{"id":30632,"date":"2026-07-07T12:50:38","date_gmt":"2026-07-07T10:50:38","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/ugc-a-tiktok-i-instagram-com-convertir-la-teva-comunitat-en-el-millor-actiu-de-la-teva-marca\/"},"modified":"2026-07-19T11:39:52","modified_gmt":"2026-07-19T09:39:52","slug":"ugc-tiktok-instagram-comunitat-marca","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/ugc-tiktok-instagram-comunitat-marca\/","title":{"rendered":"UGC a TikTok i Instagram: com convertir la teva comunitat en el millor actiu de marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30632\" class=\"elementor elementor-30632 elementor-30607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebfcc3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebfcc3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1989e4e\" data-id=\"1989e4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd8e199 elementor-widget elementor-widget-heading\" data-id=\"dd8e199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I si el contingut que millor ven la teva marca no el crea el teu equip de m\u00e0rqueting?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-475a868 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"475a868\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0326ba5\" data-id=\"0326ba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-605e357 elementor-widget elementor-widget-text-editor\" data-id=\"605e357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Una de les idees principals de la masterclass<strong> &#8220;UGC 2026: fes que la teva comunitat cre\u00ef per tu a TikTok i Instagram&#8221;,<\/strong> impartida per Patricia Schilt Morales (Account Manager) i Sergi Rodr\u00edguez (Community Manager) d&#8217;Imagina, en el marc d&#8217;una formaci\u00f3 organitzada pel Col\u00b7legi del M\u00e0rqueting i la Comunicaci\u00f3 de Catalunya, va ser precisament aquesta.<\/p>\n<p>La sessi\u00f3 va abordar un dels grans canvis que estan transformant el m\u00e0rqueting digital: la creixent import\u00e0ncia del <strong>User Generated Content (UGC)<\/strong> com a eina per generar confian\u00e7a, augmentar l&#8217;abast i millorar la conversi\u00f3.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d553ded elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d553ded\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf7a3e4\" data-id=\"cf7a3e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e28b6 elementor-widget elementor-widget-heading\" data-id=\"89e28b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'UGC ja no \u00e9s una tend\u00e8ncia, \u00e9s una estrat\u00e8gia.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d84d65d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d84d65d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f45f721\" data-id=\"f45f721\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f9c8f2 elementor-widget elementor-widget-text-editor\" data-id=\"4f9c8f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Els consumidors confien cada vegada menys en la publicitat tradicional i cada vegada m\u00e9s en les recomanacions i experi\u00e8ncies compartides per altres persones.<\/p>\n<p class=\"isSelectedEnd\">Per aix\u00f2, l&#8217;UGC s&#8217;ha convertit en una de les eines m\u00e9s eficaces per connectar amb l&#8217;audi\u00e8ncia. No es tracta \u00fanicament que els usuaris parlin d&#8217;una marca, sin\u00f3 d&#8217;aprofitar aquest contingut de manera estrat\u00e8gica en campanyes de TikTok, Instagram, comer\u00e7 electr\u00f2nic o publicitat a les xarxes socials. <\/p>\n<p>L&#8217;autenticitat s&#8217;ha convertit en un dels factors que m\u00e9s influeixen en la decisi\u00f3 de compra.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bf2637 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bf2637\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12b36a2\" data-id=\"12b36a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2623e77 elementor-widget elementor-widget-heading\" data-id=\"2623e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UGC, creadors de contingut i influencers: en qu\u00e8 es diferencien?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68f3090 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68f3090\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29a9398\" data-id=\"29a9398\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f787203 elementor-widget elementor-widget-text-editor\" data-id=\"f787203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Un dels aspectes m\u00e9s interessants de la formaci\u00f3 va ser aclarir la difer\u00e8ncia entre tres conceptes que sovint es confonen:<\/p>\n<ul data-spread=\"false\">\n<li><strong>UGC org\u00e0nic<\/strong>: contingut creat de manera espont\u00e0nia per clients o usuaris.<\/li>\n<li><strong>UGC de creadors:<\/strong> contingut produ\u00eft per creadors especialitzats perqu\u00e8 la marca el pugui reutilitzar als seus propis canals i campanyes.<\/li>\n<li><strong>Influencer m\u00e0rqueting: <\/strong>col\u00b7laboraci\u00f3 amb perfils que compten amb una comunitat consolidada per amplificar l&#8217;abast del missatge.<\/li>\n<\/ul>\n<p class=\"isSelectedEnd\">Tot i que visualment poden semblar similars, cada format respon a objectius diferents dins d&#8217;una estrat\u00e8gia de m\u00e0rqueting.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16d4881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16d4881\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c03995f\" data-id=\"c03995f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f72b386 elementor-widget elementor-widget-heading\" data-id=\"f72b386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Els formats que millor funcionen a TikTok i Instagram<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34810b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34810b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f42a28\" data-id=\"5f42a28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7167625 elementor-widget elementor-widget-text-editor\" data-id=\"7167625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Durant la masterclass tamb\u00e9 es van repassar alguns dels formats que actualment ofereixen un millor rendiment a les xarxes socials:<\/p>\n<ul data-spread=\"false\">\n<li>V\u00eddeos nadius amb aparen\u00e7a espont\u00e0nia.<\/li>\n<li>Unboxings.<\/li>\n<li>Primeres impressions o reaccions.<\/li>\n<li>Continguts del tipus <em>Day in the Life.<\/em><\/li>\n<li>Demostracions de producte des de l&#8217;experi\u00e8ncia personal.<\/li>\n<\/ul>\n<p>La recomanaci\u00f3 va ser clara: <strong>provar primer els continguts de manera org\u00e0nica i escalar-los mitjan\u00e7ant publicitat nom\u00e9s quan ja hagin demostrat que connecten amb l&#8217;audi\u00e8ncia<\/strong>. Aquesta metodologia permet optimitzar la inversi\u00f3 i reduir el risc de campanyes poc efectives. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63de3d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63de3d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-803526e\" data-id=\"803526e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed9d55 elementor-widget elementor-widget-heading\" data-id=\"6ed9d55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un cas real: Caphunters i TikTok Shop Affiliate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-055ad7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"055ad7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20db284\" data-id=\"20db284\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aba44f elementor-widget elementor-widget-text-editor\" data-id=\"7aba44f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Un dels moments m\u00e9s destacats de la sessi\u00f3 va ser la presentaci\u00f3 del cas d&#8217;\u00e8xit de <strong>Caphunters<\/strong>, una marca especialitzada en gorres i snapbacks, l&#8217;estrat\u00e8gia digital de la qual est\u00e0 gestionada per Imagina Digital.<\/p>\n<p class=\"isSelectedEnd\">Gr\u00e0cies al programa <strong>TikTok Shop Affiliate,<\/strong> la marca ha desenvolupat un model escalable en qu\u00e8 centenars de creadors generen contingut de manera independent i reben una comissi\u00f3 per cada venda aconseguida.<\/p>\n<p>Aquest sistema demostra com l&#8217;UGC pot deixar de ser una acci\u00f3 puntual per convertir-se en un proc\u00e9s continu capa\u00e7 de generar contingut, augmentar la visibilitat i contribuir directament a les vendes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4612fd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4612fd7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bedd8fa\" data-id=\"bedd8fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f80aa elementor-widget elementor-widget-heading\" data-id=\"29f80aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una metodologia per convertir l'UGC en un sistema<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8af969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8af969\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cff392\" data-id=\"7cff392\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-057bd31 elementor-widget elementor-widget-text-editor\" data-id=\"057bd31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">M\u00e9s enll\u00e0 de les eines, la masterclass va posar el focus en la import\u00e0ncia de treballar amb un proc\u00e9s estructurat.<\/p>\n<p class=\"isSelectedEnd\">Des de la definici\u00f3 dels objectius fins a la selecci\u00f3 de creadors, les refer\u00e8ncies creatives, els drets d&#8217;\u00fas o la reutilitzaci\u00f3 del contingut en campanyes de pagament, cada fase influeix en el rendiment final de l&#8217;estrat\u00e8gia.<\/p>\n<p>L&#8217;objectiu no \u00e9s simplement generar m\u00e9s v\u00eddeos, sin\u00f3 construir un sistema sostenible de creaci\u00f3 de contingut que aporti confian\u00e7a i resultats a llarg termini.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5b463b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5b463b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7775f3\" data-id=\"f7775f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74ce4b9 elementor-widget elementor-widget-heading\" data-id=\"74ce4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El futur del m\u00e0rqueting passa per l'autenticitat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d28fa8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d28fa8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70ff7d2\" data-id=\"70ff7d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aad1fe7 elementor-widget elementor-widget-text-editor\" data-id=\"aad1fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Les plataformes evolucionen constantment, per\u00f2 hi ha un element que continua guanyant pes: les persones confien en les persones.<\/p>\n<p class=\"isSelectedEnd\">El creixement de l&#8217;UGC demostra que les marques ja no necessiten ser les \u00faniques protagonistes de la seva comunicaci\u00f3. Facilitar que clients i creadors comparteixin experi\u00e8ncies reals pot convertir-se en un dels avantatges competitius m\u00e9s importants per augmentar la credibilitat i millorar el rendiment de les campanyes digitals. <\/p>\n<p>En un entorn on captar l&#8217;atenci\u00f3 \u00e9s cada vegada m\u00e9s dif\u00edcil, l&#8217;autenticitat continua sent un dels actius m\u00e9s valuosos per a qualsevol estrat\u00e8gia de m\u00e0rqueting.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd04c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd04c9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-471ddc7\" data-id=\"471ddc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fe6d3f elementor-widget elementor-widget-image\" data-id=\"8fe6d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/elementor\/thumbs\/ChatGPT-Image-6-jul-2026-14_46_10-rq1tb4gjvvzu3d88n43zkua9kdrcob2z4gy6l82zq8.png\" title=\"Massterclass UGC en TikTok e Instagram\" alt=\"Massterclass UGC en TikTok e Instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc6ec7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc6ec7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-847bf5a\" data-id=\"847bf5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3cc7f5 elementor-widget elementor-widget-heading\" data-id=\"f3cc7f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebe1b2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebe1b2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81a5865\" data-id=\"81a5865\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8acf69 elementor-widget elementor-widget-text-editor\" data-id=\"d8acf69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ff9900;\"><strong>Qu\u00e8 \u00e9s l&#8217;UGC?<\/strong><\/span><\/p>\n<p>El <strong data-start=\"188\" data-end=\"220\">User Generated Content (UGC)<\/strong> \u00e9s el contingut creat per usuaris o creadors que mostra experi\u00e8ncies reals amb una marca, ajudant a generar confian\u00e7a i a millorar les conversions.<\/p>\n<p data-section-id=\"1tmt594\" data-start=\"374\" data-end=\"431\"><strong><span style=\"color: #ff9900;\">Quina difer\u00e8ncia hi ha entre l&#8217;UGC i l&#8217;influencer m\u00e0rqueting?<\/span><\/strong><\/p>\n<p>L&#8217;UGC es crea perqu\u00e8 la marca el pugui utilitzar als seus propis canals, mentre que l&#8217;influencer m\u00e0rqueting busca aprofitar l&#8217;audi\u00e8ncia del creador per amplificar el missatge.<\/p>\n<p data-section-id=\"15tplga\" data-start=\"608\" data-end=\"661\"><strong><span style=\"color: #ff9900;\">Per qu\u00e8 funciona tan b\u00e9 a TikTok i Instagram?<\/span><\/strong><\/p>\n<p>Perqu\u00e8 s\u00f3n plataformes que prioritzen el contingut aut\u00e8ntic i proper, fet que acostuma a traduir-se en un major engagement i en millors resultats.<\/p>\n<p data-section-id=\"1oexjol\" data-start=\"800\" data-end=\"840\"><span style=\"color: #ff9900;\"><strong>Com comen\u00e7ar una estrat\u00e8gia d&#8217;UGC?<\/strong><\/span><\/p>\n<p>Defineix els teus objectius, selecciona els creadors adequats, prova continguts de manera org\u00e0nica i reutilitza els que funcionin millor en campanyes de pagament.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d1a944 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d1a944\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf77054\" data-id=\"cf77054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b2eae4 elementor-widget elementor-widget-heading\" data-id=\"9b2eae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16cadd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16cadd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf685ab\" data-id=\"bf685ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe6ff2 elementor-widget elementor-widget-text-editor\" data-id=\"abe6ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bold;\" data-start=\"1020\" data-end=\"1027\">L&#8217;UGC<\/span> s&#8217;ha consolidat com una de les estrat\u00e8gies m\u00e9s eficaces per connectar amb l&#8217;audi\u00e8ncia a <span style=\"font-weight: bold;\" data-start=\"1121\" data-end=\"1131\">TikTok<\/span> i <span style=\"font-weight: bold;\" data-start=\"1134\" data-end=\"1147\">Instagram<\/span>. Apostar per contingut aut\u00e8ntic, creat per usuaris o creadors, permet generar confian\u00e7a, augmentar la visibilitat i millorar els resultats de les campanyes. M\u00e9s que una tend\u00e8ncia, l&#8217;UGC \u00e9s una oportunitat per convertir la comunitat en un dels principals actius de qualsevol marca.  <\/p>\n<div> <\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I si el contingut que millor ven la teva marca no el crea el teu equip de m\u00e0rqueting? Una de les idees principals de la masterclass &#8220;UGC 2026: fes que la teva comunitat cre\u00ef per tu a TikTok i Instagram&#8221;, impartida per Patricia Schilt Morales (Account Manager) i Sergi Rodr\u00edguez (Community Manager) d&#8217;Imagina, en el &#8230; <a title=\"UGC a TikTok i Instagram: com convertir la teva comunitat en el millor actiu de marca\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/ugc-tiktok-instagram-comunitat-marca\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre UGC a TikTok i Instagram: com convertir la teva comunitat en el millor actiu de marca\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":30617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-30632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UGC a TikTok i Instagram Blog - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"I si el contingut que millor ven la teva marca no el crea el teu equip de m\u00e0rqueting? 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