{"id":31016,"date":"2026-07-01T08:49:13","date_gmt":"2026-07-01T06:49:13","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=31016"},"modified":"2026-07-15T20:40:35","modified_gmt":"2026-07-15T18:40:35","slug":"xarxes-socials-b2b","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/","title":{"rendered":"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31016\" class=\"elementor elementor-31016 elementor-27191\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-825c131 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"825c131\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db20ce3\" data-id=\"db20ce3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26b4ee7 elementor-widget elementor-widget-text-editor\" data-id=\"26b4ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex h-svh w-screen flex-col\"><div class=\"relative z-0 flex min-h-0 w-full flex-1\"><div class=\"relative flex min-h-0 w-full flex-1\"><div class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\"><div class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px]\" data-scroll-root=\"\" data-scroll-from-top=\"\"><h3>\u00a0<\/h3><div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\"><div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\" role=\"presentation\"><div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"><div class=\"flex flex-col text-sm\"><div class=\"qMYqUG_convSearchResultHighlightRoot\"><div class=\"\" data-turn-id-container=\"request-WEB:a9de3d72-5f20-4bdd-85ef-0a56ad545c2d-7\" data-is-intersecting=\"true\"><section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a9de3d72-5f20-4bdd-85ef-0a56ad545c2d-7\" data-turn-id-container=\"request-WEB:a9de3d72-5f20-4bdd-85ef-0a56ad545c2d-7\" data-testid=\"conversation-turn-16\" data-scroll-anchor=\"false\" data-turn=\"assistant\"><div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"flex max-w-full flex-col gap-4 grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"bfb6c3f8-42ad-4448-8890-15add099ba80\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\"><div class=\"flex w-full flex-col gap-1 empty:hidden\"><div class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"><p data-start=\"541\" data-end=\"674\">Durante a\u00f1os, muchas empresas B2B pensaron que las redes sociales eran un territorio principalmente B2C. Hoy esa idea ya no funciona.<\/p><p data-start=\"676\" data-end=\"907\">Los decisores tambi\u00e9n est\u00e1n en redes sociales. Investigan proveedores, comparan soluciones, siguen referentes del sector, consumen contenido especializado, asisten a webinars y eval\u00faan marcas mucho antes de hablar con un comercial.<\/p><p data-start=\"909\" data-end=\"1031\">Por eso, una estrategia social media B2B ya no puede limitarse a publicar noticias corporativas o contenido institucional.<\/p><p data-start=\"1033\" data-end=\"1112\">Debe construir autoridad, generar confianza y acompa\u00f1ar el proceso de decisi\u00f3n.<\/p><h3 data-section-id=\"12zgusi\" data-start=\"1114\" data-end=\"1160\"><strong><span style=\"color: #ff9900;\">Qu\u00e9 debe hacer una agencia social media B2B<\/span><\/strong><\/h3><p data-start=\"1162\" data-end=\"1334\">Una <span style=\"color: #ff9900;\"><strong data-start=\"1166\" data-end=\"1194\">agencia social media B2B<\/strong> <\/span>debe ayudar a las empresas a transformar conocimiento t\u00e9cnico y experiencia profesional en contenido \u00fatil, relevante y orientado a negocio.<\/p><p data-start=\"1336\" data-end=\"1379\">El objetivo no es solo generar visibilidad.<\/p><p data-start=\"1381\" data-end=\"1396\">El objetivo es:<\/p><ul data-start=\"1398\" data-end=\"1598\"><li data-section-id=\"1dokbrd\" data-start=\"1398\" data-end=\"1423\">Construir credibilidad.<\/li><li data-section-id=\"1ev3eft\" data-start=\"1424\" data-end=\"1463\">Posicionar a la marca como referente.<\/li><li data-section-id=\"5hbs5z\" data-start=\"1464\" data-end=\"1484\">Generar confianza.<\/li><li data-section-id=\"1d32jdo\" data-start=\"1485\" data-end=\"1505\">Educar al mercado.<\/li><li data-section-id=\"nldqh2\" data-start=\"1506\" data-end=\"1538\">Explicar soluciones complejas.<\/li><li data-section-id=\"fy7d57\" data-start=\"1539\" data-end=\"1567\">Captar leads cualificados.<\/li><li data-section-id=\"1lnakzj\" data-start=\"1568\" data-end=\"1598\">Acompa\u00f1ar el ciclo de venta.<\/li><\/ul><p data-start=\"1600\" data-end=\"1700\">En sectores B2B, las redes sociales forman parte del proceso comercial mucho antes de la conversi\u00f3n.<\/p><h3 data-section-id=\"7hnwug\" data-start=\"1702\" data-end=\"1761\"><strong><span style=\"color: #ff9900;\">Por qu\u00e9 las redes sociales son clave en el marketing B2B<\/span><\/strong><\/h3><p data-start=\"1763\" data-end=\"1800\">El proceso de compra B2B ha cambiado.<\/p><p data-start=\"1802\" data-end=\"2004\">Hoy los decisores investigan por su cuenta antes de contactar con una empresa. Analizan contenido, revisan reputaci\u00f3n, buscan casos de \u00e9xito y consumen informaci\u00f3n en redes sociales y canales digitales.<\/p><p data-start=\"2006\" data-end=\"2061\">Por eso, una estrategia social media B2B debe trabajar:<\/p><ul data-start=\"2063\" data-end=\"2215\"><li data-section-id=\"14cxeln\" data-start=\"2063\" data-end=\"2085\">Autoridad sectorial.<\/li><li data-section-id=\"d3wuke\" data-start=\"2086\" data-end=\"2108\">Notoriedad de marca.<\/li><li data-section-id=\"zl7v2t\" data-start=\"2109\" data-end=\"2132\">Educaci\u00f3n de mercado.<\/li><li data-section-id=\"1tn9mjw\" data-start=\"2133\" data-end=\"2157\">Comunidad profesional.<\/li><li data-section-id=\"18ti490\" data-start=\"2158\" data-end=\"2187\">Captaci\u00f3n de oportunidades.<\/li><li data-section-id=\"33sbr5\" data-start=\"2188\" data-end=\"2215\">Fidelizaci\u00f3n y confianza.<\/li><\/ul><p data-start=\"2217\" data-end=\"2341\">Las empresas que generan contenido \u00fatil y constante consiguen posicionarse antes incluso de entrar en una reuni\u00f3n comercial.<\/p><h3 data-section-id=\"mcdp8k\" data-start=\"2343\" data-end=\"2403\"><strong><span style=\"color: #ff9900;\">Qu\u00e9 diferencia una estrategia social media B2B de una B2C<\/span><\/strong><\/h3><p data-start=\"2405\" data-end=\"2477\">El contenido B2B no compite solo por atenci\u00f3n. Compite por credibilidad.<\/p><p data-start=\"2479\" data-end=\"2526\">Por eso, necesita un equilibrio complejo entre:<\/p><ul data-start=\"2528\" data-end=\"2628\"><li data-section-id=\"13oei2a\" data-start=\"2528\" data-end=\"2539\">Claridad.<\/li><li data-section-id=\"6u32g7\" data-start=\"2540\" data-end=\"2548\">Rigor.<\/li><li data-section-id=\"13b9v3e\" data-start=\"2549\" data-end=\"2560\">Utilidad.<\/li><li data-section-id=\"mm22ea\" data-start=\"2561\" data-end=\"2583\">Capacidad educativa.<\/li><li data-section-id=\"196jqqe\" data-start=\"2584\" data-end=\"2603\">Narrativa visual.<\/li><li data-section-id=\"1u6a5p0\" data-start=\"2604\" data-end=\"2628\">Objetivos comerciales.<\/li><\/ul><p data-start=\"2630\" data-end=\"2710\">No basta con ser t\u00e9cnico. Hay que convertir conocimiento en contenido relevante.<\/p><p data-start=\"2712\" data-end=\"2818\">Hay que explicar sin simplificar demasiado. Y hay que vender sin parecer que \u00fanicamente se est\u00e1 vendiendo.<\/p><h3 data-section-id=\"1ybl7vm\" data-start=\"2820\" data-end=\"2869\">\u00a0<\/h3><h3 data-section-id=\"1ybl7vm\" data-start=\"2820\" data-end=\"2869\"><strong><span style=\"color: #ff9900;\">C\u00f3mo trabajamos el social media B2B en Imagina<\/span><\/strong><\/h3><p data-start=\"2871\" data-end=\"3002\">En Imagina trabajamos estrategias B2B adaptadas a sectores profesionales, industriales, tecnol\u00f3gicos, inmobiliarios y de servicios.<\/p><p data-start=\"3004\" data-end=\"3028\">Nuestro enfoque combina:<\/p><ul data-start=\"3030\" data-end=\"3225\"><li data-section-id=\"4dcthg\" data-start=\"3030\" data-end=\"3057\">Estrategia de contenidos.<\/li><li data-section-id=\"12xkue7\" data-start=\"3058\" data-end=\"3087\">Branding y posicionamiento.<\/li><li data-section-id=\"1c7s50e\" data-start=\"3088\" data-end=\"3101\">Paid media.<\/li><li data-section-id=\"1pt8egb\" data-start=\"3102\" data-end=\"3115\">Social ads.<\/li><li data-section-id=\"6p0460\" data-start=\"3116\" data-end=\"3137\">Eventos y webinars.<\/li><li data-section-id=\"16dezmx\" data-start=\"3138\" data-end=\"3155\">Casos de \u00e9xito.<\/li><li data-section-id=\"ijsgns\" data-start=\"3156\" data-end=\"3178\">Formatos educativos.<\/li><li data-section-id=\"stq7md\" data-start=\"3179\" data-end=\"3201\">Generaci\u00f3n de leads.<\/li><li data-section-id=\"dy58hf\" data-start=\"3202\" data-end=\"3225\">Reporting y an\u00e1lisis.<\/li><\/ul><p data-start=\"3227\" data-end=\"3315\">El objetivo es transformar las redes sociales en una herramienta de autoridad y negocio.<\/p><h4 data-section-id=\"1vm49m0\" data-start=\"3317\" data-end=\"3352\"><strong><span style=\"color: #ff9900;\">Casos reales de social media B2B<\/span><\/strong><\/h4><h5 data-section-id=\"1d5uscw\" data-start=\"3354\" data-end=\"3414\"><span style=\"color: #ff9900;\">Fotocasa Pro: comunidad profesional y generaci\u00f3n de leads<\/span><\/h5><p data-start=\"3416\" data-end=\"3567\">Con <a href=\"https:\/\/imaginadigital.com\/proyecto\/fotocasapro-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fotocasa Pro<\/span><\/span><\/a>, Imagina ayud\u00f3 a crear la primera cuenta social B2B inmobiliaria por y para agencias inmobiliarias en Espa\u00f1a.<\/p><p data-start=\"3569\" data-end=\"3591\">La estrategia incluy\u00f3:<\/p><ul data-start=\"3593\" data-end=\"3793\"><li data-section-id=\"o45a48\" data-start=\"3593\" data-end=\"3639\">Creaci\u00f3n de perfiles en Instagram y YouTube.<\/li><li data-section-id=\"p57wsp\" data-start=\"3640\" data-end=\"3685\">Reorganizaci\u00f3n estrat\u00e9gica de Facebook y X.<\/li><li data-section-id=\"1235b04\" data-start=\"3686\" data-end=\"3705\">Social listening.<\/li><li data-section-id=\"16r316k\" data-start=\"3706\" data-end=\"3729\">Cobertura de eventos.<\/li><li data-section-id=\"w40dh2\" data-start=\"3730\" data-end=\"3758\">Estrategias de social ads.<\/li><li data-section-id=\"38eu9b\" data-start=\"3759\" data-end=\"3793\">Captaci\u00f3n de leads cualificados.<\/li><\/ul><p data-start=\"3795\" data-end=\"3817\">El proyecto consigui\u00f3:<\/p><ul data-start=\"3819\" data-end=\"3962\"><li data-section-id=\"yxp8x\" data-start=\"3819\" data-end=\"3852\">Duplicar asistentes a webinars.<\/li><li data-section-id=\"1w30jvy\" data-start=\"3853\" data-end=\"3896\">Incrementar la base de datos de clientes.<\/li><li data-section-id=\"12igqto\" data-start=\"3897\" data-end=\"3962\">Reforzar el posicionamiento de marca en el sector inmobiliario.<\/li><\/ul><p data-start=\"3964\" data-end=\"4035\">La clave estuvo en generar contenido realmente \u00fatil para profesionales.<\/p><h5 data-section-id=\"masmu6\" data-start=\"4037\" data-end=\"4100\"><span style=\"color: #ff9900;\">Adopt Parfums: posicionamiento y contenido orientado a marca<\/span><\/h5><p data-start=\"4102\" data-end=\"4260\">Con <a href=\"https:\/\/www.adopt.com\/es\/perfume.html?tracking_existant_campaign=23444681248&amp;et_keyword=adopt&amp;et_campaign=23444681248&amp;et_device=c&amp;et_matchtype=p&amp;gad_source=1&amp;gad_campaignid=23444681248&amp;gbraid=0AAAAApbUYsbHvLYmiMc_AtL4DiIh3qnDd&amp;gclid=Cj0KCQjw_b_QBhCSARIsAP6hR4epOqNPQvQt0BfQc4UphxMXdUdkwkYmBI6J5e6Tj1rWfda-viC1NXcaAkvQEALw_wcB\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Adopt Parfums<\/span><\/span><\/a>, Imagina trabaj\u00f3 una estrategia de redes sociales centrada en contenido visual, aspiracional y orientado a producto.<\/p><p data-start=\"4262\" data-end=\"4289\">La estrategia se enfoc\u00f3 en:<\/p><ul data-start=\"4291\" data-end=\"4498\"><li data-section-id=\"1eio7x2\" data-start=\"4291\" data-end=\"4336\">Construir una presencia coherente en redes.<\/li><li data-section-id=\"1qbf734\" data-start=\"4337\" data-end=\"4362\">Potenciar lanzamientos.<\/li><li data-section-id=\"1szbj64\" data-start=\"4363\" data-end=\"4402\">Reforzar el posicionamiento de marca.<\/li><li data-section-id=\"1kif30o\" data-start=\"4403\" data-end=\"4454\">Crear contenido alineado con lifestyle y belleza.<\/li><li data-section-id=\"19jncxm\" data-start=\"4455\" data-end=\"4498\">Mantener consistencia visual y narrativa.<\/li><\/ul><p data-start=\"4500\" data-end=\"4641\">Aunque el enfoque era m\u00e1s aspiracional, el trabajo estrat\u00e9gico de contenidos tambi\u00e9n ayud\u00f3 a reforzar notoriedad y conexi\u00f3n con la audiencia.<\/p><h5 data-section-id=\"1bukvx9\" data-start=\"4643\" data-end=\"4693\"><span style=\"color: #ff9900;\">MyChef: explicar innovaci\u00f3n y producto complejo<\/span><\/h5><p data-start=\"4695\" data-end=\"4867\">Con <a href=\"https:\/\/imaginadigital.com\/proyecto\/my-chef\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">MyChef<\/span><\/span><\/a>, las redes sociales permitieron trasladar innovaci\u00f3n t\u00e9cnica y soluciones profesionales a formatos m\u00e1s comprensibles y atractivos.<\/p><p data-start=\"4869\" data-end=\"4926\">En sectores especializados, el contenido debe equilibrar:<\/p><ul data-start=\"4928\" data-end=\"5038\"><li data-section-id=\"884m3e\" data-start=\"4928\" data-end=\"4950\">Informaci\u00f3n t\u00e9cnica.<\/li><li data-section-id=\"1q2edty\" data-start=\"4951\" data-end=\"4969\">Claridad visual.<\/li><li data-section-id=\"1eqka5u\" data-start=\"4970\" data-end=\"4988\">Valor educativo.<\/li><li data-section-id=\"1r2f720\" data-start=\"4989\" data-end=\"5011\">Aplicaci\u00f3n pr\u00e1ctica.<\/li><li data-section-id=\"7phixo\" data-start=\"5012\" data-end=\"5038\">Posicionamiento experto.<\/li><\/ul><h5 data-section-id=\"1l3fqox\" data-start=\"5040\" data-end=\"5101\"><span style=\"color: #ff9900;\">Grupo Calaf: contenido profesional con enfoque estrat\u00e9gico<\/span><\/h5><p data-start=\"5103\" data-end=\"5284\">Con <a href=\"https:\/\/imaginadigital.com\/proyecto\/grupo-calaf\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Grupo Calaf<\/span><\/span><\/a>, la estrategia social se centr\u00f3 en reforzar posicionamiento corporativo y comunicar proyectos desde una perspectiva profesional y de marca.<\/p><p data-start=\"5286\" data-end=\"5307\">El contenido ayud\u00f3 a:<\/p><ul data-start=\"5309\" data-end=\"5455\"><li data-section-id=\"nnd6ib\" data-start=\"5309\" data-end=\"5340\">Generar notoriedad sectorial.<\/li><li data-section-id=\"156o378\" data-start=\"5341\" data-end=\"5379\">Visibilizar experiencia y proyectos.<\/li><li data-section-id=\"1u2dbp\" data-start=\"5380\" data-end=\"5411\">Construir reputaci\u00f3n digital.<\/li><li data-section-id=\"18424v9\" data-start=\"5412\" data-end=\"5455\">Reforzar percepci\u00f3n de empresa referente.<\/li><\/ul><h5 data-section-id=\"17z1i89\" data-start=\"5457\" data-end=\"5517\"><span style=\"color: #ff9900;\">Master Builders Solutions: autoridad en sectores t\u00e9cnicos<\/span><\/h5><p data-start=\"5519\" data-end=\"5702\">Con <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Master Builders Solutions<\/span><\/span>, la comunicaci\u00f3n digital se orient\u00f3 a transmitir conocimiento t\u00e9cnico y posicionamiento experto dentro de un entorno altamente especializado.<\/p><p data-start=\"5704\" data-end=\"5775\">En sectores industriales y t\u00e9cnicos, las redes sociales deben ayudar a:<\/p><ul data-start=\"5777\" data-end=\"5874\"><li data-section-id=\"xjm7yq\" data-start=\"5777\" data-end=\"5800\">Traducir complejidad.<\/li><li data-section-id=\"1d32jdo\" data-start=\"5801\" data-end=\"5821\">Educar al mercado.<\/li><li data-section-id=\"5hbs5z\" data-start=\"5822\" data-end=\"5842\">Generar confianza.<\/li><li data-section-id=\"jrn9wi\" data-start=\"5843\" data-end=\"5874\">Mostrar experiencia aplicada.<\/li><\/ul><h4 data-section-id=\"1xi24z4\" data-start=\"5876\" data-end=\"5927\"><strong><span style=\"color: #ff9900;\">Qu\u00e9 debe incluir una estrategia social media B2B<\/span><\/strong><\/h4><p data-start=\"5929\" data-end=\"5969\">Una estrategia B2B eficaz debe combinar:<\/p><ol><li data-section-id=\"12aypw8\" data-start=\"5971\" data-end=\"5992\"><span style=\"color: #ff9900;\">Contenido experto &#8211; <\/span>Contenido educativo, \u00fatil y orientado a resolver dudas reales del sector.<\/li><li data-section-id=\"1cji0da\" data-start=\"6069\" data-end=\"6083\"><span style=\"color: #ff9900;\">Paid media &#8211; <\/span>Campa\u00f1as dirigidas a audiencias profesionales y decisores.<\/li><li data-section-id=\"1cji0da\" data-start=\"6069\" data-end=\"6083\"><span style=\"color: #ff9900;\">Casos de \u00e9xito &#8211; <\/span>Prueba social y demostraci\u00f3n de experiencia.<\/li><li data-section-id=\"1cji0da\" data-start=\"6069\" data-end=\"6083\"><span style=\"color: #ff9900;\">Webinars y eventos &#8211; <\/span>Formatos clave para captaci\u00f3n y autoridad.<\/li><li data-section-id=\"1cji0da\" data-start=\"6069\" data-end=\"6083\"><span style=\"color: #ff9900;\">Social listening &#8211; <\/span>An\u00e1lisis de conversaciones y necesidades del sector.<\/li><li data-section-id=\"1cji0da\" data-start=\"6069\" data-end=\"6083\"><span style=\"color: #ff9900;\">Reporting y optimizaci\u00f3n &#8211; <\/span>Seguimiento de m\u00e9tricas orientadas a negocio.<\/li><\/ol><h4 data-section-id=\"13dxrhl\" data-start=\"6432\" data-end=\"6475\"><strong><span style=\"color: #ff9900;\">M\u00e9tricas importantes en social media B2B<\/span><\/strong><\/h4><p data-start=\"6477\" data-end=\"6532\">M\u00e1s all\u00e1 del alcance, una estrategia B2B debe analizar:<\/p><ul data-start=\"6534\" data-end=\"6762\"><li data-section-id=\"1jlb4yj\" data-start=\"6534\" data-end=\"6552\">Leads generados.<\/li><li data-section-id=\"awhnk8\" data-start=\"6553\" data-end=\"6568\">Conversiones.<\/li><li data-section-id=\"g59nm1\" data-start=\"6569\" data-end=\"6586\">Coste por lead.<\/li><li data-section-id=\"1l8v6of\" data-start=\"6587\" data-end=\"6612\">Engagement cualificado.<\/li><li data-section-id=\"1d8pqvn\" data-start=\"6613\" data-end=\"6647\">Asistencia a eventos o webinars.<\/li><li data-section-id=\"tco2lm\" data-start=\"6648\" data-end=\"6674\">Tr\u00e1fico web profesional.<\/li><li data-section-id=\"4vmdx8\" data-start=\"6675\" data-end=\"6699\">Tiempo de interacci\u00f3n.<\/li><li data-section-id=\"24ftbb\" data-start=\"6700\" data-end=\"6737\">Crecimiento de comunidad sectorial.<\/li><li data-section-id=\"1hyuqoe\" data-start=\"6738\" data-end=\"6762\">Descargas o registros.<\/li><\/ul><p data-start=\"6764\" data-end=\"6828\">En B2B, la calidad de la audiencia importa m\u00e1s que la viralidad.<\/p><h4 data-section-id=\"p5zh0n\" data-start=\"6846\" data-end=\"6894\"><span style=\"color: #ff9900;\"><strong>\u00bfCu\u00e1l es una buena agencia social media B2B?<\/strong><\/span><\/h4><p data-start=\"6896\" data-end=\"7231\">Una buena agencia social media B2B debe ayudar a las empresas a generar autoridad, notoriedad y leads mediante contenido profesional, estrategia digital y campa\u00f1as orientadas a negocio. Imagina desarrolla estrategias B2B que combinan contenido experto, social ads, eventos, community building y generaci\u00f3n de oportunidades comerciales.<\/p><h2 data-section-id=\"1hryhf7\" data-start=\"7233\" data-end=\"7239\">\u00a0<\/h2><h3 data-section-id=\"1hryhf7\" data-start=\"7233\" data-end=\"7239\"><span style=\"color: #ff9900;\"><strong>FAQ<\/strong><\/span><\/h3><h5 data-section-id=\"71mur9\" data-start=\"7241\" data-end=\"7284\"><span style=\"color: #ff9900;\">\u00bfQu\u00e9 hace una agencia social media B2B?<\/span><\/h5><p data-start=\"7286\" data-end=\"7458\">Una agencia social media B2B desarrolla estrategias de redes sociales orientadas a generar autoridad, confianza y leads cualificados para empresas y sectores profesionales.<\/p><h5 data-section-id=\"v5le17\" data-start=\"7460\" data-end=\"7515\"><span style=\"color: #ff9900;\">\u00bfPor qu\u00e9 las redes sociales son importantes en B2B?<\/span><\/h5><p data-start=\"7517\" data-end=\"7684\">Porque los decisores investigan y eval\u00faan marcas antes de contactar comercialmente. Las redes sociales ayudan a posicionar la empresa y acompa\u00f1ar el proceso de compra.<\/p><h5 data-section-id=\"189qp5x\" data-start=\"7686\" data-end=\"7734\"><span style=\"color: #ff9900;\">\u00bfQu\u00e9 contenido funciona en social media B2B?<\/span><\/h5><p data-start=\"7736\" data-end=\"7905\">Funcionan los contenidos educativos, casos de \u00e9xito, an\u00e1lisis sectoriales, webinars, formatos explicativos y contenido que aporta valor real a profesionales y decisores.<\/p><h5 data-section-id=\"1h2l0bk\" data-start=\"7907\" data-end=\"7976\"><span style=\"color: #ff9900;\">\u00bfQu\u00e9 m\u00e9tricas son importantes en una estrategia social media B2B?<\/span><\/h5><p data-start=\"7978\" data-end=\"8117\">Leads generados, tr\u00e1fico cualificado, engagement profesional, registros, conversiones, coste por lead y crecimiento de comunidad sectorial.<\/p><h2 data-section-id=\"8dqre\" data-start=\"8119\" data-end=\"8132\">\u00a0<\/h2><h3 data-section-id=\"8dqre\" data-start=\"8119\" data-end=\"8132\"><span style=\"color: #ff9900;\"><strong>Conclusi\u00f3n<\/strong><\/span><\/h3><p data-start=\"8134\" data-end=\"8289\">El B2B no necesita redes sociales m\u00e1s aburridas. Necesita estrategias m\u00e1s \u00fatiles, m\u00e1s claras y m\u00e1s conectadas con las necesidades reales de sus audiencias.<\/p><p data-start=\"8291\" data-end=\"8432\">Las marcas que consiguen convertir conocimiento en contenido relevante construyen autoridad antes incluso de entrar en una reuni\u00f3n comercial.<\/p><p data-start=\"8434\" data-end=\"8547\" data-is-last-node=\"\" data-is-only-node=\"\">En Imagina trabajamos el social media B2B como una herramienta para generar notoriedad, confianza y negocio real.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div><\/div><\/div><\/div><p>\u00a0<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Durant anys, moltes empreses B2B van pensar que les xarxes socials eren un territori principalment B2C. Avui aquesta idea ja no funciona. Els decisors tamb\u00e9 s\u00f3n a les xarxes socials. Investiguen prove\u00efdors, comparen solucions, segueixen referents del sector, consumeixen contingut especialitzat, assisteixen a webinars i avaluen marques molt abans de parlar amb un comercial. Per &#8230; <a title=\"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":29780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[254,327,287,294,248,303,238],"class_list":["post-31016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-agencia-de-marketing-digital-ca","tag-casos-de-exito-ca","tag-comunicacion-digital-ca","tag-estrategia-de-contenidos-ca","tag-marqueting-a-les-xarxes-socials","tag-posicionamiento-de-marca-ca","tag-social-media-b2b-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Xarxes socials B2B: notorietat, comunitat i leads | IMAGINA<\/title>\n<meta name=\"description\" content=\"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d&#039;Imagina.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads\" \/>\n<meta property=\"og:description\" content=\"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d&#039;Imagina.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-01T06:49:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T18:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads\",\"datePublished\":\"2026-07-01T06:49:13+00:00\",\"dateModified\":\"2026-07-15T18:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/\"},\"wordCount\":965,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg\",\"keywords\":[\"ag\u00e8ncia de marketing digital\",\"Casos de \u00c9xito\",\"comunicaci\u00f3n digital\",\"estrategia de contenidos\",\"m\u00e0rqueting a les xarxes socials\",\"posicionamiento de marca\",\"Social Media B2B\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/\",\"name\":\"Xarxes socials B2B: notorietat, comunitat i leads | IMAGINA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg\",\"datePublished\":\"2026-07-01T06:49:13+00:00\",\"dateModified\":\"2026-07-15T18:40:35+00:00\",\"description\":\"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d'Imagina.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Redes sociales B2B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/xarxes-socials-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10072262\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Xarxes socials B2B: notorietat, comunitat i leads | IMAGINA","description":"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d'Imagina.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/","og_locale":"ca_ES","og_type":"article","og_title":"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads","og_description":"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d'Imagina.","og_url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2026-07-01T06:49:13+00:00","article_modified_time":"2026-07-15T18:40:35+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg","type":"image\/jpeg"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads","datePublished":"2026-07-01T06:49:13+00:00","dateModified":"2026-07-15T18:40:35+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/"},"wordCount":965,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg","keywords":["ag\u00e8ncia de marketing digital","Casos de \u00c9xito","comunicaci\u00f3n digital","estrategia de contenidos","m\u00e0rqueting a les xarxes socials","posicionamiento de marca","Social Media B2B"],"articleSection":["Blog"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/","url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/","name":"Xarxes socials B2B: notorietat, comunitat i leads | IMAGINA","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg","datePublished":"2026-07-01T06:49:13+00:00","dateModified":"2026-07-15T18:40:35+00:00","description":"Com convertir el contingut professional en notorietat, comunitat i leads: estrat\u00e8gia de xarxes socials B2B amb casos reals d'Imagina.","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2026\/05\/CORP_Portadas-Blog_Redes-sociales-B2B-scaled.jpg","width":2560,"height":1707,"caption":"Redes sociales B2B"},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/xarxes-socials-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Xarxes socials B2B: com convertir contingut professional en notorietat, comunitat i leads"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10072262\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/31016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=31016"}],"version-history":[{"count":1,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/31016\/revisions"}],"predecessor-version":[{"id":31017,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/31016\/revisions\/31017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/29780"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=31016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=31016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=31016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}