{"id":25115,"date":"2025-03-20T17:18:58","date_gmt":"2025-03-20T16:18:58","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25115"},"modified":"2025-03-20T17:19:09","modified_gmt":"2025-03-20T16:19:09","slug":"penguin-random-house","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/","title":{"rendered":"Penguin Random House"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25115\" class=\"elementor elementor-25115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-276e267 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"276e267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-139ffab\" data-id=\"139ffab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d50b92d elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d50b92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png\" class=\"attachment-full size-full wp-image-25117\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7336ba elementor-widget elementor-widget-spacer\" data-id=\"f7336ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1ea8cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1ea8cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579a0f6\" data-id=\"579a0f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59980f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59980f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0999803\" data-id=\"0999803\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-709ea49 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"709ea49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-copia.png\" class=\"attachment-full size-full wp-image-25121\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-copia.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-copia-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo-copia-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-660b425 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"660b425\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cc14fa\" data-id=\"7cc14fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d2ba3a elementor-widget elementor-widget-heading\" data-id=\"8d2ba3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Caso de \u00c9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb7f2a elementor-widget elementor-widget-text-editor\" data-id=\"dfb7f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW144069463 BCX4\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW144069463 BCX4\"><span style=\"color: #ff9900;\">Penguin Random House e Imagina<\/span> redescubren la magia de regalar libros<\/span><\/span><span class=\"EOP SCXW144069463 BCX4\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9b7962\" data-id=\"f9b7962\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07dc24e elementor-widget elementor-widget-spacer\" data-id=\"07dc24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55818cf elementor-widget elementor-widget-text-editor\" data-id=\"55818cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, <strong>Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad<\/strong>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">La editorial requer\u00eda de una pieza que no s\u00f3lo promoviera sus publicaciones, sino que <strong>generara una conexi\u00f3n emocional con el p\u00fablico<\/strong>, recordando la importancia de reconectar con las cosas que realmente importan.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd826c elementor-widget elementor-widget-spacer\" data-id=\"4cd826c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6718a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6718a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-693c1dd\" data-id=\"693c1dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9acbd5 elementor-widget elementor-widget-heading\" data-id=\"f9acbd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905b1cc elementor-widget elementor-widget-text-editor\" data-id=\"905b1cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Posicionar los libros como <strong data-start=\"679\" data-end=\"714\">el regalo perfecto para Navidad<\/strong> a trav\u00e9s de una campa\u00f1a audiovisual que transmitiera <strong data-start=\"768\" data-end=\"807\">cercan\u00eda, emoci\u00f3n y conexi\u00f3n humana<\/strong>. La pieza deb\u00eda destacar el papel de la literatura en la vida de las personas, trascendiendo el concepto de un libro como objeto para convertirlo en una <strong data-start=\"961\" data-end=\"987\">experiencia compartida<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22776e4\" data-id=\"22776e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e2a08e elementor-widget elementor-widget-heading\" data-id=\"0e2a08e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfeda49 elementor-widget elementor-widget-text-editor\" data-id=\"bfeda49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1020\" data-end=\"1175\">Penguin Random House confi\u00f3 en <strong data-start=\"1051\" data-end=\"1062\">IMAGINA<\/strong> para la creaci\u00f3n de su campa\u00f1a digital, cuyo eje central fue el emotivo spot <strong data-start=\"1140\" data-end=\"1172\">&#8220;La magia de regalar libros&#8221;<\/strong>.<\/p><p data-start=\"1177\" data-end=\"1419\">El v\u00eddeo narraba la capacidad de los libros para <strong data-start=\"1181\" data-end=\"1306\">conectar generaciones, despertar emociones y crear recuerdos compartidos<\/strong>, transmitiendo el mensaje de que <strong data-start=\"1340\" data-end=\"1416\">un libro es mucho m\u00e1s que un regalo: es una puerta a nuevas experiencias<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b1896 elementor-widget elementor-widget-spacer\" data-id=\"83b1896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5798597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5798597\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e68e72\" data-id=\"6e68e72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6537d8 elementor-widget elementor-widget-video\" data-id=\"f6537d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-96n6pNnvY8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f3d19 elementor-widget elementor-widget-spacer\" data-id=\"43f3d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b945622 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b945622\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad15d22\" data-id=\"ad15d22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0abe64 elementor-widget elementor-widget-heading\" data-id=\"e0abe64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><i>Resultado<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf76b2 elementor-widget elementor-widget-heading\" data-id=\"cdf76b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gran impacto en medios<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5958e elementor-widget elementor-widget-text-editor\" data-id=\"df5958e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El spot <strong data-start=\"1562\" data-end=\"1595\">gener\u00f3 una amplia repercusi\u00f3n<\/strong>, con menciones destacadas en medios especializados como <strong data-start=\"1652\" data-end=\"1715\">IPMARK, Marketing Insiders, PR Noticias y Marketing Directo<\/strong>, que resaltaron la emotividad y originalidad de la campa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1459dc1\" data-id=\"1459dc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-726ba90 elementor-widget elementor-widget-spacer\" data-id=\"726ba90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eac88d elementor-widget elementor-widget-heading\" data-id=\"5eac88d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aumento de la conversi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bea278 elementor-widget elementor-widget-text-editor\" data-id=\"1bea278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La campa\u00f1a <strong data-start=\"1855\" data-end=\"1912\">fortaleci\u00f3 el posicionamiento de Penguin Random House<\/strong> como una editorial comprometida con la promoci\u00f3n de la cultura y la literatura, incrementando la conversaci\u00f3n en redes sobre la importancia de regalar libros en Navidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c863978\" data-id=\"c863978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab9c8c6 elementor-widget elementor-widget-spacer\" data-id=\"ab9c8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d048775 elementor-widget elementor-widget-heading\" data-id=\"d048775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un mensaje que perdura<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5375aa elementor-widget elementor-widget-text-editor\" data-id=\"c5375aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s all\u00e1 de una campa\u00f1a estacional, <strong data-start=\"2154\" data-end=\"2266\">&#8220;La magia de regalar libros&#8221; consolid\u00f3 la imagen del libro como un regalo que emociona, inspira y transforma<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00c9xito Penguin Random House e Imagina redescubren la magia de regalar libros\u00a0 En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad.\u00a0\u00a0 La editorial requer\u00eda de una pieza que no &#8230; <a title=\"Penguin Random House\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Penguin Random House\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-25115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Penguin Random House - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguin Random House - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00c9xito Penguin Random House e Imagina redescubren la magia de regalar libros\u00a0 En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad.\u00a0\u00a0 La editorial requer\u00eda de una pieza que no ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T16:18:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T16:19:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"858\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"Penguin Random House\",\"datePublished\":\"2025-03-20T16:18:58+00:00\",\"dateModified\":\"2025-03-20T16:19:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/\"},\"wordCount\":330,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"articleSection\":[\"Proyecto\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/\",\"name\":\"Penguin Random House - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"datePublished\":\"2025-03-20T16:18:58+00:00\",\"dateModified\":\"2025-03-20T16:19:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"width\":1920,\"height\":858},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/proyecto\\\/penguin-random-house\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Penguin Random House\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Penguin Random House - IMAGINA Agencia de Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/","og_locale":"ca_ES","og_type":"article","og_title":"Penguin Random House - IMAGINA Agencia de Marketing Digital","og_description":"Caso de \u00c9xito Penguin Random House e Imagina redescubren la magia de regalar libros\u00a0 En un contexto donde las opciones de regalo son cada vez m\u00e1s diversas y tecnol\u00f3gicas, Penguin Random House buscaba destacar el valor de los libros como detalle especial en su campa\u00f1a de Navidad.\u00a0\u00a0 La editorial requer\u00eda de una pieza que no ... Read more","og_url":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2025-03-20T16:18:58+00:00","article_modified_time":"2025-03-20T16:19:09+00:00","og_image":[{"width":1920,"height":858,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","type":"image\/png"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"Penguin Random House","datePublished":"2025-03-20T16:18:58+00:00","dateModified":"2025-03-20T16:19:09+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/"},"wordCount":330,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","articleSection":["Proyecto"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/","url":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/","name":"Penguin Random House - IMAGINA Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","datePublished":"2025-03-20T16:18:58+00:00","dateModified":"2025-03-20T16:19:09+00:00","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","width":1920,"height":858},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/proyecto\/penguin-random-house\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Penguin Random House"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=25115"}],"version-history":[{"count":20,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25115\/revisions"}],"predecessor-version":[{"id":25142,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25115\/revisions\/25142"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/25117"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=25115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=25115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=25115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}