{"id":32124,"date":"2025-04-24T12:41:32","date_gmt":"2025-04-24T10:41:32","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/el-drac-invisible-que-va-conquerir-sant-jordi\/"},"modified":"2026-07-17T16:15:03","modified_gmt":"2026-07-17T14:15:03","slug":"el-drac-invisible-que-va-conquerir-sant-jordi","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/el-drac-invisible-que-va-conquerir-sant-jordi\/","title":{"rendered":"El drac invisible que va conquerir Sant Jordi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32124\" class=\"elementor elementor-32124 elementor-25373\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77e21ab0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77e21ab0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8eb011\" data-id=\"5f8eb011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2592c6f0 elementor-widget elementor-widget-text-editor\" data-id=\"2592c6f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Aquest Sant Jordi, a <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\">, <a href=\"https:\/\/imaginadigital.com\/blog\/penguin-random-house-e-imagina-redescubren-la-magia-de-regalar-libros-esta-navidad-en-su-nuevo-spot\/\">no vol\u00edem explicar la mateixa hist\u00f2ria de sempre<\/a>. Vol\u00edem divertir, sorprendre i, sobretot, <\/span><b><span data-contrast=\"auto\">connectar<\/span><\/b><span data-contrast=\"auto\">. I ho vam fer mitjan\u00e7ant un protagonista molt especial: un drac. Per\u00f2 no un drac qualsevol&#8230;<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Un drac amb molta imaginaci\u00f3<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">El nostre v\u00eddeo comen\u00e7ava presentant un \u00e9sser m\u00edtic, majestu\u00f3s, amb escates brillants i una enorme il\u00b7lusi\u00f3 per Sant Jordi. Per\u00f2 hi havia un petit gran problema: era <\/span><b><span data-contrast=\"auto\">invisible<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">En un dia ple de <strong>llibres, roses, autors, princeses i cavallers<\/strong>\u2026 ning\u00fa s&#8217;adonava que hi havia <a href=\"https:\/\/www.instagram.com\/p\/DIyk67iNhC5\/\">un drac entre la multitud<\/a>. Perqu\u00e8, enmig de tantes hist\u00f2ries ja explicades, costa veure&#8217;n una de nova.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Per\u00f2 <strong>si alguna cosa t\u00e9 aquest drac, \u00e9s <\/strong><\/span><b><span data-contrast=\"auto\"><strong>imagin<\/strong>aci\u00f3<\/span><\/b><span data-contrast=\"auto\">. On altres veuen obstacles, ell hi veu oportunitats. I com a bon drac creatiu, va decidir fer alguna cosa diferent per deixar de ser invisible.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Abra\u00e7ades\u2026 per punts de llibre<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Amb cartr\u00f3, retoladors, un gran somriure i molta il\u00b7lusi\u00f3, <strong>el drac va crear punts de llibre plens d&#8217;afecte<\/strong>. I aix\u00ed va comen\u00e7ar la seva acci\u00f3: per cada abra\u00e7ada que rebia, regalava un marcap\u00e0gines.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">I llavors va passar una cosa m\u00e0gica. Una persona es va acostar, li va abra\u00e7ar i va rebre un marcap\u00e0gines&#8230; Despr\u00e9s una altra. I una altra m\u00e9s. I amb cada abra\u00e7ada, el drac es feia una mica m\u00e9s <\/span><b><span data-contrast=\"auto\">visible<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La gent somreia, compartia el moment, es deixava sorprendre. <strong>Enmig de tantes hist\u00f2ries, naixia una nova<\/strong>. Una que parlava de connexi\u00f3, emoci\u00f3, proximitat.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">La m\u00e0gia de connectar<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Aquesta campanya ens ha recordat que, en un m\u00f3n ple de soroll i est\u00edmuls constants, <strong>no sempre destaca qui m\u00e9s crida, sin\u00f3 qui<\/strong> <\/span><b><span data-contrast=\"auto\">millor connecta<\/span><\/b><span data-contrast=\"auto\">. I aqu\u00ed \u00e9s on resideix la veritable m\u00e0gia de la creativitat: saber escoltar, emocionar, divertir i tocar el cor de les persones.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A <\/span><b><span data-contrast=\"auto\">IMAGINA<\/span><\/b><span data-contrast=\"auto\">, creiem en el poder de les idees que neixen del cor i arriben al cor. I aquest Sant Jordi, ho vivim intensament, de la m\u00e0 (i les abra\u00e7ades) del nostre estimat drac invisible.<\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"335559738\":240,\"335559739\":240}'>\u00a0<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04ab1b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04ab1b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71c5e8c\" data-id=\"71c5e8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09c9a8f elementor-widget elementor-widget-video\" data-id=\"09c9a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/3zLipJSdm-Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aquest Sant Jordi, a IMAGINA, no vol\u00edem explicar la mateixa hist\u00f2ria de sempre. Vol\u00edem divertir, sorprendre i, sobretot, connectar. I ho vam fer mitjan\u00e7ant un protagonista molt especial: un drac. Per\u00f2 no un drac qualsevol&#8230;\u00a0 Un drac amb molta imaginaci\u00f3\u00a0 El nostre v\u00eddeo comen\u00e7ava presentant un \u00e9sser m\u00edtic, majestu\u00f3s, amb escates brillants i una enorme &#8230; <a title=\"El drac invisible que va conquerir Sant Jordi\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/el-drac-invisible-que-va-conquerir-sant-jordi\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre El drac invisible que va conquerir Sant Jordi\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[710,165,167,719,41,718],"class_list":["post-32124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-agencia-marqueting-digital","tag-barcelona-ca","tag-catalunya-ca","tag-creativitat","tag-imagina","tag-sant-jordi-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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