{"id":29834,"date":"2026-05-19T12:38:37","date_gmt":"2026-05-19T10:38:37","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/penguin-random-house-sant-jordi-tiktok-cat\/"},"modified":"2026-07-01T21:07:12","modified_gmt":"2026-07-01T19:07:12","slug":"penguin-random-house-sant-jordi-tiktok-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/penguin-random-house-sant-jordi-tiktok-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House Sant Jordi TikTok"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1024x398.png\" alt=\"Penguin Random House_Campa\u00f1a Sant Jordi\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-27.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Cas d\u2019\u00e8xit TikTok: Penguin Random House<\/h2>\n<p><strong>Cuando los libros se convierten en entretenimiento<\/strong><\/p>\n<p>En <strong data-start=\"3\" data-end=\"14\">Imagina<\/strong> trabajamos junto a <strong data-start=\"34\" data-end=\"58\">Penguin Random House<\/strong> para desarrollar una <strong data-start=\"80\" data-end=\"101\">campa\u00f1a de TikTok<\/strong> con motivo de <strong data-start=\"116\" data-end=\"135\">Sant Jordi 2023<\/strong>, acercando los <strong data-start=\"151\" data-end=\"161\">libros<\/strong> a las <strong data-start=\"168\" data-end=\"196\">generaciones m\u00e1s j\u00f3venes<\/strong> mediante <strong data-start=\"206\" data-end=\"228\">contenidos nativos<\/strong>, <strong data-start=\"230\" data-end=\"243\">creadores<\/strong> y <strong data-start=\"246\" data-end=\"265\">entretenimiento<\/strong>.<\/p>\n<h2>El reto<\/h2>\n<p>Penguin Random House quer\u00eda conectar con las generaciones m\u00e1s j\u00f3venes en un momento clave: Sant Jordi 2023. El reto era claro: hablar de libros sin sonar promocional y destacar en un entorno tan competitivo como TikTok.<\/p>\n<p>\t\t\tPersonas alcanzadas<br \/>\n\t\t\t\t787654<br \/>\n\t\t\tImpresiones<br \/>\n\t\t\t\t987676<br \/>\n\t\t\tAlcance org\u00e1nico adicional<br \/>\n\t\t\t\t987676<\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p>Contenidos en los que el producto no era el protagonista: lo era la experiencia.<\/p>\n<p>Spark Ads para ampliar el alcance de los contenidos org\u00e1nicos.<\/p>\n<p>Cocreaci\u00f3n con creadores de TikTok capaces de contar historias y recomendar libros a trav\u00e9s del entretenimiento.<\/p>\n<p>KPIs centrados en la experiencia de usuario: interacci\u00f3n, CTR y tiempo de visualizaci\u00f3n.<\/p>\n<p>https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ssvid.net-Penguin-Random-House_1080p-1-2.mp4https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/ssvid.net-Penguin-Random-House_1080p-1-1.mp4\t\t\t\t\t<\/p>\n<h2>M\u00e9s projectes<\/h2>\n<h3>Serveis relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de <strong>Penguin Random House<\/strong>? Descubre nuestro servicio de <a href=\"https:\/\/imaginadigital.com\/tiktok-agencia-barcelona-madrid\/\"><strong>TikTok<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu negocio.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/tiktok-agencia-barcelona-madrid\/\">Agencia de TikTok \u00b7 Imagina<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Imagina helped Penguin Random House connect with younger audiences on TikTok for Sant Jordi 2023 through entertainment-led content and co-creation with TikTok creators.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29834","post","type-post","status-publish","format-standard","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: Penguin Random House Sant Jordi TikTok | IMAGINA<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo ayudamos a Penguin Random House a conectar con p\u00fablicos j\u00f3venes en Sant Jordi mediante contenidos nativos, creadores y Spark Ads en TikTok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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