{"id":32107,"date":"2026-05-29T10:01:07","date_gmt":"2026-05-29T08:01:07","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/com-triar-una-agencia-de-xarxes-socials-per-a-una-gran-empresa\/"},"modified":"2026-07-17T16:13:13","modified_gmt":"2026-07-17T14:13:13","slug":"com-triar-una-agencia-de-xarxes-socials-per-a-una-gran-empresa","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/com-triar-una-agencia-de-xarxes-socials-per-a-una-gran-empresa\/","title":{"rendered":"Com triar una ag\u00e8ncia de xarxes socials per a una gran empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32107\" class=\"elementor elementor-32107 elementor-27172\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44ad2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44ad2c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9d537\" data-id=\"1e9d537\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b8f0b8 elementor-widget elementor-widget-text-editor\" data-id=\"9b8f0b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-end=\"811\" data-start=\"457\">Triar una ag\u00e8ncia de xarxes socials per a una gran empresa \u00e9s una decisi\u00f3 estrat\u00e8gica. No es tracta nom\u00e9s d&#8217;externalitzar publicacions o delegar continguts. Es tracta de confiar la pres\u00e8ncia p\u00fablica de la marca a un equip que haur\u00e0 d&#8217;entendre el negoci, coordinar-se amb diferents departaments, protegir la reputaci\u00f3 i generar resultats mesurables.<\/p>\n<p data-end=\"894\" data-start=\"813\">Per aix\u00f2, la pregunta no hauria de ser \u00fanicament \u201cquina ag\u00e8ncia publica millor\u201d, sin\u00f3:<\/p>\n<blockquote data-end=\"969\" data-start=\"896\">\n<p data-end=\"969\" data-start=\"898\">Quina ag\u00e8ncia realment pot entendre la complexitat d&#8217;una gran marca?<\/p>\n<\/blockquote>\n<p data-end=\"1080\" data-start=\"971\">A Imagina treballem les xarxes socials des d&#8217;aquesta perspectiva: estrat\u00e8gia, integraci\u00f3, comunitat i negoci.<\/p>\n<h3 data-end=\"1151\" data-section-id=\"1wynuzb\" data-start=\"1082\"><strong><span style=\"color: #ff9900;\">Qu\u00e8 ha de tenir una ag\u00e8ncia de xarxes socials per a grans empreses<\/span><\/strong><\/h3>\n<p data-end=\"1253\" data-start=\"1153\">Les grans organitzacions tenen necessitats molt diferents de les d&#8217;una pime o marca emergent.<\/p>\n<p data-end=\"1265\" data-start=\"1255\">Gestionen:<\/p>\n<ul data-end=\"1496\" data-start=\"1267\">\n<li data-end=\"1294\" data-section-id=\"mj1bz8\" data-start=\"1267\">M\u00faltiples interlocutors.<\/li>\n<li data-end=\"1329\" data-section-id=\"ims2q5\" data-start=\"1295\">Processos interns daprovaci\u00f3.<\/li>\n<li data-end=\"1358\" data-section-id=\"tchqzu\" data-start=\"1330\">Sensibilitat reputacional.<\/li>\n<li data-end=\"1382\" data-section-id=\"7f99h5\" data-start=\"1359\">Campanyes simult\u00e0nies.<\/li>\n<li data-end=\"1425\" data-section-id=\"1hxo4o9\" data-start=\"1383\">Objectius comercials i institucionals.<\/li>\n<li data-end=\"1461\" data-section-id=\"gwtppu\" data-start=\"1426\">Diferents p\u00fablics i audi\u00e8ncies.<\/li>\n<li data-end=\"1496\" data-section-id=\"r8ybgq\" data-start=\"1462\">Ecosistemes digitals complexos.<\/li>\n<\/ul>\n<p data-end=\"1615\" data-start=\"1498\">L&#8217;ag\u00e8ncia adequada ha de saber treballar dins aquest entorn sense perdre capacitat estrat\u00e8gica ni agilitat operativa.<\/p>\n<h4 data-end=\"1682\" data-section-id=\"1a0p3dn\" data-start=\"1617\"><span style=\"color: #ff9900;\">1. L\u201fag\u00e8ncia ha d\u201fentendre la complexitat d\u201funa gran empresa<\/span><\/h4>\n<p data-end=\"1713\" data-start=\"1684\">La primera pregunta clau \u00e9s:<\/p>\n<h5 data-end=\"1778\" data-section-id=\"15s8bl6\" data-start=\"1715\" style=\"text-align: center;\"><strong><span style=\"color: #ff9900;\">Aquesta ag\u00e8ncia ent\u00e9n com funciona una gran organitzaci\u00f3?<\/span><\/strong><\/h5>\n<p data-end=\"1872\" data-start=\"1780\">No totes les ag\u00e8ncies estan preparades per treballar amb estructures corporatives complexes.<\/p>\n<p data-end=\"1921\" data-start=\"1874\">Una gran empresa necessita una ag\u00e8ncia capa\u00e7 de:<\/p>\n<ul data-end=\"2126\" data-start=\"1923\">\n<li data-end=\"1977\" data-section-id=\"1g790lm\" data-start=\"1923\">Coordinar-se amb m\u00e0rqueting, comunicaci\u00f3 i direcci\u00f3.<\/li>\n<li data-end=\"2013\" data-section-id=\"k2qsp4\" data-start=\"1978\">Gestionar timings i validacions.<\/li>\n<li data-end=\"2045\" data-section-id=\"136pia\" data-start=\"2014\">Mantenir coher\u00e8ncia de marca.<\/li>\n<li data-end=\"2084\" data-section-id=\"n8f5n8\" data-start=\"2046\">Adaptar-se a diferents stakeholders.<\/li>\n<li data-end=\"2126\" data-section-id=\"pxov9x\" data-start=\"2085\">Integrar-se com a partner estrat\u00e8gic.<\/li>\n<\/ul>\n<p data-end=\"2225\" data-start=\"2128\">La gesti\u00f3 de xarxes socials per a grans empreses requereix m\u00e8tode, organitzaci\u00f3 i visi\u00f3 global.<\/p>\n<h4 data-end=\"2289\" data-section-id=\"194ze1o\" data-start=\"2227\"><span style=\"color: #ff9900;\">2. Ha de tenir experi\u00e8ncia demostrable en sectors diferents<\/span><\/h4>\n<p data-end=\"2320\" data-start=\"2291\">La segona pregunta clau \u00e9s:<\/p>\n<h5 style=\"text-align: center;\"><span style=\"color: #ff9900;\"><strong>Heu treballat amb reptes similars al meu?<\/strong><\/span><\/h5>\n<p data-end=\"2409\" data-start=\"2369\">L&#8217;experi\u00e8ncia real marca la difer\u00e8ncia.<\/p>\n<p data-end=\"2452\" data-start=\"2411\">A Imagina hem treballat amb marques de:<\/p>\n<ul data-end=\"2565\" data-start=\"2454\">\n<li data-end=\"2466\" data-section-id=\"12j41of\" data-start=\"2454\">Mobilitat.<\/li>\n<li data-end=\"2477\" data-section-id=\"1iybwhi\" data-start=\"2467\">Esdeveniments.<\/li>\n<li data-end=\"2491\" data-section-id=\"8ziafx\" data-start=\"2478\">Tecnologia.<\/li>\n<li data-end=\"2501\" data-section-id=\"jvgc69\" data-start=\"2492\">Retail.<\/li>\n<li data-end=\"2517\" data-section-id=\"2y5oau\" data-start=\"2502\">Alimentaci\u00f3.<\/li>\n<li data-end=\"2534\" data-section-id=\"16p439v\" data-start=\"2518\">Institucions.<\/li>\n<li data-end=\"2547\" data-section-id=\"1cz3023\" data-start=\"2535\">Serveis.<\/li>\n<li data-end=\"2554\" data-section-id=\"1j40x4k\" data-start=\"2548\">B2B.<\/li>\n<li data-end=\"2565\" data-section-id=\"1kjq4v4\" data-start=\"2555\">Consum.<\/li>\n<\/ul>\n<p data-end=\"2667\" data-start=\"2567\">Cada sector t\u00e9 codis, audi\u00e8ncies i objectius diferents. La capacitat dadaptaci\u00f3 \u00e9s essencial.<\/p>\n<h5 data-end=\"2733\" data-section-id=\"15o4a8r\" data-start=\"2669\"><span style=\"color: #ff9900;\"><strong>Saba: social listening i an\u00e0lisi internacional de reputaci\u00f3<\/strong><\/span><\/h5>\n<p data-end=\"2879\" data-start=\"2735\">Amb <a href=\"https:\/\/www.saba.es\/ca\/particulars?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search%23es-cat-brand-p%23ven&amp;utm_term=saba&amp;utm_id=1709612334&amp;utm_source_platform=Google%20Ads&amp;gad_source=1&amp;gad_campaignid=1709612334&amp;gbraid=0AAAAADOq-d2Fj6CRAXkHjbqvAefbbLWgc&amp;gclid=Cj0KCQjw_b_QBhCSARIsAP6hR4eo6h2SmJVXASeepnHMlpo1fMb-gt6u8sNcUhVZBn1GSxVq3nH83_saAl3gEALw_wcB\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Saba<\/span><\/span><\/a>, el projecte es va centrar en lan\u00e0lisi de percepci\u00f3 de marca mitjan\u00e7ant estrat\u00e8gies de social listening.<\/p>\n<p data-end=\"2903\" data-start=\"2881\">L&#8217;estrat\u00e8gia va incloure:<\/p>\n<ul data-end=\"3138\" data-start=\"2905\">\n<li data-end=\"2950\" data-section-id=\"1gnsl4e\" data-start=\"2905\">Monitoritzaci\u00f3 de converses digitals.<\/li>\n<li data-end=\"2998\" data-section-id=\"q9xn11\" data-start=\"2951\">An\u00e0lisi de fins a 10.000 mencions mensuals.<\/li>\n<li data-end=\"3060\" data-section-id=\"yf9j0\" data-start=\"2999\">Estudi de reputaci\u00f3 a Espanya i mercats internacionals.<\/li>\n<li data-end=\"3138\" data-section-id=\"33qduv\" data-start=\"3061\">Seguiment a pa\u00efsos com Portugal, It\u00e0lia, Xile, Alemanya i Regne Unit.<\/li>\n<\/ul>\n<p data-end=\"3252\" data-start=\"3140\">Aquest tipus de projectes requereix capacitat anal\u00edtica, interpretaci\u00f3 de dades i visi\u00f3 estrat\u00e8gica internacional.<\/p>\n<h4><span style=\"color: #ff9900;\">3. Ha de combinar estrat\u00e8gia, creativitat i dades<\/span><\/h4>\n<p data-end=\"3452\" data-start=\"3307\">Una gran empresa no necessita nom\u00e9s creativitat. Necessita una ag\u00e8ncia capa\u00e7 de connectar estrat\u00e8gia, contingut, paid mitjana i an\u00e0lisi de resultats.<\/p>\n<p data-end=\"3498\" data-section-id=\"13mxvxf\" data-start=\"3454\" style=\"text-align: center;\"><span style=\"color: #ff9900;\">L\u2019estrat\u00e8gia sense execuci\u00f3 no funciona.<\/span><\/p>\n<p data-end=\"3539\" data-section-id=\"8rj1by\" data-start=\"3499\" style=\"text-align: center;\"><span style=\"color: #ff9900;\">L&#8217;execuci\u00f3 sense estrat\u00e8gia tampoc.<\/span><\/p>\n<p data-end=\"3611\" data-start=\"3541\">Per aix\u00f2, una ag\u00e8ncia xarxes socials per a grans empreses ha d&#8217;integrar:<\/p>\n<ul data-end=\"3772\" data-start=\"3613\">\n<li data-end=\"3634\" data-section-id=\"6i4gxf\" data-start=\"3613\">Estrat\u00e8gia digital.<\/li>\n<li data-end=\"3649\" data-section-id=\"1yqw53k\" data-start=\"3635\">Creativitat.<\/li>\n<li data-end=\"3663\" data-section-id=\"1pt8egb\" data-start=\"3650\">Social ads.<\/li>\n<li data-end=\"3676\" data-section-id=\"mvar60\" data-start=\"3664\">Reporting.<\/li>\n<li data-end=\"3696\" data-section-id=\"1235b04\" data-start=\"3677\">Social listening.<\/li>\n<li data-end=\"3720\" data-section-id=\"1xm11z8\" data-start=\"3697\">Gesti\u00f3 de la comunitat.<\/li>\n<li data-end=\"3747\" data-section-id=\"j8cgts\" data-start=\"3721\">Producci\u00f3 de contingut.<\/li>\n<li data-end=\"3772\" data-section-id=\"1bto45l\" data-start=\"3748\">Optimitzaci\u00f3 continua.<\/li>\n<\/ul>\n<h5 data-end=\"3834\" data-section-id=\"ormqdk\" data-start=\"3774\"><strong><span style=\"color: #ff9900;\">Fotocasa Pro: estrat\u00e8gia xarxes socials orientada a negoci<\/span><\/strong><\/h5>\n<p data-end=\"3984\" data-start=\"3836\">Amb <a href=\"https:\/\/profesionales.fotocasa.es\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand&amp;gad_source=1&amp;gad_campaignid=23044091649&amp;gbraid=0AAAAAD7hkfGCyKwSAj6LrLSQm1k4RLz3p&amp;gclid=Cj0KCQjw_b_QBhCSARIsAP6hR4cD5Bw7H5xyfs1cTWBK54q6R0Y_ieNWhdh97Bt6DJLiG4NK2bSAL7YaAlnFEALw_wcB\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fotocasa Pro<\/span><\/span><\/a>, a Imagina desenvolupem una estrat\u00e8gia social enfocada en notorietat i generaci\u00f3 de leads qualificats.<\/p>\n<p data-end=\"4006\" data-start=\"3986\">El projecte va incloure:<\/p>\n<ul data-end=\"4223\" data-start=\"4008\">\n<li data-end=\"4057\" data-section-id=\"1e8s3r8\" data-start=\"4008\">Creaci\u00f3 i reorganitzaci\u00f3 de perfils socials.<\/li>\n<li data-end=\"4085\" data-section-id=\"4dcthg\" data-start=\"4058\">Estrat\u00e8gia de continguts.<\/li>\n<li data-end=\"4105\" data-section-id=\"1235b04\" data-start=\"4086\">Social listening.<\/li>\n<li data-end=\"4129\" data-section-id=\"16r316k\" data-start=\"4106\">Cobertura d\u00b4esdeveniments.<\/li>\n<li data-end=\"4169\" data-section-id=\"bfp4p5\" data-start=\"4130\">Activaci\u00f3 de campanyes de social ads.<\/li>\n<li data-end=\"4223\" data-section-id=\"1mfzpdq\" data-start=\"4170\">Estrat\u00e8gia orientada a brand awareness i captaci\u00f3.<\/li>\n<\/ul>\n<p data-end=\"4351\" data-start=\"4225\">L&#8217;objectiu no era simplement \u201ctenir xarxes\u201d, sin\u00f3 convertir-les en una eina de creixement i posicionament sectorial.<\/p>\n<h3 data-end=\"4427\" data-section-id=\"acfwed\" data-start=\"4353\"><span style=\"color: #ff9900;\">4. Heu de saber gestionar audi\u00e8ncies diferents dins d&#8217;una mateixa marca<\/span><\/h3>\n<p data-end=\"4487\" data-start=\"4429\">Les grans marques no acostumen a adre\u00e7ar-se a un \u00fanic p\u00fablic.<\/p>\n<p data-end=\"4553\" data-start=\"4489\">Una mateixa empresa pot necessitar comunicar simult\u00e0niament amb:<\/p>\n<ul data-end=\"4688\" data-start=\"4555\">\n<li data-end=\"4566\" data-section-id=\"1mexup5\" data-start=\"4555\">Clients.<\/li>\n<li data-end=\"4578\" data-section-id=\"1uhwtp7\" data-start=\"4567\">Partners.<\/li>\n<li data-end=\"4588\" data-section-id=\"uhg8v3\" data-start=\"4579\">Mitjans.<\/li>\n<li data-end=\"4605\" data-section-id=\"16p439v\" data-start=\"4589\">Institucions.<\/li>\n<li data-end=\"4622\" data-section-id=\"b2tyko\" data-start=\"4606\">Professionals.<\/li>\n<li data-end=\"4644\" data-section-id=\"7so02m\" data-start=\"4623\">Audi\u00e8ncies joves.<\/li>\n<li data-end=\"4663\" data-section-id=\"c97qd5\" data-start=\"4645\">Comunitat local.<\/li>\n<li data-end=\"4688\" data-section-id=\"1xq0dka\" data-start=\"4664\">P\u00fablic internacional.<\/li>\n<\/ul>\n<p data-end=\"4771\" data-start=\"4690\">L\u201fag\u00e8ncia ha d\u201fadaptar missatges, formats i to sense perdre coher\u00e8ncia de marca.<\/p>\n<h5 data-end=\"4838\" data-section-id=\"vvl4ek\" data-start=\"4773\"><strong><span style=\"color: #ff9900;\">Port Vell: comunicaci\u00f3 social adaptada a diferents audi\u00e8ncies<\/span><\/strong><\/h5>\n<p data-end=\"5017\" data-start=\"4840\">Amb <a href=\"https:\/\/portvellbcn.cat\/es\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Port Vell<\/span><\/span><\/a>, treballem una estrat\u00e8gia de xarxes socials enfocada a refor\u00e7ar la notorietat digital i connectar amb perfils d&#8217;audi\u00e8ncia diferents.<\/p>\n<p data-end=\"5046\" data-start=\"5019\">L&#8217;estrat\u00e8gia es va centrar en:<\/p>\n<ul data-end=\"5237\" data-start=\"5048\">\n<li data-end=\"5090\" data-section-id=\"ymjtit\" data-start=\"5048\">Adaptaci\u00f3 del contingut segons p\u00fablics.<\/li>\n<li data-end=\"5123\" data-section-id=\"g91syx\" data-start=\"5091\">Refor\u00e7 de comunitat digital.<\/li>\n<li data-end=\"5188\" data-section-id=\"ey1obt\" data-start=\"5124\">Estrat\u00e8gia visual alineada amb el posicionament de lespai.<\/li>\n<li data-end=\"5237\" data-section-id=\"hu4508\" data-start=\"5189\">Contingut orientat a notorietat i engagement.<\/li>\n<\/ul>\n<p data-end=\"5327\" data-start=\"5239\">Gestionar m\u00faltiples audi\u00e8ncies \u00e9s un dels grans reptes del social media corporatiu.<\/p>\n<h3 data-end=\"5389\" data-section-id=\"1sn0vuz\" data-start=\"5329\"><span style=\"color: #ff9900;\">5. Ha d&#8217;adaptar el llenguatge a cada plataforma i comunitat<\/span><\/h3>\n<p data-end=\"5509\" data-start=\"5391\">No es comunica igual a TikTok que a LinkedIn. Tampoc no es parla igual a una audi\u00e8ncia B2B que a consumidors finals.<\/p>\n<p data-end=\"5548\" data-start=\"5511\">Una ag\u00e8ncia estrat\u00e8gica ent\u00e9n que:<\/p>\n<ul data-end=\"5679\" data-start=\"5550\">\n<li data-end=\"5586\" data-section-id=\"184lsxc\" data-start=\"5550\">Cada plataforma t\u00e9 el llenguatge.<\/li>\n<li data-end=\"5631\" data-section-id=\"1npkf19\" data-start=\"5587\">Cada audi\u00e8ncia consumeix contingut diferent.<\/li>\n<li data-end=\"5679\" data-section-id=\"ucd9y0\" data-start=\"5632\">Cada format respon a objectius diferents.<\/li>\n<\/ul>\n<p data-end=\"5742\" data-start=\"5681\">A Imagina hem treballat aquesta adaptaci\u00f3 en projectes com:<\/p>\n<ul data-end=\"5943\" data-start=\"5744\">\n<li data-end=\"5783\" data-section-id=\"1etlrsl\" data-start=\"5744\"><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/carnetjove-tiktok-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Carnet Jove<\/span><\/span><\/a><\/li>\n<li data-end=\"5823\" data-section-id=\"1fetjdh\" data-start=\"5784\"><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/delonghi-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">De&#8217;Longhi<\/span><\/span><\/a><\/li>\n<li data-end=\"5863\" data-section-id=\"16uh11\" data-start=\"5824\"><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/amazfit-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Amazfit<\/span><\/span><\/a><\/li>\n<li data-end=\"5903\" data-section-id=\"btvcid\" data-start=\"5864\"><a href=\"https:\/\/imaginadigital.com\/ca\/projecte\/saba-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Saba<\/span><\/span><\/a><\/li>\n<li data-end=\"5943\" data-section-id=\"u21111\" data-start=\"5904\"><a href=\"https:\/\/imaginadigital.com\/proyecto\/fotocasapro-cat\/\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Fotocasa Pro<\/span><\/span><\/a><\/li>\n<\/ul>\n<p data-end=\"6040\" data-start=\"5945\">Cada projecte exigeix una narrativa diferent, una comunitat diferent i una estrat\u00e8gia espec\u00edfica.<\/p>\n<h3 data-end=\"6104\" data-section-id=\"vsn3ap\" data-start=\"6042\"><strong><span style=\"color: #ff9900;\">Qu\u00e8 diferencia una ag\u00e8ncia partner d&#8217;un simple prove\u00efdor<\/span><\/strong><\/h3>\n<p data-end=\"6159\" data-start=\"6106\">Moltes empreses busquen una ag\u00e8ncia que \u201cporti xarxes\u201d.<\/p>\n<p data-end=\"6282\" data-start=\"6161\">Les grans marques necessiten una cosa diferent: un partner estrat\u00e8gic capa\u00e7 d&#8217;integrar-se al negoci i aportar criteri.<\/p>\n<h5 data-end=\"6308\" data-section-id=\"1b5nkxa\" data-start=\"6284\"><span style=\"color: #ff9900;\">Una ag\u00e8ncia partner:<\/span><\/h5>\n<ul data-end=\"6553\" data-start=\"6310\">\n<li data-end=\"6342\" data-section-id=\"l2l7u0\" data-start=\"6310\">Ent\u00e9n objectius de negoci.<\/li>\n<li data-end=\"6382\" data-section-id=\"w71qrh\" data-start=\"6343\">Participa en decisions estrat\u00e8giques.<\/li>\n<li data-end=\"6415\" data-section-id=\"3fonb4\" data-start=\"6383\">Proposa millores cont\u00ednuament.<\/li>\n<li data-end=\"6446\" data-section-id=\"k3h5ii\" data-start=\"6416\">Aporta an\u00e0lisi i reporting.<\/li>\n<li data-end=\"6481\" data-section-id=\"t7vqxa\" data-start=\"6447\">Anticipa riscos reputacionals.<\/li>\n<li data-end=\"6517\" data-section-id=\"ybrn0b\" data-start=\"6482\">Integra creativitat i resultats.<\/li>\n<li data-end=\"6553\" data-section-id=\"1giabrh\" data-start=\"6518\">Treballa amb visi\u00f3 a llarg termini.<\/li>\n<\/ul>\n<p data-end=\"6642\" data-start=\"6555\">Aquest enfocament \u00e9s el que converteix el social media en una eina real de creixement.<\/p>\n<p data-end=\"6642\" data-start=\"6555\">\u00a0<\/p>\n<h3><span style=\"color: #ff9900;\"><strong>Quina ag\u00e8ncia de xarxes socials hauria de contractar una gran empresa?<\/strong><\/span><\/h3>\n<p data-end=\"7027\" data-start=\"6732\">Una gran empresa ha de contractar una ag\u00e8ncia de xarxes socials amb experi\u00e8ncia en gesti\u00f3 de marques complexes, capacitat estrat\u00e8gica, an\u00e0lisi de dades i adaptaci\u00f3 a m\u00faltiples audi\u00e8ncies. L&#8217;ag\u00e8ncia ideal ha de combinar estrat\u00e8gia, creativitat, reporting, social listening i objectius de negoci.<\/p>\n<h3 data-end=\"7095\" data-section-id=\"v744h9\" data-start=\"7029\"><strong><span style=\"color: #ff9900;\">Com triar una ag\u00e8ncia de xarxes socials per a una gran empresa<\/span><\/strong><\/h3>\n<p data-end=\"7176\" data-start=\"7097\">Abans de contractar una ag\u00e8ncia xarxes socials, una gran empresa hauria d&#8217;analitzar:<\/p>\n<ol data-end=\"7459\" data-start=\"7178\">\n<li data-end=\"7216\" data-section-id=\"g8gffl\" data-start=\"7178\">Experi\u00e8ncia en projectes semblants.<\/li>\n<li data-end=\"7242\" data-section-id=\"ojsbdb\" data-start=\"7217\">Capacitat estrat\u00e8gica.<\/li>\n<li data-end=\"7280\" data-section-id=\"em7z7h\" data-start=\"7243\">Gesti\u00f3 de reputaci\u00f3 i comunitat.<\/li>\n<li data-end=\"7317\" data-section-id=\"1clmdlg\" data-start=\"7281\">Integraci\u00f3 amb equips interns.<\/li>\n<li data-end=\"7356\" data-section-id=\"1izj3g4\" data-start=\"7318\">Reporting i an\u00e0lisi de resultats.<\/li>\n<li data-end=\"7406\" data-section-id=\"wgn4ti\" data-start=\"7357\">Adaptaci\u00f3 a diferents p\u00fablics i plataformes.<\/li>\n<li data-end=\"7459\" data-section-id=\"174sk0q\" data-start=\"7407\">Capacitat de combinar org\u00e0nic, paid i contingut.<\/li>\n<\/ol>\n<h2 data-end=\"7467\" data-section-id=\"1hryhf7\" data-start=\"7461\">\u00a0<\/h2>\n<h3 data-end=\"7467\" data-section-id=\"1hryhf7\" data-start=\"7461\"><strong><span style=\"color: #ff9900;\">FAQ<\/span><\/strong><\/h3>\n<h5 data-end=\"7543\" data-section-id=\"1navbme\" data-start=\"7469\"><span style=\"color: #ff9900;\">Qu\u00e8 ha d&#8217;oferir una ag\u00e8ncia de xarxes socials per a grans empreses?<\/span><\/h5>\n<p data-end=\"7714\" data-start=\"7545\">Ha d&#8217;oferir estrat\u00e8gia, gesti\u00f3 de comunitat, contingut adaptat a cada plataforma, reporting, social listening i capacitat de coordinaci\u00f3 amb diferents departaments.<\/p>\n<h5 data-end=\"7778\" data-section-id=\"1e0rha1\" data-start=\"7716\"><span style=\"color: #ff9900;\">Com triar una ag\u00e8ncia xarxes socials per a una gran marca?<\/span><\/h5>\n<p data-end=\"7936\" data-start=\"7780\">La millor opci\u00f3 \u00e9s una ag\u00e8ncia amb experi\u00e8ncia en projectes complexos, visi\u00f3 estrat\u00e8gica i capacitat de generar resultats mesurables m\u00e9s enll\u00e0 del contingut.<\/p>\n<h5 data-end=\"8020\" data-section-id=\"pc3g8t\" data-start=\"7938\"><span style=\"color: #ff9900;\">Per qu\u00e8 una gran empresa necessita una ag\u00e8ncia estrat\u00e8gica i no nom\u00e9s creativa?<\/span><\/h5>\n<p data-end=\"8181\" data-start=\"8022\">Perqu\u00e8 les xarxes socials impacten directament en reputaci\u00f3, posicionament i negoci. La creativitat \u00e9s important, per\u00f2 sense estrat\u00e8gia perd efectivitat.<\/p>\n<h5 data-end=\"8255\" data-section-id=\"12qem4z\" data-start=\"8183\"><span style=\"color: #ff9900;\">Quina experi\u00e8ncia hauria de tenir una ag\u00e8ncia xarxes socials corporativa?<\/span><\/h5>\n<p data-end=\"8396\" data-start=\"8257\">Experi\u00e8ncia en gesti\u00f3 de marques grans, campanyes multicanal, social listening, community management, social ads i an\u00e0lisi de resultats.<\/p>\n<h2 data-end=\"8411\" data-section-id=\"8dqre\" data-start=\"8398\">\u00a0<\/h2>\n<h3 data-end=\"8411\" data-section-id=\"8dqre\" data-start=\"8398\"><span style=\"color: #ff9900;\"><strong>Conclusi\u00f3<\/strong><\/span><\/h3>\n<p data-end=\"8528\" data-start=\"8413\">Escollir una ag\u00e8ncia de xarxes socials per a una gran empresa no consisteix nom\u00e9s a trobar un prove\u00efdor de contingut.<\/p>\n<p data-end=\"8718\" data-start=\"8530\">Es tracta de trobar un soci capa\u00e7 d&#8217;entendre la complexitat del negoci, protegir la reputaci\u00f3 de marca i convertir les xarxes socials en una eina estrat\u00e8gica de creixement.<\/p>\n<p data-end=\"8914\" data-start=\"8720\">A Imagina fa anys que ajudem grans marques a construir comunitats, refor\u00e7ar posicionament i generar resultats mesurables a trav\u00e9s d&#8217;estrat\u00e8gies xarxes socials adaptades a cada objectiu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Triar una ag\u00e8ncia de xarxes socials per a una gran empresa \u00e9s una decisi\u00f3 estrat\u00e8gica. No es tracta nom\u00e9s d&#8217;externalitzar publicacions o delegar continguts. Es tracta de confiar la pres\u00e8ncia p\u00fablica de la marca a un equip que haur\u00e0 d&#8217;entendre el negoci, coordinar-se amb diferents departaments, protegir la reputaci\u00f3 i generar resultats mesurables. Per aix\u00f2, &#8230; <a title=\"Com triar una ag\u00e8ncia de xarxes socials per a una gran empresa\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/com-triar-una-agencia-de-xarxes-socials-per-a-una-gran-empresa\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Com triar una ag\u00e8ncia de xarxes socials per a una gran empresa\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":28097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Com triar ag\u00e8ncia de xarxes socials per a 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