{"id":25397,"date":"2025-05-12T10:21:34","date_gmt":"2025-05-12T08:21:34","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25397"},"modified":"2025-05-14T09:36:54","modified_gmt":"2025-05-14T07:36:54","slug":"la-magia-de-regalar-libros-homenajeada-por-aiva","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/","title":{"rendered":"“La Magia de Regalar Libros”, homenajeada por AIVA"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nuestra campa\u00f1a de Navidad “La Magia de Regalar Libros”<\/em>, creada junto a Penguin Random House, ha sido seleccionada como uno de los proyectos homenajeados de la 31\u00aa edici\u00f3n 2025 de los Communicator Awards<\/a><\/strong>, destacados por el equipo de la Academy of Interactive & Visual Arts<\/em> (AIVA).<\/p>

Se trata de un reconocimiento especialmente emocionante para todo el equipo de IMAGINA<\/strong>, no solo por la visibilidad internacional que representa, sino por lo que significa a nivel emocional: esta campa\u00f1a naci\u00f3 con la intenci\u00f3n de devolverle protagonismo al regalo m\u00e1s atemporal y valioso que existe\u2026 un libro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Entre los comentarios que ha compartido el equipo de AIVA, nos ha emocionado especialmente el testimonio de Aurore Chao-Oger, Social Media Manager en AIVA, quien ha dicho:<\/p>

\u201cComo \u00e1vida lectora, encuentro esta campa\u00f1a muy poderosa e impactante. Para m\u00ed, los libros son objetos preciosos, llenos de recuerdos e historias.\u201d<\/em><\/p><\/blockquote>

Gracias, Aurore, por tus palabras tan llenas de verdad.\u00a0Nos llena de orgullo saber que la campa\u00f1a ha conectado de forma tan personal y profunda<\/strong>.<\/p>

Y, por supuesto, gracias a Penguin Random House por confiar en nosotros para dar forma a esta historia. Y a todo el equipo de la AIVA por este\u00a0reconocimiento que nos impulsa a seguir<\/a>\u00a0creando con alma, sensibilidad y prop\u00f3sito.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nuestra campa\u00f1a de Navidad “La Magia de Regalar Libros”, creada junto a Penguin Random House, ha sido seleccionada como uno de los proyectos homenajeados de la 31\u00aa edici\u00f3n 2025 de los Communicator Awards, destacados por el equipo de la Academy of Interactive & Visual Arts (AIVA). Se trata de un reconocimiento especialmente emocionante para todo … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[111,58,108],"class_list":["post-25397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-aiva","tag-imagina-2","tag-the-communicator-awards"],"acf":[],"yoast_head":"\n"La Magia de Regalar Libros", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Nuestra campa\u00f1a navide\u00f1a "La Magia de Regalar Libros" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""La Magia de Regalar Libros", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Nuestra campa\u00f1a navide\u00f1a "La Magia de Regalar Libros" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T08:21:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-14T07:36:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1250\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"“La Magia de Regalar Libros”, homenajeada por AIVA\",\"datePublished\":\"2025-05-12T08:21:34+00:00\",\"dateModified\":\"2025-05-14T07:36:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\"},\"wordCount\":231,\"publisher\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/#organization\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png\",\"keywords\":[\"AIVA\",\"IMAGINA\",\"The Communicator Awards\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\",\"url\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\",\"name\":\"\\\"La Magia de Regalar Libros\\\", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png\",\"datePublished\":\"2025-05-12T08:21:34+00:00\",\"dateModified\":\"2025-05-14T07:36:54+00:00\",\"description\":\"Nuestra campa\u00f1a navide\u00f1a \\\"La Magia de Regalar Libros\\\" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.\",\"breadcrumb\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage\",\"url\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png\",\"contentUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png\",\"width\":1250,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/imaginadigital.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00abLa Magia de Regalar Libros\u00bb, homenajeada por AIVA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/#website\",\"url\":\"https:\/\/imaginadigital.com\/ca\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\/\/imaginadigital.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\/\/imaginadigital.com\/ca\/author\/analytics\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"La Magia de Regalar Libros\", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital","description":"Nuestra campa\u00f1a navide\u00f1a \"La Magia de Regalar Libros\" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/","og_locale":"ca_ES","og_type":"article","og_title":"\"La Magia de Regalar Libros\", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital","og_description":"Nuestra campa\u00f1a navide\u00f1a \"La Magia de Regalar Libros\" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.","og_url":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2025-05-12T08:21:34+00:00","article_modified_time":"2025-05-14T07:36:54+00:00","og_image":[{"width":1250,"height":675,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png","type":"image\/png"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"“La Magia de Regalar Libros”, homenajeada por AIVA","datePublished":"2025-05-12T08:21:34+00:00","dateModified":"2025-05-14T07:36:54+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/"},"wordCount":231,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png","keywords":["AIVA","IMAGINA","The Communicator Awards"],"articleSection":["Blog"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/","url":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/","name":"\"La Magia de Regalar Libros\", homenajeada por AIVA - IMAGINA Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png","datePublished":"2025-05-12T08:21:34+00:00","dateModified":"2025-05-14T07:36:54+00:00","description":"Nuestra campa\u00f1a navide\u00f1a \"La Magia de Regalar Libros\" para Penguin Random House ha sido homenajeada en los Communicator Awards 2025.","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/05\/Diseno-sin-titulo-60.png","width":1250,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/blog\/la-magia-de-regalar-libros-homenajeada-por-aiva\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/"},{"@type":"ListItem","position":2,"name":"\u00abLa Magia de Regalar Libros\u00bb, homenajeada por AIVA"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=25397"}],"version-history":[{"count":18,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25397\/revisions"}],"predecessor-version":[{"id":25459,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/25397\/revisions\/25459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/25399"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=25397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=25397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=25397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}