{"id":29824,"date":"2026-05-19T12:47:08","date_gmt":"2026-05-19T10:47:08","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/imhab-cat\/"},"modified":"2026-07-01T21:07:17","modified_gmt":"2026-07-01T19:07:17","slug":"imhab-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/imhab-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Imhab"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-23.png 1800w\" alt=\"IMHAB\" width=\"1024\" height=\"398\" \/><\/p>\n<h2>Cas d\u2019\u00e8xit Marketing Digital: IMHAB<\/h2>\n<h2>El reto<\/h2>\n<p>La vivienda es una de las cuestiones que m\u00e1s preocupan a la ciudadan\u00eda de Barcelona. El <strong>IMHAB<\/strong> (Institut Municipal de l\u2019Habitatge i la Rehabilitaci\u00f3 de Barcelona) necesitaba un impulso comunicativo para explicar de forma clara y rigurosa toda la informaci\u00f3n que genera alrededor de la vivienda y la rehabilitaci\u00f3n.<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p><strong>Periodismo<\/strong><\/p>\n<p>Cobertura de eventos y creaci\u00f3n de contenidos informativos.<\/p>\n<p><strong>Community management<\/strong><\/p>\n<p>Coherencia y continuidad en los canales sociales del Ayuntamiento de Barcelona.<\/p>\n<h2>Resultados<\/h2>\n<p>Una comunicaci\u00f3n m\u00e1s clara, constante y \u00fatil para acercar a la ciudadan\u00eda la informaci\u00f3n sobre vivienda, rehabilitaci\u00f3n y servicios p\u00fablicos vinculados al IMHAB.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-1024x683.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-300x200.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1-768x512.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ChatGPT-Image-12-may-2026-09_23_39-1.png 1536w\" alt=\"IMHAB\" width=\"1024\" height=\"683\" \/><\/p>\n<h2>M\u00e9s projectes<\/h2>\n<h3>Serveis relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los del <strong>IMHAB<\/strong>? Descubre nuestro <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>servicio de Marketing Digital<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu proyecto.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Agencia de Marketing Digital \u00b7 Imagina<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Ver todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina strengthened IMHAB&#8217;s digital communications around housing and rehabilitation in Barcelona, delivering journalism, community management and multimedia content with rigour and clarity.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29824","post","type-post","status-publish","format-standard","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Imhab | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo ayudamos al IMHAB a comunicar informaci\u00f3n sobre vivienda y rehabilitaci\u00f3n con contenidos, cobertura y redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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