{"id":25956,"date":"2026-04-22T09:39:43","date_gmt":"2026-04-22T07:39:43","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=25956"},"modified":"2026-04-22T09:39:43","modified_gmt":"2026-04-22T07:39:43","slug":"estrategia-digital-torre-mapfre-imagina","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog\/estrategia-digital-torre-mapfre-imagina\/","title":{"rendered":"Estrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3"},"content":{"rendered":"

Imagina s\u2019alia amb Torre Mapfre per impulsar la seva nova estrat\u00e8gia digital<\/h3>\n

L\u2019ag\u00e8ncia de m\u00e0rqueting Imagina incorpora Torre Mapfre com a nou client del seu portfoli i assumeix la responsabilitat de desenvolupar la seva estrat\u00e8gia digital de Torre Mapfre<\/strong> i la gesti\u00f3 integral de les xarxes socials.<\/p>\n

Aquest acord suposa un pas endavant per a un dels edificis m\u00e9s emblem\u00e0tics de Barcelona, que aposta per evolucionar cap a una comunicaci\u00f3 m\u00e9s humana, accessible i connectada amb la seva comunitat.<\/p>\n

El principal objectiu d\u2019aquesta nova etapa \u00e9s transformar l\u2019estil comunicatiu, deixant enrere un to estrictament corporatiu per adoptar una veu m\u00e9s propera i aut\u00e8ntica.<\/p>\n

Per fer-ho possible, l\u2019equip d\u2019Imagina lidera el monitoratge, la planificaci\u00f3 i la creaci\u00f3 de continguts in situ. L\u2019ag\u00e8ncia es despla\u00e7a regularment a les instal\u00b7lacions per cobrir esdeveniments i generar contingut audiovisual, incloent v\u00eddeo i fotografia.<\/p>\n

Aquesta estrat\u00e8gia posa el focus en les persones, donant visibilitat als treballadors i al dia a dia de l\u2019edifici mitjan\u00e7ant entrevistes, activitats internes i continguts de proximitat que reforcen la identitat de marca.<\/p>\n

Rebranding visual i an\u00e0lisi de mercat<\/h3>\n

El canvi estrat\u00e8gic de la estrat\u00e8gia digital de Torre Mapfre<\/strong> es complementa amb una an\u00e0lisi exhaustiva del sector. Imagina ha desenvolupat un benchmark competitiu que ha perm\u00e8s identificar oportunitats de posicionament clau.<\/p>\n

A m\u00e9s, s\u2019ha implementat un lleuger rebranding digital amb noves tipografies i estils gr\u00e0fics, orientats a modernitzar la imatge de marca i connectar de manera m\u00e9s efectiva amb la seva audi\u00e8ncia.<\/p>\n

Aquest treball visual refor\u00e7a la coher\u00e8ncia de la nova narrativa digital i potencia la pres\u00e8ncia de Torre Mapfre en l\u2019entorn online.<\/p>\n

Consolidaci\u00f3 d\u2019una aposta estrat\u00e8gica<\/h3>\n

Amb aquesta col\u00b7laboraci\u00f3, Imagina consolida la seva posici\u00f3 com a ag\u00e8ncia especialitzada en la gesti\u00f3 de grans comptes i en el desenvolupament d\u2019estrat\u00e8gies digitals innovadores.<\/p>\n

La nova estrat\u00e8gia digital de Torre Mapfre<\/strong> \u00e9s un exemple de com la creativitat, la proximitat i l\u2019an\u00e0lisi estrat\u00e8gica poden transformar la comunicaci\u00f3 corporativa i adaptar-la a les noves demandes del mercat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Imagina s\u2019alia amb Torre Mapfre per impulsar la seva nova estrat\u00e8gia digital L\u2019ag\u00e8ncia de m\u00e0rqueting Imagina incorpora Torre Mapfre com a nou client del seu portfoli i assumeix la responsabilitat de desenvolupar la seva estrat\u00e8gia digital de Torre Mapfre i la gesti\u00f3 integral de les xarxes socials. Aquest acord suposa un pas endavant per a … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[99,134,133,130,58,132,135,46,129,131],"class_list":["post-25956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-barcelona","tag-brandig","tag-comunicacio-digital","tag-estrategia-digital","tag-imagina-2","tag-marqueting-digital","tag-rebranding","tag-social-media-2","tag-torre-mapfre","tag-xarces-socials"],"acf":[],"yoast_head":"\nEstrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3 - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Imagina lidera la nova estrat\u00e8gia digital de Torre Mapfre, apostant per una comunicaci\u00f3 m\u00e9s humana, continguts de proximitat i una imatge renovada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog\/estrategia-digital-torre-mapfre-imagina\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrat\u00e8gia digital Torre Mapfre: Imagina lidera la seva transformaci\u00f3 - 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