{"id":30047,"date":"2026-07-02T18:35:47","date_gmt":"2026-07-02T16:35:47","guid":{"rendered":"https:\/\/imaginadigital.com\/sin-categorizar\/aura-marketing-digital-sem-audicion\/"},"modified":"2026-07-17T15:47:05","modified_gmt":"2026-07-17T13:47:05","slug":"aura-marketing-digital-sem-audicion","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/aura-marketing-digital-sem-audicion\/","title":{"rendered":"Aural"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30047\" class=\"elementor elementor-30047\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525a191e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"525a191e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a67dbca\" data-id=\"6a67dbca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eae807d elementor-widget elementor-widget-text-editor\" data-id=\"eae807d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1>Caso de \u00e9xito Marketing Digital: Aural<\/h1><p><img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/elementor\/thumbs\/Diseno-sin-titulo-41-r33jmyatrc1p7c7ui9hhy4dbkfbfj2f1pr9ys74m4g.png\" alt=\"Caso de \u00e9xito de Aural con Imagina\" \/><\/p><h2><i>Caso de \u00e9xito<\/i><\/h2><p><strong>Transformaci\u00f3n digital de Aural<\/strong><\/p><p>Aural es una de las compa\u00f1\u00edas referentes en el sector de la audici\u00f3n. Lleg\u00f3 a Imagina con el reto de generar un mayor impacto en el entorno digital, aumentar sus ventas y llegar a personas interesadas en realizarse una revisi\u00f3n auditiva en todo el territorio nacional.<\/p><h2>Estrategia SEM como pilar central de la campa\u00f1a<\/h2><p>La estrategia de marketing digital se centr\u00f3 en el <strong>Search Engine Marketing (SEM)<\/strong>, con campa\u00f1as dise\u00f1adas para impactar a los usuarios en el momento en que buscaban activamente soluciones auditivas. Las acciones ayudaron a mejorar la notoriedad y la visibilidad de la marca, atraer tr\u00e1fico cualificado y generar nuevas oportunidades de venta.<\/p><ul><li><strong>An\u00e1lisis de competidores<\/strong> y selecci\u00f3n de palabras clave con potencial.<\/li><li><strong>Segmentaci\u00f3n avanzada<\/strong> seg\u00fan la intenci\u00f3n de b\u00fasqueda, tanto para la compra de aud\u00edfonos como para las revisiones auditivas.<\/li><li>Configuraci\u00f3n de listas de <strong>remarketing y audiencias personalizadas<\/strong>.<\/li><li>Supervisi\u00f3n diaria de las campa\u00f1as y optimizaci\u00f3n de las estrategias de puja.<\/li><li>Seguimiento detallado mediante Google Analytics para comprender el comportamiento de los usuarios y mejorar el rendimiento.<\/li><\/ul><h2>Resultados<\/h2><p>La optimizaci\u00f3n continua permiti\u00f3 aumentar la calidad del tr\u00e1fico, mejorar la tasa de conversi\u00f3n y reforzar la presencia digital de Aural entre personas con una necesidad auditiva activa.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/11\/cropped-Logo-Aural-1.png\" alt=\"Aural\" width=\"1920\" height=\"708\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65ca8a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65ca8a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9ba5a\" data-id=\"be9ba5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64bef7f elementor-widget elementor-widget-text-editor\" data-id=\"64bef7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>CASOS RELACIONADOS<\/strong><\/p><h2>Casos relacionados con Aural: estrategia SEM<\/h2><p>Descubre proyectos complementarios de captaci\u00f3n, notoriedad y crecimiento en salud, bienestar y belleza seleccionados por su relaci\u00f3n con los objetivos de Aural: estrategia SEM.<\/p><p><a href=\"https:\/\/imaginadigital.com\/agencia-paidmedia-sem-google-ads\/\">Ver servicio: Paid Media y Google Ads<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/casos-de-exito-paid-media-google-ads\/\">Ver m\u00e1s casos de Paid Media y Google Ads<\/a> \u00b7 <a href=\"https:\/\/imaginadigital.com\/contacto\/\">Hablemos de tu proyecto<\/a><\/p><h3>Proyectos recomendados<\/h3><ul><li><a href=\"\/proyecto\/santevet-brand-awareness-seguros-veterinarios\/\"><strong>Santevet: Brand Awareness<\/strong><\/a> \u2014 Notoriedad y captaci\u00f3n para una marca de seguros veterinarios.<\/li><li><a href=\"\/proyecto\/aural\/\"><strong>Aural<\/strong><\/a> \u2014 Captaci\u00f3n de leads para centros auditivos mediante Paid Media.<\/li><li><a href=\"\/proyecto\/caso-de-exito-som-eva\/\"><strong>Som Eva<\/strong><\/a> \u2014 Comunicaci\u00f3n de un proyecto de bienestar con una audiencia espec\u00edfica.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Descobreix el cas d\u2019\u00e8xit de Aural amb IMAGINA: estrat\u00e8gia digital, creativitat i m\u00e0rqueting online orientat a resultats.<\/p>\n","protected":false},"author":4,"featured_media":24481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-30047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projecte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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