{"id":29853,"date":"2026-06-24T11:52:05","date_gmt":"2026-06-24T09:52:05","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/uoc-cat\/"},"modified":"2026-07-01T21:07:02","modified_gmt":"2026-07-01T19:07:02","slug":"uoc-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/projecte\/uoc-cat\/","title":{"rendered":"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: UOC"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1024x398.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1024x398.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-300x117.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-768x299.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34-1536x597.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo-34.png 1800w\" alt=\"UOC\" width=\"1024\" height=\"398\" \/><\/p>\n<h2>Cas d\u2019\u00e8xit Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n<\/h2>\n<p><strong>Estrategia, creatividad y formaci\u00f3n<\/strong> para una universidad digital pionera<\/p>\n<p>En Imagina trabajamos junto a la <strong>UOC \u2014 Universitat Oberta de Catalunya<\/strong> para reforzar su comunicaci\u00f3n institucional desde una visi\u00f3n 360\u00ba. El proyecto combin\u00f3 dise\u00f1o de materiales corporativos, consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital y sesiones de formaci\u00f3n pr\u00e1ctica para equipos internos.<\/p>\n<h2>El reto<\/h2>\n<p><a href=\"https:\/\/www.uoc.edu\/es\" target=\"_blank\" rel=\"noopener\"><b>UOC<\/b><\/a> necesitaba un partner estrat\u00e9gico en tres \u00e1reas clave:<\/p>\n<ul>\n<li><b>Dise\u00f1o y producci\u00f3n de materiales corporativos<\/b> para reforzar su identidad de marca.<\/li>\n<li><b>Consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital<\/b> para optimizar canales y mensajes.<\/li>\n<li><b>Talleres y formaci\u00f3n<\/b> para impulsar nuevas capacidades comunicativas dentro de su equipo.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-738x1024.png\" sizes=\"(max-width: 738px) 100vw, 738px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-738x1024.png 738w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-216x300.png 216w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-768x1066.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56-1107x1536.png 1107w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.12.56.png 1124w\" alt=\"UOC poster\" width=\"738\" height=\"1024\" \/> <img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-738x1024.png\" sizes=\"(max-width: 738px) 100vw, 738px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-738x1024.png 738w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-216x300.png 216w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-768x1066.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11-1107x1536.png 1107w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Captura-de-pantalla-2026-05-08-a-las-12.13.11.png 1124w\" alt=\"UOC poster doc\u00e8ncia\" width=\"738\" height=\"1024\" \/><\/p>\n<h2>La soluci\u00f3n<\/h2>\n<p><strong>Materiales corporativos<\/strong><br \/>\nDise\u00f1o y maquetaci\u00f3n de memorias, publicaciones institucionales, dosieres y plantillas \u2014incluyendo Mailchimp, informes acad\u00e9micos, lecciones inaugurales y programas de reconocimientos.<\/p>\n<p><strong>Consultor\u00eda de comunicaci\u00f3n<\/strong><br \/>\nAsesoramiento estrat\u00e9gico en plataformas como YouTube y TikTok, narrativa de marca, comunicaci\u00f3n de crisis, consultor\u00eda web y campa\u00f1as espec\u00edficas \u2014incluyendo iniciativas de igualdad, estrategia ling\u00fc\u00edstica y comunicaci\u00f3n de portales UOC.<\/p>\n<p><strong>Talleres<\/strong><br \/>\nSesiones presenciales y participativas sobre comunicaci\u00f3n de crisis, anal\u00edtica de redes sociales, formaci\u00f3n de portavoces, estrategia de contenidos, comunicaci\u00f3n interna y branding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1024x768.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_4.jpeg 2048w\" alt=\"Workshop podcast UOC_generals_4\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1024x768.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_6.jpeg 2048w\" alt=\"Workshop podcast UOC_generals_6\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1024x768.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_generals_7.jpeg 2048w\" alt=\"Workshop podcast UOC_generals_7\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1024x768.jpeg\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1024x768.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-300x225.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-768x576.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2-1536x1152.jpeg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/Workshop-podcast-UOC_Grup-3_2.jpeg 2048w\" alt=\"Workshop podcast UOC_Grup 3_2\" width=\"1024\" height=\"768\" \/><\/p>\n<h2>Resultados<\/h2>\n<p>Una colaboraci\u00f3n 360\u00ba que combin\u00f3 dise\u00f1o, estrategia y formaci\u00f3n para ofrecer una comunicaci\u00f3n consistente, profesional y alineada con una de las universidades digitales referentes del mundo.<\/p>\n<p><strong>Identidad visual m\u00e1s s\u00f3lida<\/strong> gracias a materiales consistentes y de alta calidad en todos los puntos de contacto.<\/p>\n<p><strong>Comunicaci\u00f3n digital optimizada<\/strong> en plataformas y canales clave.<\/p>\n<p><strong>Equipo m\u00e1s preparado y seguro<\/strong>, con habilidades comunicativas pr\u00e1cticas trabajadas en talleres aplicados.<\/p>\n<h2>M\u00e9s projectes<\/h2>\n<h3>Serveis relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de la <strong>UOC<\/strong>? Descubre nuestro <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>servicio de Marketing Digital<\/strong><\/a> y c\u00f3mo Imagina puede hacer crecer tu proyecto.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Agencia de Marketing Digital \u00b7 Imagina<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Ver todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cas d\u2019\u00e8xit Marketing Digital: UOC \u2014 estrategia, creatividad y formaci\u00f3n Estrategia, creatividad y formaci\u00f3n para una universidad digital pionera En Imagina trabajamos junto a la UOC \u2014 Universitat Oberta de Catalunya para reforzar su comunicaci\u00f3n institucional desde una visi\u00f3n 360\u00ba. El proyecto combin\u00f3 dise\u00f1o de materiales corporativos, consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n digital y sesiones de &#8230; <a title=\"Cas d\u2019\u00e8xit de m\u00e0rqueting digital: UOC\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/projecte\/uoc-cat\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Cas d\u2019\u00e8xit de m\u00e0rqueting digital: UOC\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-29853","post","type-post","status-publish","format-standard","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cas d\u2019\u00e8xit de m\u00e0rqueting digital: 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