{"id":26027,"date":"2026-05-05T09:40:08","date_gmt":"2026-05-05T07:40:08","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/user-generated-content-ugc-estrategia\/"},"modified":"2026-05-05T12:49:47","modified_gmt":"2026-05-05T10:49:47","slug":"user-generated-content-ugc-estrategia","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/","title":{"rendered":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir"},"content":{"rendered":"<p data-start=\"86\" data-end=\"343\">El <strong data-start=\"89\" data-end=\"121\">User Generated Content (UGC)<\/strong> s\u2019ha convertit en una pe\u00e7a clau dins de qualsevol estrat\u00e8gia digital moderna. Es tracta de contingut creat pels mateixos usuaris \u2014fotos, v\u00eddeos, ressenyes o <em data-start=\"279\" data-end=\"288\">stories<\/em>\u2014 que sorgeix de manera natural al voltant d\u2019una marca.<\/p>\n<p data-start=\"345\" data-end=\"748\">En un entorn saturat de publicitat, destacar ja no dep\u00e8n nom\u00e9s d\u2019invertir m\u00e9s, sin\u00f3 de connectar millor. El <strong data-start=\"453\" data-end=\"507\">UGC aporta autenticitat, credibilitat i proximitat<\/strong>, factors decisius en el comportament del consumidor actual. Si el teu negoci busca millorar la seva visibilitat i conversi\u00f3, aplicar aquesta estrat\u00e8gia pot marcar la difer\u00e8ncia, especialment en mercats competitius com Barcelona i Catalunya.<\/p>\n<h2 data-section-id=\"t69oaf\" data-start=\"750\" data-end=\"811\">Qu\u00e8 \u00e9s el User Generated Content (UGC) i per qu\u00e8 funciona?<\/h2>\n<p data-start=\"813\" data-end=\"900\">El <strong data-start=\"816\" data-end=\"848\">User Generated Content (UGC)<\/strong> inclou qualsevol contingut creat per usuaris reals:<\/p>\n<ul data-start=\"902\" data-end=\"1040\">\n<li data-section-id=\"ddx6o0\" data-start=\"902\" data-end=\"940\">Opinions a Google o <em data-start=\"924\" data-end=\"938\">marketplaces<\/em><\/li>\n<li data-section-id=\"13wtbno\" data-start=\"941\" data-end=\"973\">Fotos utilitzant un producte<\/li>\n<li data-section-id=\"dj7nry\" data-start=\"974\" data-end=\"1005\">V\u00eddeos a TikTok o Instagram<\/li>\n<li data-section-id=\"7s0cu5\" data-start=\"1006\" data-end=\"1040\"><em data-start=\"1008\" data-end=\"1017\">Stories<\/em> mencionant una marca<\/li>\n<\/ul>\n<p data-start=\"1042\" data-end=\"1160\" data-is-last-node=\"\" data-is-only-node=\"\">La seva efectivitat es basa en un principi simple: <strong data-start=\"1093\" data-end=\"1160\" data-is-last-node=\"\">les persones confien m\u00e9s en altres persones que en les marques.<\/strong><\/p>\n<p data-start=\"1127\" data-end=\"1239\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-26015 aligncenter\" style=\"font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-225x300.png\" alt=\"UGC 1\" width=\"225\" height=\"300\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-9.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<h2 data-section-id=\"1jmpac6\" data-start=\"81\" data-end=\"134\">Beneficis del UGC per a la teva estrat\u00e8gia digital<\/h2>\n<p data-start=\"136\" data-end=\"205\">Implementar <strong data-start=\"148\" data-end=\"180\">User Generated Content (UGC)<\/strong> aporta avantatges clars:<\/p>\n<ul data-start=\"207\" data-end=\"446\">\n<li data-section-id=\"bn93qe\" data-start=\"207\" data-end=\"266\"><strong data-start=\"209\" data-end=\"234\">Augmenta la confian\u00e7a<\/strong>: redueix la percepci\u00f3 de risc<\/li>\n<li data-section-id=\"kgtm09\" data-start=\"267\" data-end=\"327\"><strong data-start=\"269\" data-end=\"293\">Millora la conversi\u00f3<\/strong>: accelera la presa de decisions<\/li>\n<li data-section-id=\"ahy7do\" data-start=\"328\" data-end=\"385\"><strong data-start=\"330\" data-end=\"348\">Redueix costos<\/strong>: menys inversi\u00f3 en contingut propi<\/li>\n<li data-section-id=\"xlnwqe\" data-start=\"386\" data-end=\"446\"><strong data-start=\"388\" data-end=\"406\">Refor\u00e7a el SEO<\/strong>: contingut fresc i rellevant constant<\/li>\n<\/ul>\n<h2 data-section-id=\"k3ww9r\" data-start=\"448\" data-end=\"478\">Impacte del UGC en empreses<\/h2>\n<p data-start=\"480\" data-end=\"561\">Per a negocis, el <strong data-start=\"498\" data-end=\"530\">User Generated Content (UGC)<\/strong> pot ser un factor diferencial:<\/p>\n<ul data-start=\"563\" data-end=\"692\">\n<li data-section-id=\"1qp5xqt\" data-start=\"563\" data-end=\"603\">Optimitza el CAC (cost d\u2019adquisici\u00f3)<\/li>\n<li data-section-id=\"1shd9yy\" data-start=\"604\" data-end=\"644\">Millora el ROI de campanyes digitals<\/li>\n<li data-section-id=\"13o6ixq\" data-start=\"645\" data-end=\"692\">Redueix la depend\u00e8ncia de publicitat pagada<\/li>\n<\/ul>\n<p data-start=\"694\" data-end=\"784\" data-is-last-node=\"\" data-is-only-node=\"\">A m\u00e9s, en compartir-se de forma org\u00e0nica, amplifica l\u2019abast sense augmentar el pressupost.<\/p>\n<h2 data-section-id=\"108qnhp\" data-start=\"2015\" data-end=\"2065\"><img decoding=\"async\" class=\"size-medium wp-image-26018 aligncenter\" style=\"font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 17px;\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-225x300.png\" alt=\"UGC 2\" width=\"225\" height=\"300\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-11.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<h2 data-section-id=\"mlhwpt\" data-start=\"77\" data-end=\"125\">Com convertir clients en ambaixadors de marca<\/h2>\n<p data-start=\"127\" data-end=\"199\">Les marques que integren el <strong data-start=\"155\" data-end=\"162\">UGC<\/strong> en la seva estrat\u00e8gia aconsegueixen:<\/p>\n<ul data-start=\"201\" data-end=\"293\">\n<li data-section-id=\"1digev6\" data-start=\"201\" data-end=\"221\">M\u00e9s fidelitzaci\u00f3<\/li>\n<li data-section-id=\"jsnrai\" data-start=\"222\" data-end=\"263\">Increment de la recurr\u00e8ncia de compra<\/li>\n<li data-section-id=\"15iro67\" data-start=\"264\" data-end=\"293\">Creixement m\u00e9s sostenible<\/li>\n<\/ul>\n<p data-start=\"295\" data-end=\"383\">El client deixa de ser un comprador i passa a ser part activa del creixement del negoci.<\/p>\n<h2 data-section-id=\"v75d2u\" data-start=\"385\" data-end=\"422\">Un avantatge competitiu sostenible<\/h2>\n<p data-start=\"424\" data-end=\"569\">El <strong data-start=\"427\" data-end=\"459\">User Generated Content (UGC)<\/strong> no \u00e9s una tend\u00e8ncia passatgera. \u00c9s un canvi en la manera com les marques es relacionen amb la seva audi\u00e8ncia.<\/p>\n<p data-start=\"571\" data-end=\"602\">Aplicar-lo correctament permet:<\/p>\n<ul data-start=\"604\" data-end=\"701\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-section-id=\"mwxde1\" data-start=\"604\" data-end=\"634\">Escalar de manera eficient<\/li>\n<li data-section-id=\"1qx7y7a\" data-start=\"635\" data-end=\"664\">Humanitzar la comunicaci\u00f3<\/li>\n<li data-section-id=\"1pecyoe\" data-start=\"665\" data-end=\"701\" data-is-last-node=\"\">Diferenciar-se en mercats saturats<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-medium wp-image-26021 aligncenter\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-225x300.png\" alt=\"UGC 3\" width=\"225\" height=\"300\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Mesa-de-trabajo-13.png 1081w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<p data-start=\"82\" data-end=\"356\">El <strong data-start=\"85\" data-end=\"117\">User Generated Content (UGC)<\/strong> representa una de les oportunitats m\u00e9s clares per millorar la rendibilitat i autenticitat de la teva estrat\u00e8gia digital. En un context on la confian\u00e7a \u00e9s clau, el contingut generat per usuaris es converteix en un motor real de creixement.<\/p>\n<p data-start=\"358\" data-end=\"438\">Vols integrar el <strong data-start=\"375\" data-end=\"407\">User Generated Content (UGC)<\/strong> en la teva estrat\u00e8gia digital?<\/p>\n<p data-start=\"440\" data-end=\"592\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83d\udc49 A Imagina t\u2019ajudem a dissenyar una estrat\u00e8gia de continguts basada en resultats reals. <strong data-start=\"530\" data-end=\"592\" data-is-last-node=\"\">Contacta amb nosaltres i <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">sol\u00b7licita una estrat\u00e8gia a mida<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El User Generated Content (UGC) s\u2019ha convertit en una pe\u00e7a clau dins de qualsevol estrat\u00e8gia digital moderna. Es tracta de contingut creat pels mateixos usuaris \u2014fotos, v\u00eddeos, ressenyes o stories\u2014 que sorgeix de manera natural al voltant d\u2019una marca. En un entorn saturat de publicitat, destacar ja no dep\u00e8n nom\u00e9s d\u2019invertir m\u00e9s, sin\u00f3 de connectar &#8230; <a title=\"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":26010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[165,166,167,168,169,170,41,171,172,173,174,175,176],"class_list":["post-26027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-barcelona-ca","tag-branding-ca","tag-catalunya-ca","tag-contenido-generado-por-usuarios-ca","tag-conversion-ca","tag-estrategia-ugc-ca","tag-imagina","tag-marketing-digital-ca","tag-prueba-social-ca","tag-redes-sociales-ca","tag-seo-ca","tag-ugc-ca","tag-user-generated-content-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-05T07:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-05T10:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir\",\"datePublished\":\"2026-05-05T07:40:08+00:00\",\"dateModified\":\"2026-05-05T10:49:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portada-Blog-UCG-scaled.jpg\",\"keywords\":[\"Barcelona\",\"branding\",\"Catalunya\",\"contenido generado por usuarios\",\"conversi\u00f3n\",\"estrategia UGC\",\"IMAGINA\",\"marketing digital\",\"prueba social\",\"redes sociales\",\"SEO\",\"UGC\",\"User Generated Content\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/\",\"name\":\"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portada-Blog-UCG-scaled.jpg\",\"datePublished\":\"2026-05-05T07:40:08+00:00\",\"dateModified\":\"2026-05-05T10:49:47+00:00\",\"description\":\"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portada-Blog-UCG-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portada-Blog-UCG-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"UGC Portada\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/user-generated-content-ugc-estrategia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/inicio-copia-2024-2\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10072262\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital","description":"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/","og_locale":"ca_ES","og_type":"article","og_title":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital","og_description":"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.","og_url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2026-05-05T07:40:08+00:00","article_modified_time":"2026-05-05T10:49:47+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg","type":"image\/jpeg"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir","datePublished":"2026-05-05T07:40:08+00:00","dateModified":"2026-05-05T10:49:47+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/"},"wordCount":467,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg","keywords":["Barcelona","branding","Catalunya","contenido generado por usuarios","conversi\u00f3n","estrategia UGC","IMAGINA","marketing digital","prueba social","redes sociales","SEO","UGC","User Generated Content"],"articleSection":["Blog"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/","url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/","name":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir - IMAGINA Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg","datePublished":"2026-05-05T07:40:08+00:00","dateModified":"2026-05-05T10:49:47+00:00","description":"Descobreix qu\u00e8 \u00e9s el User Generated Content (UGC), els seus beneficis i com aplicar-lo per millorar el teu SEO i la conversi\u00f3 a Barcelona.","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portada-Blog-UCG-scaled.jpg","width":2560,"height":1707,"caption":"UGC Portada"},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/user-generated-content-ugc-estrategia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/inicio-copia-2024-2\/"},{"@type":"ListItem","position":2,"name":"User Generated Content (UGC): qu\u00e8 \u00e9s i com fer-ho servir"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10072262\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/26027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=26027"}],"version-history":[{"count":2,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/26027\/revisions"}],"predecessor-version":[{"id":26060,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/26027\/revisions\/26060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/26010"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=26027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=26027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=26027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}