{"id":29832,"date":"2026-06-22T18:18:49","date_gmt":"2026-06-22T16:18:49","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/penguin-random-house-cat\/"},"modified":"2026-07-19T13:34:53","modified_gmt":"2026-07-19T11:34:53","slug":"penguin-random-house-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29832\" class=\"elementor elementor-29832 elementor-25115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2e4f72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2e4f72\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdc1e6c\" data-id=\"cdc1e6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57bc252 elementor-widget elementor-widget-text-editor\" data-id=\"57bc252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>Casos relacionats amb Penguin Random House<\/h2><p>Descobreix projectes complementaris de continguts, educaci\u00f3, audi\u00e8ncies joves i projectes editorials seleccionats per la seva relaci\u00f3 amb els objectius de Penguin Random House.<\/p><p><a href=\"https:\/\/imaginadigital.com\/ca\/social-media\/\">Veure el servei: Social Media<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/casos-de-exito\/\">Veure m\u00e9s casos de Social Media<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/ca\/contacte\/\">Parlem del teu projecte<\/a><\/p><h3>Projectes recomanats<\/h3><ul><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/planeta-deagostini-cat\/\"><strong>Planeta DeAgostini<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital per a projectes educatius, editorials i audi\u00e8ncies joves.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/uoc-cat\/\"><strong>UOC<\/strong><\/a> \u2014 Estrat\u00e8gia integrada de m\u00e0rqueting digital i activaci\u00f3 d\u2019audi\u00e8ncies per a projectes educatius, editorials i audi\u00e8ncies joves.<\/li><li><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/editorial-sm-omnitubers-secrets\/\"><strong>Editorial SM: Omnitubers Secrets<\/strong><\/a> \u2014 Estrat\u00e8gia de comunitat, continguts i notorietat digital per a projectes educatius, editorials i audi\u00e8ncies joves.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.<\/p>\n","protected":false},"author":4,"featured_media":25117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House\" \/>\n<meta property=\"og:description\" content=\"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T16:18:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-19T11:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"858\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House\",\"datePublished\":\"2026-06-22T16:18:49+00:00\",\"dateModified\":\"2026-07-19T11:34:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/\"},\"wordCount\":120,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"articleSection\":[\"Projecte\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/\",\"name\":\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House | IMAGINA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"datePublished\":\"2026-06-22T16:18:49+00:00\",\"dateModified\":\"2026-07-19T11:34:53+00:00\",\"description\":\"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Diseno-sin-titulo.png\",\"width\":1920,\"height\":858,\"caption\":\"Penguin Random House - Cas d'\u00e8xit M\u00e0rqueting Digital | IMAGINA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/projecte\\\/penguin-random-house-cat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10072262\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House | IMAGINA","description":"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/","og_locale":"ca_ES","og_type":"article","og_title":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House","og_description":"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.","og_url":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2026-06-22T16:18:49+00:00","article_modified_time":"2026-07-19T11:34:53+00:00","og_image":[{"width":1920,"height":858,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","type":"image\/png"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"1 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House","datePublished":"2026-06-22T16:18:49+00:00","dateModified":"2026-07-19T11:34:53+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/"},"wordCount":120,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","articleSection":["Projecte"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/","url":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/","name":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House | IMAGINA","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","datePublished":"2026-06-22T16:18:49+00:00","dateModified":"2026-07-19T11:34:53+00:00","description":"Descobreix el cas d\u2019\u00e8xit de Penguin Random House amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2025\/03\/Diseno-sin-titulo.png","width":1920,"height":858,"caption":"Penguin Random House - Cas d'\u00e8xit M\u00e0rqueting Digital | IMAGINA"},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-cat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10072262\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/29832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=29832"}],"version-history":[{"count":19,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/29832\/revisions"}],"predecessor-version":[{"id":33346,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/29832\/revisions\/33346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/25117"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=29832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=29832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=29832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}