{"id":23986,"date":"2025-02-20T11:35:56","date_gmt":"2025-02-20T10:35:56","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=23986"},"modified":"2025-02-25T09:30:12","modified_gmt":"2025-02-25T08:30:12","slug":"transformando-el-marketing-digital-claves-del-influencer-marketing-en-2025","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/transformando-el-marketing-digital-claves-del-influencer-marketing-en-2025\/","title":{"rendered":"Agencia de microinfluencers: claves del influencer marketing en 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El influencer marketing se ha convertido en una <a href=\"https:\/\/imaginadigital.com\/blog\/estrategias-digitales-y-como-sacar-provecho-de-las-9-tendencias\/\">pieza clave en las estrategias de comunicaci\u00f3n<\/a> de las empresas, con un crecimiento constante y prometedor. Seg\u00fan The Influencer Marketing Hub, el <strong>68% de los profesionales de marketing planea aumentar su inversi\u00f3n en este 2025<\/strong>. En 2023, esta industria movi\u00f3 m\u00e1s de 19.000 millones de euros a nivel global, mientras que en Espa\u00f1a el valor de contenidos de pago en Instagram y <strong>TikTok creci\u00f3 un 30%, alcanzando los 118 millones de euros<\/strong>.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tendencias clave para 2025<\/span><\/h2>\n<h2><b>Auge de los microinfluencers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La saturaci\u00f3n del mercado de influencers ha llevado a las empresas a buscar perfiles m\u00e1s espec\u00edficos y efectivos. Los <strong>microinfluencers<\/strong>, con entre 10.000 y 100.000 seguidores, est\u00e1n ganando terreno por su <strong>mayor credibilidad y especializaci\u00f3n en nichos concretos<\/strong>. Estos creadores de contenido ofrecen una alternativa atractiva para marcas que buscan autenticidad y engagement genuino.<\/span><\/p>\n<h2><b>Empleados como embajadores de marca<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">LinkedIn se ha transformado en una plataforma donde directivos y empleados act\u00faan como influencers de sus propias compa\u00f1\u00edas. Seg\u00fan el informe KREAB &#8216;Influencia digital: empresas y directivos&#8217; revela que <strong>el 81% de los directivos analizados publica contenido activamente en esta red<\/strong>. Esta tendencia est\u00e1 siendo integrada en las estrategias de comunicaci\u00f3n digital por su capacidad para generar confianza y credibilidad.<\/span><\/p>\n<h2><b>TikTok: la nueva frontera del marketing de influencers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Aunque Instagram mantiene su posici\u00f3n de liderazgo, TikTok est\u00e1 ganando terreno r\u00e1pidamente. Con el lanzamiento de &#8216;TikTokShop&#8217;, la plataforma ofrece <strong>nuevas oportunidades para el comercio electr\u00f3nico y la publicidad integrada<\/strong>. Su interfaz permite una integraci\u00f3n m\u00e1s natural de los anuncios, lo que la convierte en un espacio cada vez m\u00e1s atractivo para las colaboraciones pagadas.<\/span><\/p>\n<h2><b>El potencial de los influencers virtuales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La aparici\u00f3n de influencers completamente digitales, como Aitana L\u00f3pez en Espa\u00f1a, abre nuevas posibilidades para <strong>campa\u00f1as personalizadas y innovadoras<\/strong>. Aunque estos perfiles a\u00fan enfrentan desaf\u00edos en cuanto a conexi\u00f3n emocional con la audiencia, ofrecen un formato novedoso que podr\u00eda atraer especialmente al <strong>p\u00fablico m\u00e1s joven<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En conclusi\u00f3n, el influencer marketing contin\u00faa evolucionando, adapt\u00e1ndose a las <strong>nuevas tecnolog\u00edas y demandas del p\u00fablico<\/strong>. Las marcas que sepan aprovechar estas tendencias, priorizando la autenticidad y la especializaci\u00f3n, estar\u00e1n mejor posicionadas para conectar con sus audiencias en el competitivo panorama digital de 2025.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El influencer marketing se ha convertido en una pieza clave en las estrategias de comunicaci\u00f3n de las empresas, con un crecimiento constante y prometedor. Seg\u00fan The Influencer Marketing Hub, el 68% de los profesionales de marketing planea aumentar su inversi\u00f3n en este 2025. En 2023, esta industria movi\u00f3 m\u00e1s de 19.000 millones de euros a &#8230; <a title=\"Agencia de microinfluencers: claves del influencer marketing en 2025\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/transformando-el-marketing-digital-claves-del-influencer-marketing-en-2025\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Agencia de microinfluencers: claves del influencer marketing en 2025\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":23994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[44,51,49,50,43],"class_list":["post-23986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-44","tag-imaginalab-2","tag-influencer-marketing","tag-microinfluencers","tag-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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