{"id":1514,"date":"2019-11-15T09:52:07","date_gmt":"2019-11-15T09:52:07","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=1514"},"modified":"2022-09-09T09:01:07","modified_gmt":"2022-09-09T07:01:07","slug":"iotswc19","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/iotswc19\/","title":{"rendered":"IMAGINA gestiona la comunicaci\u00f3n digital en una exitosa edici\u00f3n #IOTSWC"},"content":{"rendered":"

Del 28 al 31 de octubre de 2019 se celebr\u00f3 la quinta edici\u00f3n del Internet Of Things Solutions World Congress, el evento m\u00e1s grande del mundo dedicado exclusivamente a unir los proveedores IOT con la industria con el objetivo de incrementar la productividad a trav\u00e9s de la tecnolog\u00eda disruptiva.<\/p>\n

El equipo de IMAGINA, formado por tres expertas de\u00a0social media<\/em>, dos creadoras de contenidos y cuatro t\u00e9cnicas audiovisuales, ha estado gestionando \u00edntegramente los perfiles oficiales de Twitter y LinkedIn y realizando la cobertura del congreso durante los tres d\u00edas, adem\u00e1s de conceptualizar y producir contenidos creativos como GIFS, motion graphics, fotograf\u00eda y v\u00eddeos.<\/p>\n

Los resultados obtenidos en los canales sociales del #IOTSWC19 durante los d\u00edas del congreso son muy destacables. En solo 3 d\u00edas, se produjeron m\u00e1s de 70 millones de impactos en Twitter, una cifra que supera la poblaci\u00f3n del Reino Unido. Adem\u00e1s, se realizaron 273 publicaciones en Twitter y LinkedIn, consiguiendo m\u00e1s de 600 nuevos seguidores y superando el medio mill\u00f3n de impresiones entre ambas plataformas. La actividad en los perfiles sociales fue motor de tr\u00e1fico a la p\u00e1gina web oficial, que registr\u00f3 m\u00e1s de 24.000 clics. Adem\u00e1s, la estrategia de ADS en LinkedIn y Twitter se caracteriza por su segmentaci\u00f3n de p\u00fablicos, muy espec\u00edfica en funci\u00f3n del contenido. Este aspecto es clave para obtener resultados tanto cuantitativos como cualitativos.<\/p>\n

IMAGINA es partner digital oficial de Fira de Barcelona.<\/p>\n","protected":false},"excerpt":{"rendered":"

Del 28 al 31 de octubre de 2019 se celebr\u00f3 la quinta edici\u00f3n del Internet Of Things Solutions World Congress, el evento m\u00e1s grande del mundo dedicado exclusivamente a unir los proveedores IOT con la industria con el objetivo de incrementar la productividad a trav\u00e9s de la tecnolog\u00eda disruptiva. El equipo de IMAGINA, formado por … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nIMAGINA gestiona la comunicaci\u00f3n digital de #IOTSWC<\/title>\n<meta name=\"description\" content=\"Del 28 al 31 de octubre de 2019 se celebr\u00f3 la quinta edici\u00f3n del Internet Of Things Solutions World Congress, el evento m\u00e1s grande del mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/iotswc19\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta 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