{"id":22450,"date":"2024-08-01T09:19:27","date_gmt":"2024-08-01T07:19:27","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=22450"},"modified":"2024-08-09T09:25:09","modified_gmt":"2024-08-09T07:25:09","slug":"opinion-tiktok-la-revolucion-del-marketing-turistico","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/opinion-tiktok-la-revolucion-del-marketing-turistico\/","title":{"rendered":"Opini\u00f3n | TikTok: la revoluci\u00f3n del marketing tur\u00edstico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22450\" class=\"elementor elementor-22450\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f536382 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f536382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57debf0\" data-id=\"57debf0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f418f elementor-widget elementor-widget-author-box\" data-id=\"53f418f\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/Dani-Casanovas-300x300.jpg\" alt=\"Picture of Dani Casanovas\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tDani Casanovas\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>CEO de Agencia IMAGINA<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818b14a elementor-widget elementor-widget-image\" data-id=\"818b14a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-1024x683.jpg\" class=\"attachment-large size-large wp-image-22452\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-1024x683.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-300x200.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-768x512.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-1536x1024.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/pexels-cottonbro-5081926-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">TikTok, aplicaci\u00f3n de entretenimiento<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4295149 elementor-widget elementor-widget-text-editor\" data-id=\"4295149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"auto\">Un video viral en TikTok puede impulsar significativamente el turismo en una regi\u00f3n espec\u00edfica, beneficiando tanto a empresas locales como restaurantes, hoteles y servicios.<\/span><\/i><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Con las vacaciones de verano a la vuelta de la esquina, TikTok se ha convertido en una herramienta para la planificaci\u00f3n de escapadas y viajes, transformando de manera innegable como las personas descubren y eligen sus destinos vacacionales.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Del entretenimiento a la informaci\u00f3n<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">En un mundo liderado por las redes sociales, las tendencias cambian a un ritmo vertiginoso. TikTok ha irrumpido con fuerza gracias a su formato de v\u00eddeos cortos y din\u00e1micos, conquistando a millones de usuarios. Las marcas no han tardado en reconocer su potencial, convirti\u00e9ndolo en una plataforma clave para el marketing tur\u00edstico.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Esta red, con capacidad para promover el descubrimiento de contenido relevante, ha creado una experiencia \u00fanica para los viajeros, desde playas paradis\u00edacas hasta destinos muy cerca de casa y completamente desconocidos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Pero, \u00bfc\u00f3mo es que una plataforma dise\u00f1ada para entretenimiento se ha convertido en una gu\u00eda de viajes esencial? La respuesta radica en su capacidad para ofrecer informaci\u00f3n aut\u00e9ntica y actualizada, visualmente atractiva y accesible.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">El impacto en las decisiones de los usuarios<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La capacidad de TikTok para influir en las decisiones de los consumidores es indiscutible. Desde productos que se han vuelto virales a trav\u00e9s de su promoci\u00f3n liderada por los principales influencers de la red social, hasta ubicaciones casi desconocidas que se han vuelto trending topic. Los viajeros ya no consultan exclusivamente de gu\u00edas impresas o sitios web de turismo, sino que ahora prefieren visualizar v\u00eddeos cortos d\u00f3nde se muestran experiencias reales y se ofrecen consejos pr\u00e1cticos.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">El papel de los creadores de contenido<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Los creadores de contenido en TikTok generan un sentimiento de autenticidad y confianza, factores clave para influir en las decisiones de las audiencias.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A diferencia de las campa\u00f1as publicitarias tradicionales, los videos en esta red social reflejan experiencias genuinas, lo que genera una mayor confianza entre los espectadores. Las recomendaciones de restaurantes, hoteles y actividades provienen siempre de personas reales, lo que a\u00f1ade un nivel de credibilidad que las marcas no siempre pueden ofrecer.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Beneficios para el sector tur\u00edstico<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">El impacto positivo de TikTok en el turismo es evidente. Las empresas locales, tanto restaurantes como hoteles o servicios, pueden beneficiarse del aumento en la exposici\u00f3n. Un video viral puede llevar a un aumento notable en el turismo de una regi\u00f3n espec\u00edfica, proporcionando as\u00ed, un impulso econ\u00f3mico significativo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e086a elementor-widget elementor-widget-image\" data-id=\"69e086a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/historial-reproducciones-tiktok-1024x683.webp\" class=\"attachment-large size-large wp-image-22459\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/historial-reproducciones-tiktok-1024x683.webp 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/historial-reproducciones-tiktok-300x200.webp 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/historial-reproducciones-tiktok-768x513.webp 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/08\/historial-reproducciones-tiktok.webp 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">TikTok, aplicaci\u00f3n de entretenimiento.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c5ff4 elementor-widget elementor-widget-text-editor\" data-id=\"e8c5ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Es decir, TikTok ha revolucionado la manera en que nos comunicamos, poniendo el foco en como planeamos y disfrutamos nuestras vacaciones de verano. La plataforma no solo ofrece informaci\u00f3n fresca y aut\u00e9ntica, sino que tambi\u00e9n influye directamente en las decisiones de compra de los usuarios. En un mundo donde las recomendaciones confiables son clave, TikTok se ha establecido como una br\u00fajula nueva para el turismo.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TikTok, aplicaci\u00f3n de entretenimiento. Un video viral en TikTok puede impulsar significativamente el turismo en una regi\u00f3n espec\u00edfica, beneficiando tanto a empresas locales como restaurantes, hoteles y servicios. Con las vacaciones de verano a la vuelta de la esquina, TikTok se ha convertido en una herramienta para la planificaci\u00f3n de escapadas y viajes, transformando de &#8230; <a title=\"Opini\u00f3n | TikTok: la revoluci\u00f3n del marketing tur\u00edstico\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/opinion-tiktok-la-revolucion-del-marketing-turistico\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Opini\u00f3n | TikTok: la revoluci\u00f3n del marketing tur\u00edstico\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":22466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-22450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opini\u00f3n | TikTok: la revoluci\u00f3n del marketing tur\u00edstico - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/opinion-tiktok-la-revolucion-del-marketing-turistico\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opini\u00f3n | TikTok: la revoluci\u00f3n del marketing tur\u00edstico - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"TikTok, aplicaci\u00f3n de entretenimiento. Un video viral en TikTok puede impulsar significativamente el turismo en una regi\u00f3n espec\u00edfica, beneficiando tanto a empresas locales como restaurantes, hoteles y servicios. Con las vacaciones de verano a la vuelta de la esquina, TikTok se ha convertido en una herramienta para la planificaci\u00f3n de escapadas y viajes, transformando de ... 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