T08:38:42","modified_gmt":"2026-06-10T06:38:42","slug":"consum","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/consum\/","title":{"rendered":"Consum Drets habitatge"},"content":{"rendered":"\t\t
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Case Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHousing Rights Campaign, Ag\u00e8ncia Catalana del Consum\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We created a television spot for the Ag\u00e8ncia Catalana del Consum of the Generalitat de Catalunya. The campaign focuses on raising awareness of citizens’ housing rights \u2014 rights that many people are unaware of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tCreative concept: “L’acc\u00e9s a l’habitatge \u00e9s un dret fonamental” (Access to housing is a fundamental right)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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The creative concept is built around a single narrator who carries the message throughout the ad, keeping the viewer’s full attention on what is being said. The protagonist moves through different spaces representing different types of home. We also produced a radio spot and several creative proposals for poster advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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More Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Imagina created a TV spot for the Ag\u00e8ncia Catalana del Consum raising awareness of citizens’ housing rights, alongside a radio spot and poster advertising.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11452","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nConsum Drets habitatge - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/consum\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consum Drets habitatge - 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