{"id":29799,"date":"2026-07-17T00:59:14","date_gmt":"2026-07-16T22:59:14","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/aural-cat\/"},"modified":"2026-07-23T16:39:30","modified_gmt":"2026-07-23T14:39:30","slug":"aural-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/aural-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Aural"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29799\" class=\"elementor elementor-29799 elementor-12310\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5673f905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5673f905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dc36fd5\" data-id=\"7dc36fd5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53488157 elementor-widget elementor-widget-text-editor\" data-id=\"53488157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/elementor\/thumbs\/Diseno-sin-titulo-41-r33jmyatrc1p7c7ui9hhy4dbkfbfj2f1pr9ys74m4g.png\" alt=\"Cas d\u2019\u00e8xit de Paid Media d\u2019Aural\" \/><\/p><h1>Cas d\u2019\u00e8xit de Paid Media: Aural<\/h1><h2>Transformaci\u00f3 digital en el sector de l\u2019audici\u00f3<\/h2><p><strong>Aural<\/strong>, una de les companyies de refer\u00e8ncia del sector auditiu, va confiar en IMAGINA per augmentar l\u2019impacte digital, impulsar les vendes i arribar a persones interessades a fer-se una revisi\u00f3 auditiva arreu de l\u2019Estat.<\/p><h2>Estrat\u00e8gia SEM com a pilar de la campanya<\/h2><p>Vam crear campanyes de cerca orientades a impactar els usuaris en el moment en qu\u00e8 buscaven activament solucions auditives. L\u2019estrat\u00e8gia es va centrar a millorar la notorietat, captar tr\u00e0nsit qualificat i augmentar les conversions.<\/p><ul><li>An\u00e0lisi de competidors i selecci\u00f3 de paraules clau amb potencial.<\/li><li>Segmentaci\u00f3 per intenci\u00f3 de cerca: compra d\u2019audi\u00f2fons i revisi\u00f3 auditiva.<\/li><li>Creaci\u00f3 de llistes de rem\u00e0rqueting i audi\u00e8ncies personalitzades.<\/li><li>Monitoratge diari i optimitzaci\u00f3 de les estrat\u00e8gies de licitaci\u00f3.<\/li><li>Seguiment amb Google Analytics per identificar oportunitats de millora.<\/li><\/ul><h2>Resultats<\/h2><p>La campanya va incrementar la qualitat del tr\u00e0nsit web i va refor\u00e7ar la capacitat d\u2019Aural per convertir l\u2019inter\u00e8s digital en sol\u00b7licituds de revisi\u00f3 auditiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7c4f62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7c4f62\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3b7956\" data-id=\"f3b7956\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5932dff elementor-widget elementor-widget-text-editor\" data-id=\"5932dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Casos relacionats amb Aural<\/h2><p>Descobreix projectes complementaris de captaci\u00f3, notorietat i creixement en salut, benestar i bellesa seleccionats per la seva relaci\u00f3 amb els objectius de Aural.<\/p><p><a href=\"https:\/\/imaginadigital.com\/ca\/agencia-paid-media\/\">Veure el servei: Paid Media i Google Ads<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">Veure m\u00e9s casos de Paid Media i Google Ads<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">Parlem del teu projecte<\/a><\/p><h3>Projectes recomanats<\/h3><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/neo-natural-cat\/\"><strong>Neo Natural<\/strong><\/a> \u2014 Captaci\u00f3 i creixement mitjan\u00e7ant campanyes de Paid Media en l\u2019\u00e0mbit de la salut, el benestar i la bellesa.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/vitaldin-cat\/\"><strong>Vitaldin<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies en l\u2019\u00e0mbit de la salut, el benestar i la bellesa.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/clinica-belba-cat\/\"><strong>Cl\u00ednica Belba<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies en l\u2019\u00e0mbit de la salut, el benestar i la bellesa.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cas d\u2019\u00e8xit de Paid Media: Aural Transformaci\u00f3 digital en el sector de l\u2019audici\u00f3 Aural, una de les companyies de refer\u00e8ncia del sector auditiu, va confiar en IMAGINA per augmentar l\u2019impacte digital, impulsar les vendes i arribar a persones interessades a fer-se una revisi\u00f3 auditiva arreu de l\u2019Estat. Estrat\u00e8gia SEM com a pilar de la campanya &#8230; <a title=\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Aural\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/projecte\/aural-cat\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Aural\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":24481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas d&#039;\u00e8xit: Aural | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descobreix el 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