{"id":29804,"date":"2026-05-20T09:27:23","date_gmt":"2026-05-20T07:27:23","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/bsm-forum-cat\/"},"modified":"2026-07-02T19:56:02","modified_gmt":"2026-07-02T17:56:02","slug":"bsm-forum-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/bsm-forum-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: BSM F\u00f2rum"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-1024x398.png\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-14.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Cas d\u2019\u00e8xit M\u00e0rqueting Digital: BSM F\u00f2rum<\/h2>\n<p>Parc del f\u00f2rum: El punto de encuentro entre la cultura, el ocio i el deperte en Barcelona<\/p>\n<p>A Imagina vam treballar amb <strong>BSM F\u00d2RUM<\/strong> per desenvolupar una estrat\u00e8gia de M\u00e0rqueting Digital personalitzada, orientada a assolir els seus objectius de negoci. Despr\u00e9s d\u2019analitzar en profunditat la seva situaci\u00f3 de partida, vam identificar les oportunitats clau i vam dissenyar un pla d\u2019acci\u00f3 adaptat a el seu sector i p\u00fablic objectiu. Al llarg del projecte, vam implementar les accions definides i medimos cada Resultat per optimitzar cont\u00ednuament el rendiment. El Resultat fue una millora significativa en visibilitat digital, tr\u00e0nsit qualificat i conversions. Este cas d\u2019\u00e8xit demostra com una estrat\u00e8gia ben executada pot transformar la pres\u00e8ncia online de qualsevol empresa.<\/p>\n<p>El <strong>Parc del F\u00f2rum<\/strong>, gestionado per la empresa municipal <strong>BSM<\/strong>, es uno dels <strong>puntos de encuentro m\u00e9s importantes<\/strong> per la <strong>cultura, el ocio i el deperte<\/strong> en la ciutat de Barcelona, siendo no nom\u00e9s un lugar de reuni\u00f3n sino el escenario perfecto per <strong>multitud de esdeveniments<\/strong>.<\/p>\n<h2><i>Repte<\/i><\/h2>\n<p>El <strong>Parc del F\u00f2rum<\/strong> es un gran <strong>espacio din\u00e0mic i amb m\u00faltiples usos<\/strong>, que acoge a miles de personas de todo el mundo en cada uno dels <strong>grandes esdeveniments<\/strong> que alberga.<\/p>\n<p>Ante esta situaci\u00f3n, es importante contar amb una <strong>senyalitzaci\u00f3 clara, atractiva i multiling\u00fce<\/strong>, que aperte informaci\u00f3 sobre el espacio, la seva historia, els seus hitos i algunas <strong>norm\u00e9s b\u00e1sicas de uso i convivencia<\/strong> per que siga siendo un <strong>referent en la ciutat<\/strong>.\u00a0<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"711\" height=\"844\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.49.png\" alt=\"BSM F\u00d2RUM\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.49.png 711w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.49-253x300.png 253w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"711\" height=\"844\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.57.png\" alt=\"BSM F\u00d2RUM\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.57.png 711w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-11-a-les-11.24.57-253x300.png 253w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2><i>Soluci\u00f3<\/i><\/h2>\n<p>Despu\u00e9s de conocer les <strong>necessitats comunicatives del Parc del F\u00f2rum<\/strong>, se crean diferentes tipos de <strong>lonas per diferents sopertes<\/strong> en els que se ofrece a els visitantes <strong>informaci\u00f3 de inter\u00e9s<\/strong> sobre el parque, la seva historia i la seva oferta de <strong>serveis i operadores<\/strong>, as\u00ed com tambi\u00e9n vinculados amb <strong>reglas c\u00edvicas<\/strong> com respetar el descanso dels ve\u00efns, rechazar cualquier tipo de agresi\u00f3n i apostar per la sostenibilitat.<\/p>\n<p>\u00a0<\/p>\n<p>Adem\u00e9s, se han desarrollado <strong>materials pensados pels grandes festivales de m\u00fasica<\/strong> que alberga el Parc del F\u00f2rum i, de ese modo, facilitar el <strong>reciclaje de residuos<\/strong> t\u00edpicos de estos macroeventos, aconseguint aunar <strong>cultura, ocio i sostenibilitat<\/strong>.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-1024x661.jpg\" alt=\"BSM F\u00d2RUM\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-1024x661.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-300x194.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-768x495.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-1536x991.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-sostenibilitat-1-2048x1321.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-1024x661.jpg\" alt=\"BSM F\u00d2RUM\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-1024x661.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-300x194.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-768x495.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-1536x991.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/informacion-practica_1-2048x1321.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"661\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-1024x661.jpg\" alt=\"BSM F\u00d2RUM\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-1024x661.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-300x194.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-768x495.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-1536x991.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Cubo-historia-2048x1321.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>M\u00e9s projectes<\/h2>\n<h3>Serveis relacionats<\/h3>\n<p>Vols aconseguir resultats com els de <strong>BSM F\u00d2RUM<\/strong>? Coneix la nostra <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>Marketing Digital<\/strong><\/a> i c\u00f3mo Imagina puede fer cr\u00e9ixer tu negoci.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Ag\u00e8ncia de M\u00e0rqueting Digital \u00b7 IMAGINA<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Veure tots els casos d\u2019\u00e8xit<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Explica\u2019ns el teu projecte<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Descobreix el cas d\u2019\u00e8xit de BSM F\u00f2rum amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29804","post","type-post","status-publish","format-standard","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: BSM F\u00f2rum | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descobreix el cas d\u2019\u00e8xit de BSM F\u00f2rum amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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