{"id":26293,"date":"2026-06-24T11:52:05","date_gmt":"2026-06-24T09:52:05","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26293"},"modified":"2026-06-24T11:56:55","modified_gmt":"2026-06-24T09:56:55","slug":"uoc-caso-de-exito","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/uoc-caso-de-exito\/","title":{"rendered":"Caso de \u00e9xito Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26293\" class=\"elementor elementor-26293\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-939c251 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"939c251\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11a6854\" data-id=\"11a6854\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bd933f elementor-widget elementor-widget-image\" data-id=\"2bd933f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1024x398.png\" class=\"attachment-large size-large wp-image-27113\" alt=\"UOC\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-826bdc2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"826bdc2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7d3cb\" data-id=\"2c7d3cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b0d511 elementor-widget elementor-widget-spacer\" data-id=\"3b0d511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13f39da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13f39da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-09c9ca9\" data-id=\"09c9ca9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb81237 elementor-widget elementor-widget-heading\" data-id=\"bb81237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0359db4 elementor-widget elementor-widget-text-editor\" data-id=\"0359db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>Estrategia, creatividad y formaci\u00f3n<\/strong><\/span> para una universidad digital pionera<\/p><p>En Imagina trabajamos junto a la <strong>UOC \u2014 Universitat Oberta de Catalunya<\/strong> para reforzar su comunicaci\u00f3n institucional desde una visi\u00f3n 360\u00ba. El proyecto combin\u00f3 dise\u00f1o de materiales corporativos, consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital y sesiones de formaci\u00f3n pr\u00e1ctica para equipos internos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86a5439\" data-id=\"86a5439\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f91738 elementor-widget elementor-widget-heading\" data-id=\"0f91738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El reto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1496c elementor-widget elementor-widget-text-editor\" data-id=\"1e1496c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.uoc.edu\/es\" target=\"_blank\" rel=\"noopener\"><b>UOC<\/b><\/a> necesitaba un partner estrat\u00e9gico en tres \u00e1reas clave:<\/p><ul><li><b>Dise\u00f1o y producci\u00f3n de materiales corporativos<\/b> para reforzar su identidad de marca.<\/li><li><b>Consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital<\/b> para optimizar canales y mensajes.<\/li><li><b>Talleres y formaci\u00f3n<\/b> para impulsar nuevas capacidades comunicativas dentro de su equipo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-985aad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"985aad2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f385208\" data-id=\"f385208\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5854a5 elementor-widget elementor-widget-image\" data-id=\"c5854a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-738x1024.png\" class=\"attachment-large size-large wp-image-26305\" alt=\"UOC poster\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-738x1024.png 738w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-216x300.png 216w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-768x1066.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-1107x1536.png 1107w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56.png 1124w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f774903\" data-id=\"f774903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e3bb3 elementor-widget elementor-widget-image\" data-id=\"41e3bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"738\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-738x1024.png\" class=\"attachment-large size-large wp-image-26308\" alt=\"UOC poster doc\u00e8ncia\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-738x1024.png 738w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-216x300.png 216w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-768x1066.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-1107x1536.png 1107w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11.png 1124w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a67075 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a67075\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04e705e\" data-id=\"04e705e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2596493 elementor-widget elementor-widget-spacer\" data-id=\"2596493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eb68f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eb68f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0af6a6\" data-id=\"d0af6a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-979d008 elementor-widget elementor-widget-heading\" data-id=\"979d008\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63bed3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63bed3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d508c71\" data-id=\"d508c71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bdeee7 elementor-widget elementor-widget-text-editor\" data-id=\"2bdeee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Materiales corporativos<\/strong><br \/>Dise\u00f1o y maquetaci\u00f3n de memorias, publicaciones institucionales, dosieres y plantillas \u2014incluyendo Mailchimp, informes acad\u00e9micos, lecciones inaugurales y programas de reconocimientos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-89ee540\" data-id=\"89ee540\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-760ba7a elementor-widget elementor-widget-text-editor\" data-id=\"760ba7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Consultor\u00eda de comunicaci\u00f3n<\/strong><br \/>Asesoramiento estrat\u00e9gico en plataformas como YouTube y TikTok, narrativa de marca, comunicaci\u00f3n de crisis, consultor\u00eda web y campa\u00f1as espec\u00edficas \u2014incluyendo iniciativas de igualdad, estrategia ling\u00fc\u00edstica y comunicaci\u00f3n de portales UOC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3cb2f6\" data-id=\"b3cb2f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3470ba3 elementor-widget elementor-widget-text-editor\" data-id=\"3470ba3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Talleres<\/strong><br \/>Sesiones presenciales y participativas sobre comunicaci\u00f3n de crisis, anal\u00edtica de redes sociales, formaci\u00f3n de portavoces, estrategia de contenidos, comunicaci\u00f3n interna y branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-240372c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"240372c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ad4366c\" data-id=\"ad4366c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4ba598 elementor-widget elementor-widget-image\" data-id=\"a4ba598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1024x768.jpeg\" class=\"attachment-large size-large wp-image-26311\" alt=\"Workshop podcast UOC_generals_4\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e42248d\" data-id=\"e42248d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6d72b7 elementor-widget elementor-widget-image\" data-id=\"e6d72b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1024x768.jpeg\" class=\"attachment-large size-large wp-image-26314\" alt=\"Workshop podcast UOC_generals_6\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-3dd1925\" data-id=\"3dd1925\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fcd58c elementor-widget elementor-widget-image\" data-id=\"9fcd58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1024x768.jpeg\" class=\"attachment-large size-large wp-image-26317\" alt=\"Workshop podcast UOC_generals_7\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-566ca29\" data-id=\"566ca29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12de648 elementor-widget elementor-widget-image\" data-id=\"12de648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1024x768.jpeg\" class=\"attachment-large size-large wp-image-26320\" alt=\"Workshop podcast UOC_Grup 3_2\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-013377a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"013377a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eeeacb3\" data-id=\"eeeacb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23d3a28 elementor-widget elementor-widget-spacer\" data-id=\"23d3a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16ee78a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16ee78a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa9746c\" data-id=\"aa9746c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc2f8b elementor-widget elementor-widget-heading\" data-id=\"6bc2f8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bff3ad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bff3ad8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13561c0\" data-id=\"13561c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04917cc elementor-widget elementor-widget-text-editor\" data-id=\"04917cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una colaboraci\u00f3n 360\u00ba que combin\u00f3 dise\u00f1o, estrategia y formaci\u00f3n para ofrecer una comunicaci\u00f3n consistente, profesional y alineada con una de las universidades digitales referentes del mundo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3289061 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3289061\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-edb97da\" data-id=\"edb97da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326b59c elementor-widget elementor-widget-text-editor\" data-id=\"326b59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Identidad visual m\u00e1s s\u00f3lida<\/strong> gracias a materiales consistentes y de alta calidad en todos los puntos de contacto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-afa9ca4\" data-id=\"afa9ca4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98e9331 elementor-widget elementor-widget-text-editor\" data-id=\"98e9331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Comunicaci\u00f3n digital optimizada<\/strong> en plataformas y canales clave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-31b9e81\" data-id=\"31b9e81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0995a0 elementor-widget elementor-widget-text-editor\" data-id=\"e0995a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Equipo m\u00e1s preparado y seguro<\/strong>, con habilidades comunicativas pr\u00e1cticas trabajadas en talleres aplicados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b5cf18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b5cf18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82fce9e\" data-id=\"82fce9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f403cbc elementor-widget elementor-widget-spacer\" data-id=\"f403cbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2c36aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2c36aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2635ff\" data-id=\"a2635ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252e2e8 elementor-widget elementor-widget-heading\" data-id=\"252e2e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74a2415 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"74a2415\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b035b95\" data-id=\"b035b95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f6f178 elementor-widget elementor-widget-template\" data-id=\"8f6f178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14446\" class=\"elementor elementor-14446\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42cc4022 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"42cc4022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13788ee6\" data-id=\"13788ee6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efc601 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"7efc601\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/amazfit\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png\" class=\"attachment-full size-full wp-image-7328\" alt=\"Amazfit - Cas d&#039;\u00e8xit Social Media | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" 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elementor-element-sxe4fs2 elementor-widget elementor-widget-text-editor\" data-id=\"sxe4fs2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"border-top: 2px solid #e8e8e8; padding-top: 20px; margin-top: 20px;\"><h3>Servicios relacionados<\/h3><p>\u00bfQuieres conseguir resultados como los de la <strong>UOC<\/strong>? Descubre nuestro <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>servicio de Marketing Digital<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu proyecto.<\/p><ul><li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Agencia de Marketing Digital \u00b7 Imagina<\/a><\/li><li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Ver todos los casos de \u00e9xito<\/a><\/li><li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cpf63c7 elementor-yes elementor-yes elementor-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cpf63c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ngop6mb\" data-id=\"ngop6mb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-zchztas elementor-widget elementor-widget-html\" data-id=\"zchztas\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Caso de \u00e9xito Marketing Digital: UOC \u2014 Strategy, Creativity and Training for a Digital University\",\"url\":\"https:\/\/imaginadigital.com\/proyecto\/uoc-caso-de-exito\/\",\"author\":{\"@type\":\"Organization\",\"name\":\"Imagina\",\"url\":\"https:\/\/imaginadigital.com\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Imagina Agencia de Marketing Digital\",\"url\":\"https:\/\/imaginadigital.com\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2021\/03\/logo-imagina-digital.svg\"}},\"about\":{\"@type\":\"Organization\",\"name\":\"UOC \u2014 Strategy, Creativity and Training for a Digital University\"},\"mentions\":[{\"@type\":\"Service\",\"name\":\"Marketing Digital\"}],\"keywords\":\"caso de \u00e9xito Marketing Digital, UOC \u2014 Strategy, Creativity and Training for a Digital University, agencia marketing digital Barcelona\"}<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n Estrategia, creatividad y formaci\u00f3n para una universidad digital pionera En Imagina trabajamos junto a la UOC \u2014 Universitat Oberta de Catalunya para reforzar su comunicaci\u00f3n institucional desde una visi\u00f3n 360\u00ba. El proyecto combin\u00f3 dise\u00f1o de materiales corporativos, consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital y sesiones &#8230; <a title=\"Caso de \u00e9xito Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/uoc-caso-de-exito\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Caso de \u00e9xito Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26293","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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