{"id":25364,"date":"2025-04-22T13:37:30","date_gmt":"2025-04-22T11:37:30","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25364"},"modified":"2025-04-22T13:37:30","modified_gmt":"2025-04-22T11:37:30","slug":"y-si-el-marketing-se-hiciera-en-la-calle-con-la-gente-real","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/y-si-el-marketing-se-hiciera-en-la-calle-con-la-gente-real\/","title":{"rendered":"\u00bfY si el marketing se hiciera en la calle, con la gente real?"},"content":{"rendered":"<p><span data-contrast=\"auto\">En un mundo saturado de contenido digital y campa\u00f1as calculadas al mil\u00edmetro, en <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\"> decidimos hacer algo diferente: <\/span><b><span data-contrast=\"auto\">volver a lo aut\u00e9ntico<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Nos calzamos las zapatillas, agarramos la c\u00e1mara y salimos a la calle. No con un guion, sino <a href=\"https:\/\/imaginadigital.com\/blog\/la-prensa-especializada-se-hace-eco-del-spot-de-navidad-de-penguin-random-house-creado-por-imagina\/\">con una sonrisa y muchas ganas<\/a> de conectar.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Entrevistas espont\u00e1neas<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">preguntas divertidas<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">reels sin filtros<\/span><\/b><span data-contrast=\"auto\">. Eso es lo que hacemos cuando apostamos por el <\/span><b><span data-contrast=\"auto\">street marketing<\/span><\/b><span data-contrast=\"auto\">: una forma directa, humana y poderosa de contar historias.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><b><span data-contrast=\"none\">\u00bfPor qu\u00e9 nos lanzamos a las calles?<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Porque ah\u00ed es donde pasa la vida. <\/span><span data-contrast=\"auto\">Porque ah\u00ed est\u00e1n las <a href=\"https:\/\/imaginadigital.com\/blog\/conoce-a-arantxa-nuestra-account-manager\/\">risas reales, las reacciones sin editar<\/a>, las voces que tienen algo que decir.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">El street marketing no es solo creatividad; es impacto real. <\/span><\/b><span data-contrast=\"auto\">Una forma de salir del ruido digital y hacer que tu marca se sienta cercana, viva\u2026 <\/span><b><span data-contrast=\"auto\">y viral.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"2\"><b><span data-contrast=\"none\">Lo real conecta. Lo espont\u00e1neo enamora.<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:299,&quot;335559739&quot;:299}\">\u00a0<\/span><\/h3>\n<p aria-level=\"2\"><span data-contrast=\"auto\">No se trata de hacer publicidad. Se trata de generar una experiencia.<\/span> <span data-contrast=\"auto\">Una interacci\u00f3n que deja huella y se comparte, no porque se pag\u00f3, sino porque <\/span><b><span data-contrast=\"auto\">emociona<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un mundo saturado de contenido digital y campa\u00f1as calculadas al mil\u00edmetro, en IMAGINA decidimos hacer algo diferente: volver a lo aut\u00e9ntico.\u00a0 Nos calzamos las zapatillas, agarramos la c\u00e1mara y salimos a la calle. No con un guion, sino con una sonrisa y muchas ganas de conectar.\u00a0\u00a0 Entrevistas espont\u00e1neas, preguntas divertidas, reels sin filtros. Eso &#8230; <a title=\"\u00bfY si el marketing se hiciera en la calle, con la gente real?\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/y-si-el-marketing-se-hiciera-en-la-calle-con-la-gente-real\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre \u00bfY si el marketing se hiciera en la calle, con la gente real?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[100,58,102],"class_list":["post-25364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-agencia-marketing-digital","tag-imagina-2","tag-street-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfY si el marketing se hiciera en la calle, con la gente real? 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