{"id":26334,"date":"2026-05-19T12:49:49","date_gmt":"2026-05-19T10:49:49","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=26334"},"modified":"2026-06-02T09:48:57","modified_gmt":"2026-06-02T07:48:57","slug":"caso-de-exito-hl-comedy-tours","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/caso-de-exito-hl-comedy-tours\/","title":{"rendered":"HL COMEDY TOURS"},"content":{"rendered":"\t\t
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Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Histary:<\/span> Contenido audiovisual para una experiencia phygital<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u00bfQui\u00e9n se iba a imaginar que Crist\u00f3bal Col\u00f3n<\/strong> podr\u00eda estar paseando en el Barrio G\u00f3tico<\/strong> descubriendo la realidad aumentada<\/strong>? Bajo este concepto nace HistARy<\/strong>, la primera experiencia en Barcelona<\/strong> que fusiona comedia, historia y realidad aumentada<\/strong>, creada por HL Comedy Tours<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reto<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Diferenciarse en la comunicaci\u00f3n de un walking tour por la ciudad de Barcelona<\/strong> es todo un reto. Por suerte, cont\u00e1bamos con un producto innovador<\/strong>, que presenta una nueva forma de explorar el pasado<\/strong> mezclando humor, historia y cultura<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Para ello, creamos el guion de una pieza audiovisual<\/strong> adaptable a diferentes formatos y soportes, que tuviera un tono fresco, pero a la vez pedag\u00f3gico<\/strong> para que los usuarios entendieran el concepto del producto y que nos sirviera de elemento de narrativa central<\/strong> para el resto de la producci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Soluci\u00f3n<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Para captar la atenci\u00f3n del p\u00fablico objetivo<\/strong>, dise\u00f1amos toda la imagen gr\u00e1fica de campa\u00f1a<\/strong>, as\u00ed como la producci\u00f3n fotogr\u00e1fica<\/strong> y el spot<\/strong> para esta innovadora propuesta. Todo el material no solo va destinado al lanzamiento del producto<\/strong>, sino tambi\u00e9n a acompa\u00f1ar en diferentes soportes toda la comunicaci\u00f3n de los tours<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Caso de \u00e9xito Histary: Contenido audiovisual para una experiencia phygital \u00bfQui\u00e9n se iba a imaginar que Crist\u00f3bal Col\u00f3n podr\u00eda estar paseando en el Barrio G\u00f3tico descubriendo la realidad aumentada? Bajo este concepto nace HistARy, la primera experiencia en Barcelona que fusiona comedia, historia y realidad aumentada, creada por HL Comedy Tours. Reto Diferenciarse en la … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-26334","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nHL COMEDY TOURS - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito HL Comedy Tours: producci\u00f3n audiovisual para HistARy, una experiencia inmersiva de comedia, historia y realidad aumentada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/caso-de-exito-hl-comedy-tours\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HL COMEDY TOURS - 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