{"id":1520,"date":"2019-09-03T09:56:34","date_gmt":"2019-09-03T09:56:34","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=1520"},"modified":"2022-09-08T14:14:33","modified_gmt":"2022-09-08T12:14:33","slug":"caso-de-exito-en-pr-prensa-benito-muros","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/caso-de-exito-en-pr-prensa-benito-muros\/","title":{"rendered":"Caso de \u00e9xito en PR &#038; Prensa: Benito Muros"},"content":{"rendered":"<p>Aparecer en medios de comunicaci\u00f3n, radio, TV, papel o internet sigue siendo una parte imprescindible en muchas estrategias de comunicaci\u00f3n. Con la campa\u00f1a de PR para Benito Muros, fundador de la bombilla que nunca se apaga, este verano hemos conseguido m\u00e1s de\u00a0<strong>25 apariciones, 5 millones de impactos nacionales<\/strong>, una mejora de la reputaci\u00f3n online y un valor econ\u00f3mico en publicidad equivalente a 750.000\u20ac.<\/p>\n<p>Con esta acci\u00f3n hemos conseguido financiaci\u00f3n y distribuidores para un nuevo proyecto que dar\u00e1 la luz en octubre, con la participaci\u00f3n directa de IMAGINA. Un \u201cAmazon\u201d para productos sostenibles, con el sello ISSOP y con la participaci\u00f3n de marcas como Casio. En IMAGINA complementamos estrategias de marketing, ventas, publicidad o posicionamiento con acciones de relaciones p\u00fablicas, si el target objetivo encaja con los medios tradicionales. A diferencia de medios online, es m\u00e1s dif\u00edcil evaluar el retorno directo de los impactos, por eso lo planteamos casi siempre como acciones de branding y notoriedad, y casi siempre complementando circuitos de venta online y paralelos.<\/p>\n<p>Aparecer en medios de comunicaci\u00f3n tambi\u00e9n es necesario en proyectos que requieran mejorar el prestigio de la marca o el proyecto, en este caso, tambi\u00e9n para conseguir financiaci\u00f3n.<\/p>\n<p>Ejemplos de medios de comunicaci\u00f3n en los que hemos aparecido:<\/p>\n<p><strong><a href=\"https:\/\/www.lavanguardia.com\/economia\/emprendedores\/20190709\/463363148065\/bombilla-invento-cataluna-obsolescencia-programada.html\" target=\"_blank\" rel=\"noopener\">1. La Vanguardia<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.ara.cat\/suplements\/diumenge\/Disseny-ecologic-bombeta-dura-Pero_0_2278572127.html\" target=\"_blank\" rel=\"noopener\">2. Diario ARA<\/a><\/strong><br \/>\n<strong><a href=\"http:\/\/www.elpuntavui.cat\/opinio\/article\/8-articles\/1624763-llum-sense-obsolescencia.html\" target=\"_blank\" rel=\"noopener\">3. Diario El Punt\/Avui<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2019\/08\/15\/companias\/1565892441_632107.html\" target=\"_blank\" rel=\"noopener\">4. Cinco Dias<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.antena3.com\/programas\/espejo-publico\/noticias\/un-espanol-fabrica-una-bombilla-eterna-pero-no-logra-comercializarla_201908275d6513770cf234a33d42d86c.html\" target=\"_blank\" rel=\"noopener\">6. Antena 3<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.lasexta.com\/noticias\/ciencia-tecnologia\/la-bombilla-creada-por-un-ingeniero-espanol-que-planta-cara-a-la-obsolescencia-programada_201908265d63e23a0cf21187ae24a8f3.html\" target=\"_blank\" rel=\"noopener\">7. La Sexta<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.youtube.com\/watch?v=-IXAX2OOmsA&amp;feature=share&amp;fbclid=IwAR3QddAgLYU97YlWWLCBTh2sUx8qSjDO9dj5ElzFAKB6f-3EESHpNthNO8U\" target=\"_blank\" rel=\"noopener\">8. TVE<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>IMAGINA es la\u00a0<strong>agencia l\u00edder en Marketing Digital en Barcelona<\/strong>\u00a0y el\u00a0<strong>partner digital<\/strong>\u00a0de centenares de empresas y organizaciones. Y tambi\u00e9n puede ser el tuyo.\u00a0<strong>Contacta con nosotros en el 934 638 697 o por\u00a0<a href=\"mailto:info@imaginadigital.com\">haz clic aqu\u00ed.<\/a><\/strong><\/p>\n<p>\u00a1Estamos deseando conocerte!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aparecer en medios de comunicaci\u00f3n, radio, TV, papel o internet sigue siendo una parte imprescindible en muchas estrategias de comunicaci\u00f3n. Con la campa\u00f1a de PR para Benito Muros, fundador de la bombilla que nunca se apaga, este verano hemos conseguido m\u00e1s de\u00a025 apariciones, 5 millones de impactos nacionales, una mejora de la reputaci\u00f3n online y &#8230; <a title=\"Caso de \u00e9xito en PR &#038; Prensa: Benito Muros\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/caso-de-exito-en-pr-prensa-benito-muros\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Caso de \u00e9xito en PR &#038; Prensa: Benito Muros\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso de \u00e9xito en PR &amp; 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