{"id":29820,"date":"2026-06-22T15:13:34","date_gmt":"2026-06-22T13:13:34","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/fotocasapro-cat\/"},"modified":"2026-07-23T14:09:48","modified_gmt":"2026-07-23T12:09:48","slug":"fotocasapro-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/fotocasapro-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Fotocasa Pro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29820\" class=\"elementor elementor-29820 elementor-10682\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da52035 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5da52035\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2370eaae\" data-id=\"2370eaae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4684020d elementor-widget elementor-widget-text-editor\" data-id=\"4684020d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Fotocasa Pro<\/h1><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png\" alt=\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital de Fotocasa Pro\" width=\"1920\" height=\"858\" \/><br \/><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasa-top-mobile.png\" alt=\"Fotocasa Pro: estrat\u00e8gia digital B2B per al sector immobiliari\" width=\"700\" height=\"1080\" \/><\/p><h2>La primera comunitat social B2B del sector immobiliari<\/h2><p>A IMAGINA vam treballar amb <strong>Fotocasa Pro<\/strong> per desenvolupar una estrat\u00e8gia de m\u00e0rqueting digital orientada a consolidar la seva pres\u00e8ncia entre els professionals immobiliaris i a fer cr\u00e9ixer una comunitat B2B activa.<\/p><p>Despr\u00e9s d\u2019analitzar la situaci\u00f3 inicial, vam definir un pla de continguts, escolta social i captaci\u00f3 adaptat al sector. Vam crear i optimitzar els perfils d\u2019<strong>Instagram i YouTube<\/strong> i vam unificar estrat\u00e8gicament l\u2019activitat de <strong>Facebook i X<\/strong> per refor\u00e7ar el posicionament de la marca.<\/p><h2>Una estrat\u00e8gia centrada a augmentar el reconeixement de marca<\/h2><p>Vam dissenyar i gestionar una estrat\u00e8gia de <strong>Social Media<\/strong> i <strong>Social Listening<\/strong> basada en dades i en l\u2019an\u00e0lisi en temps real. Aquest enfocament va permetre adaptar els continguts a les necessitats dels agents immobiliaris, millorar la rellev\u00e0ncia de les publicacions i detectar noves oportunitats de comunicaci\u00f3.<\/p><ul><li><strong>Cobertura i interacci\u00f3:<\/strong> vam acompanyar Fotocasa Pro en els seus esdeveniments i en vam fer la cobertura digital per ampliar l\u2019abast i les impressions.<\/li><li><strong>Social Ads i generaci\u00f3 de contactes:<\/strong> vam activar campanyes orientades a notorietat, fidelitzaci\u00f3 i captaci\u00f3 de contactes qualificats.<\/li><li><strong>Continguts B2B:<\/strong> vam crear una l\u00ednia editorial \u00fatil per als professionals del sector i adaptada a cada xarxa social.<\/li><li><strong>Optimitzaci\u00f3 cont\u00ednua:<\/strong> vam analitzar el rendiment i vam ajustar formats, missatges i segmentacions per millorar els resultats.<\/li><\/ul><h2>Resultats<\/h2><p>L\u2019estrat\u00e8gia va contribuir a <strong>duplicar l\u2019assist\u00e8ncia als seminaris web<\/strong> i a ampliar de manera significativa la <strong>base de dades de clients<\/strong>. Fotocasa Pro va refor\u00e7ar la seva visibilitat digital i va consolidar una de les comunitats B2B m\u00e9s rellevants del sector immobiliari.<\/p><p><video preload=\"metadata\" controls=\"controls\" width=\"100%\" height=\"150\"><source src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/VIDEO.mp4\" type=\"video\/mp4\" \/>El teu navegador no pot reproduir aquest v\u00eddeo.<\/video><\/p><h2>Projectes relacionats<\/h2><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/saba-cat\/\"><strong>Saba<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/carnetjove-cat\/\"><strong>Carnet Jove<\/strong><\/a> \u2014 Comunicaci\u00f3 digital i connexi\u00f3 amb p\u00fablic jove.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/cas-exit-caphunters\/\"><strong>Caphunters<\/strong><\/a> \u2014 Creixement de marca i comunitat a les xarxes socials.<\/li><\/ul><h3>Serveis relacionats<\/h3><p>Vols aconseguir resultats similars? Descobreix el nostre servei de <a href=\"https:\/\/imaginadigital.com\/ca\/social-media\/\"><strong>Social Media<\/strong><\/a>, consulta <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">tots els casos d\u2019\u00e8xit<\/a> o <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">parlem del teu projecte<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2aedf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2aedf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95ab98d\" data-id=\"95ab98d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-187f359 elementor-widget elementor-widget-text-editor\" data-id=\"187f359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Casos relacionats amb Fotocasa Pro<\/h2><p>Descobreix projectes complementaris de comunitat, continguts i creixement de marca a les xarxes socials seleccionats per la seva relaci\u00f3 amb els objectius de Fotocasa Pro.<\/p><p><a href=\"https:\/\/imaginadigital.com\/ca\/social-media\/\">Veure el servei: Social Media<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">Veure m\u00e9s casos de Social Media<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">Parlem del teu projecte<\/a><\/p><h3>Projectes recomanats<\/h3><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/saba-cat\/\"><strong>Saba<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital per a marques amb comunitats digitals actives.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/carnetjove-cat\/\"><strong>Carnet Jove<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital per a marques amb comunitats digitals actives.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/cas-exit-caphunters\/\"><strong>Caphunters<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital per a marques amb comunitats digitals actives.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix el caso de \u00e9xito de Fotocasa Pro con IMAGINA: estrategia digital, creativitat i marketing online orientat a resultats.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29820","post","type-post","status-publish","format-standard","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Caso de \u00e9xito de marketing digital: Fotocasa Pro | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descobreix el caso de \u00e9xito de Fotocasa Pro con IMAGINA: estrategia digital, creativitat i marketing online orientat a resultats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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