{"id":13097,"date":"2026-06-24T10:58:52","date_gmt":"2026-06-24T08:58:52","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/consum-2-copy\/"},"modified":"2026-07-23T14:32:56","modified_gmt":"2026-07-23T12:32:56","slug":"consum-2-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/consum-2-cat\/","title":{"rendered":"Cas d&#8217;\u00e8xit M\u00e0rqueting Digital: Consum Drets ling\u00fc\u00edstics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13097\" class=\"elementor elementor-13097 elementor-11606\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-538f2f6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"538f2f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c0f3b\" data-id=\"49c0f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387c8c0 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"387c8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1.png\" class=\"attachment-full size-full wp-image-11654\" alt=\"Consum Drets ling\u00fc\u00edstics - Cas d&#039;\u00e8xit M\u00e0rqueting Digital | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-4-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44f856d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"44f856d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ae1d5f\" data-id=\"1ae1d5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24dde66 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"24dde66\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39978d1\" data-id=\"39978d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ca0fa elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"23ca0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1.png\" class=\"attachment-full size-full wp-image-11658\" alt=\"Caso de \u00e9xito Marketing Digital: Ag\u00e8ncia Catalana del Consum \u2014 derechos ling\u00fc\u00edsticos | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/MicrosoftTeams-image-2-1-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4dbb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4dbb06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5df863\" data-id=\"c5df863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-005d036 elementor-widget elementor-widget-text-editor\" data-id=\"005d036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1><b>Campanya sobre els drets ling\u00fc\u00edstics&lt;\/text style=&#8221;color:#F6A000&#8243;;&gt;, <br \/>Ag\u00e8ncia Catalana del Consum<\/b><\/h1><p>A Imagina vam treballar amb <strong>Consum Drets ling\u00fc\u00edstics<\/strong> per desenvolupar una estrat\u00e8gia de M\u00e0rqueting Digital personalitzada, orientada a assolir els seus objectius de negoci. Despr\u00e9s d&#8217;analitzar en profunditat la seva situaci\u00f3 de partida, vam identificar les oportunitats clau i vam dissenyar un pla d&#8217;acci\u00f3 adaptat al seu sector i p\u00fablic objectiu. Al llarg del projecte, vam implementar les accions definides i vam mesurar cada resultat per optimitzar cont\u00ednuament el rendiment. El resultat va ser una millora significativa en visibilitat digital, tr\u00e0fic qualificat i conversions. Aquest cas d&#8217;\u00e8xit demostra com una estrat\u00e8gia ben executada pot transformar la pres\u00e8ncia en l\u00ednia de qualsevol empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb501dd elementor-widget elementor-widget-text-editor\" data-id=\"bb501dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Creem un espot de televisi\u00f3 per l&#8217;Ag\u00e8ncia Catalana del Consum de la Generalitat de Catalunya.<\/p><p>La campanya convida a la ciutadania a con\u00e8ixer i reivindicar els seus drets amb el concepte creatiu &#8220;Hi tens molt a dir&#8221;. Es tracta d&#8217;una campanya de divulgaci\u00f3 de la llengua i dels drets de la ciutadania en l&#8217;\u00e0rea del consum (restaurants, botigues, espais p\u00fablics, etc.).<\/p><p>L&#8217;anunci segueix un to proper, basant l&#8217;escena en la conversa de dues amigues en un restaurant.<\/p><p>Hem produ\u00eft un espot en televisi\u00f3, falques de r\u00e0dio, adaptacions per a xarxes socials, b\u00e0ners web i cartells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-386874d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386874d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b1ef1\" data-id=\"e3b1ef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f00b0 elementor-widget elementor-widget-spacer\" data-id=\"70f00b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00071f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00071f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7356f9\" data-id=\"c7356f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee005ef elementor-widget elementor-widget-video\" data-id=\"ee005ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YDVpZu_TMqo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3cb6b38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cb6b38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f9525c\" data-id=\"4f9525c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96dbe5c elementor-widget elementor-widget-spacer\" data-id=\"96dbe5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da3988 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da3988\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b332203\" data-id=\"b332203\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f868238 elementor-widget elementor-widget-template\" data-id=\"f868238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14996\" class=\"elementor elementor-14996\" 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/neo-natural-cat\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"458\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop-1024x458.png\" class=\"attachment-large size-large wp-image-12346\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop-1536x686.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/neonatural-desktop.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74702fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74702fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-374b5f5\" data-id=\"374b5f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0c850 elementor-widget elementor-widget-text-editor\" data-id=\"5e0c850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Casos relacionats amb Ag\u00e8ncia Catalana del Consum: drets ling\u00fc\u00edstics<\/h2><p>Descobreix projectes complementaris de campanyes institucionals, informaci\u00f3 p\u00fablica i serveis a la ciutadania seleccionats per la seva relaci\u00f3 amb els objectius de Ag\u00e8ncia Catalana del Consum: drets ling\u00fc\u00edstics.<\/p><p><a href=\"https:\/\/imaginadigital.com\/ca\/agencia-marketing-digital-barcelona-madrid\/\">Veure el servei: M\u00e0rqueting Digital<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">Veure m\u00e9s casos de M\u00e0rqueting Digital<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">Parlem del teu projecte<\/a><\/p><h3>Projectes recomanats<\/h3><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/colegi-de-gestors-cat\/\"><strong>Col\u00b7legi de Gestors<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies en projectes institucionals i de servei a la ciutadania.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/consum-cat\/\"><strong>Ag\u00e8ncia Catalana del Consum: habitatge<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies en projectes institucionals i de servei a la ciutadania.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/bsm-grua-municipal-barcelona-cat\/\"><strong>BSM Grua Municipal<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies en projectes institucionals i de servei a la ciutadania.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix el cas d\u2019\u00e8xit de Consum amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.<\/p>\n","protected":false},"author":1,"featured_media":11654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-13097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Consum | IMAGINA<\/title>\n<meta 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