{"id":23812,"date":"2025-02-04T13:36:22","date_gmt":"2025-02-04T12:36:22","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=23812"},"modified":"2025-02-04T13:38:07","modified_gmt":"2025-02-04T12:38:07","slug":"tendencies-de-social-media-que-triomfaran-aquest-2025-autenticitat-creativitat-i-innovacio","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/tendencies-de-social-media-que-triomfaran-aquest-2025-autenticitat-creativitat-i-innovacio\/","title":{"rendered":"Tend\u00e8ncies de ‘Social Media’ que triomfaran aquest 2025"},"content":{"rendered":"

El\u00a02025<\/strong>\u00a0promet ser un any de consolidaci\u00f3 i evoluci\u00f3<\/a> per a les\u00a0xarxes socials<\/strong>, on les l\u00ednies mestres seran la creativitat i l’autenticitat. Les marques que s\u2019hi anticipin i s\u2019hi adaptin a aquestes tend\u00e8ncies seran les que tu seguir\u00e0s com a usuari o usu\u00e0ria i, per tant, les que crearan\u00a0brand lovers<\/em>.\u00a0A continuaci\u00f3 et resumir\u00e9 les vuit macrotend\u00e8ncies que marcaran el rumb de la\u00a0comunicaci\u00f3 digital<\/strong>\u00a0en els pr\u00f2xims mesos.<\/p>\n

1. Un v\u00eddeo val m\u00e9s que mil imatges<\/h3>\n

Si una imatge val m\u00e9s que mil paraules, un v\u00eddeo curt val m\u00e9s que mil imatges. Aquests v\u00eddeos cada cop seran m\u00e9s curts (m\u00e0xim 15 segons), i els\u00a0entring frames<\/em>, \u00e9s a dir, els primers tres\u00a0segons seran claus per enganxar l\u2019usuari. En l\u2019era de\u00a0scrolling<\/em>\u00a0les marques que captin primer l\u2019atenci\u00f3 guanyen. El contingut en v\u00eddeos curts continuar\u00e0 sent el preferit dels usuaris tant a\u00a0TikTok<\/strong>,\u00a0Instagram Reels<\/strong>\u00a0i\u00a0YouTube Shorts<\/strong>. En els 3 canals tindrem alts nivells d\u2019engagement<\/em>\u00a0en pocs segons.<\/p>\n

2. La batalla per l\u2019engagement<\/em><\/h3>\n

El 2025, els algorismes de plataformes com Instagram i TikTok premiaran el contingut que aporti un veritable valor que tingui r\u00e0tios destacades d\u2019engagement<\/em>\u00a0per cada pe\u00e7a. Els m’agrada i comentaris s\u00f3n nom\u00e9s una eina per aconseguir visualitzacions i amplificar l\u2019impacte. Aix\u00f2 obre la porta perqu\u00e8 creadors i marques petites i especialitzades puguin competir amb els grans, sempre que connectin amb els seus\u00a0brand lovers<\/em>\u00a0des de l\u2019autenticitat.<\/p>\n

3. Intel\u00b7lig\u00e8ncia artificial: l\u2019aliat definitiu<\/h3>\n

La IA generativa es consolidar\u00e0 com un aliat estrat\u00e8gic en el m\u00f3n\u00a0social media<\/em>. En diferents nivells; ara que ja est\u00e0 plenament integrat\u00a0ChatGPT<\/strong>\u00a0i la IA generativa de text; veurem el salt definitiu en la producci\u00f3 d\u2019imatges generades per la IA, fins al punt actual en el qual el 2025 l\u2019ull hum\u00e0 ja no podr\u00e0 distingir al 100% les imatges generades per la IA o pels humans directament. Encara falta recorregut en el camp del v\u00eddeo, per\u00f2 recordem que la tecnologia que suporta la IA millora exponencialment cada sis mesos.<\/p>\n

4.\u00a0Social Commerce<\/em>: compres sense friccions<\/h3>\n

El “clic” de compra estar\u00e0 a nom\u00e9s un\u00a0scroll\u00a0de dist\u00e0ncia. Plataformes com TikTok i Pinterest integraran eines (atents a Tiktok Shop) que permetran fer compres directament des del\u00a0feed<\/em>, simplificant el proc\u00e9s i millorant l\u2019experi\u00e8ncia de l\u2019usuari. Una compra real en dos clics: un per posar-ho a la cistella i un per pagar (Apple Pay i Google Pay). Per a les marques, aix\u00f2 significar\u00e0 la possibilitat de convertir la inspiraci\u00f3 en crida a l’acci\u00f3 en temps real.<\/p>\n

5. Sostenibilitat i activisme vs.\u00a0socialwashing<\/em><\/h3>\n

La sostenibilitat ser\u00e0 un eix transversal en la comunicaci\u00f3 digital. Ja no n\u2019hi ha prou a posar els colors del\u00a0Pride<\/em>\u00a0un cop a l\u2019any a l\u2019Instagram. Cal que les empreses estiguem compromeses tot l\u2019any en la igualtat de g\u00e8nere, la inclusi\u00f3 de tots els col\u00b7lectius i la transpar\u00e8ncia. Les marques hauran de ser transparents, coherents, i a vegades, una mica m\u00e9s activistes, en els seus esfor\u00e7os ambientals, integrant la sostenibilitat de manera cre\u00efble en les seves estrat\u00e8gies.<\/p>\n

6. Social SEO i a Tiktok: Google perd el monopoli<\/h3>\n

TikTok i YouTube es posicionar\u00e0 com els nous motors de cerca per a les generacions m\u00e9s joves. Les marques hauran d\u2019optimitzar el seu contingut per a aquestes plataformes, incloent-hi paraules clau estrat\u00e8giques i adaptant el format a les caracter\u00edstiques de cada xarxa. Responsable de m\u00e0rqueting: hem analitzat les tend\u00e8ncies de Tiktok del p\u00fablic objectiu abans de fer l\u2019estrat\u00e8gia 2025?<\/p>\n

7. La microsegmentaci\u00f3 i l\u2019impacte segmentat<\/h3>\n

En lloc de buscar la viralitat massiva a trav\u00e9s de grans anuncis i\u00a0budgets<\/em>, les marques enfocaran els seus esfor\u00e7os a aconseguir la viralitat de n\u00ednxol: continguts dissenyats per impactar en comunitats espec\u00edfiques. Aquest enfocament permetr\u00e0 maximitzar l\u2019impacte en audi\u00e8ncies clau i altament compromeses.<\/p>\n

8. Contingut generat per usuaris, i tamb\u00e9 pels CEO<\/h3>\n

El contingut generat per usuaris (User Generated Content<\/em>) ja \u00e9s una de les fonts d\u2019informaci\u00f3 clau en funci\u00f3 del sector (imagineu-vos quina mandra anar a sopar a un restaurant amb males ressenyes). Aquestes veus aut\u00e8ntiques projectaran confian\u00e7a i humanitzaran les marques. Per cert, no oblidem els usuaris VIP, els CEO i alta direcci\u00f3 de les empreses. Ensenya\u2019m el LinkedIn del teu CEO i et dir\u00e9 com funciona la teva empresa.<\/p>\n

En lloc de buscar la viralitat massiva a trav\u00e9s de grans anuncis, les marques enfocaran els seus esfor\u00e7os a aconseguir la viralitat de n\u00ednxol<\/p><\/blockquote>\n

Conclusi\u00f3: 2025, un any per liderar amb una estrat\u00e8gia digital clara<\/h3>\n

L\u2019\u00e8xit a les xarxes socials dependr\u00e0 de la capacitat de les marques per adaptar-se a les noves expectatives dels usuaris. La bona elecci\u00f3 dels formats, en qu\u00e8 manin els v\u00eddeos curts, i a les plataformes clau (Tiktok i Instagram). L\u2019engagement<\/em>\u00a0i la IA com a aliats, tenint clares les oportunitats en B2C a escala de\u00a0social shopping<\/em>, el SEO a Tiktok. I la viralitat de n\u00ednxol que ens pot fer arribar m\u00e9s i millor a les nostres audi\u00e8ncies. No es pot jugar amb la sostenibilitat, cal apostar-hi com un valor diferencial i cre\u00efble. La microsegmentaci\u00f3 ser\u00e0 part rellevant de l\u2019equaci\u00f3 i el contingut generat pels usuaris (i tamb\u00e9 pels CEO). Est\u00e0 la teva empresa preparada per abra\u00e7ar el 2025?<\/p>\n","protected":false},"excerpt":{"rendered":"

El\u00a02025\u00a0promet ser un any de consolidaci\u00f3 i evoluci\u00f3 per a les\u00a0xarxes socials, on les l\u00ednies mestres seran la creativitat i l’autenticitat. Les marques que s\u2019hi anticipin i s\u2019hi adaptin a aquestes tend\u00e8ncies seran les que tu seguir\u00e0s com a usuari o usu\u00e0ria i, per tant, les que crearan\u00a0brand lovers.\u00a0A continuaci\u00f3 et resumir\u00e9 les vuit macrotend\u00e8ncies … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":23814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34,13],"tags":[39,41,42,38,40],"class_list":["post-23812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","category-uncategorized-ca","tag-dani-casanovas","tag-imagina","tag-imaginalab","tag-social-media","tag-tendencies"],"acf":[],"yoast_head":"\nTend\u00e8ncies de 'Social Media' que triomfaran aquest 2025 - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"El\u00a02025\u00a0promet ser un any de consolidaci\u00f3 i evoluci\u00f3 per a les\u00a0xarxes socials, on les l\u00ednies mestres seran la creativitat i l'autenticitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/tendencies-de-social-media-que-triomfaran-aquest-2025-autenticitat-creativitat-i-innovacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00e8ncies de 'Social Media' que triomfaran aquest 2025 - 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