{"id":32134,"date":"2025-03-31T14:00:45","date_gmt":"2025-03-31T12:00:45","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/lestudi-dimagina-que-revela-limpacte-de-les-xarxes-socials-a-catalunya\/"},"modified":"2025-03-31T14:00:45","modified_gmt":"2025-03-31T12:00:45","slug":"lestudi-dimagina-que-revela-limpacte-de-les-xarxes-socials-a-catalunya","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lestudi-dimagina-que-revela-limpacte-de-les-xarxes-socials-a-catalunya\/","title":{"rendered":"L\u00b4estudi d\u00b4IMAGINA que revela l\u00b4impacte de les xarxes socials a Catalunya"},"content":{"rendered":"<p><span data-contrast=\"auto\">L&#8217;\u00fas de les xarxes socials a Catalunya <a href=\"https:\/\/www.instagram.com\/p\/DG033GZoKix\/?img_index=1\">est\u00e0 al punt m\u00e9s alt<\/a>, i les dades ho confirmen. Segons l&#8217;estudi de <strong>IMAGINA<\/strong>, actualment hi ha <\/span><b><span data-contrast=\"auto\">6,4 milions d&#8217;usuaris connectats<\/span><\/b><span data-contrast=\"auto\">, els que passen una mitjana de <\/span><b><span data-contrast=\"auto\">2,3 hores di\u00e0ries a xarxes socials<\/span><\/b><span data-contrast=\"auto\">. Per\u00f2 el m\u00e9s sorprenent \u00e9s que <\/span><b><span data-contrast=\"auto\">el 84% dels usuaris ja fan compres directament des d&#8217;aquestes plataformes<\/span><\/b><span data-contrast=\"auto\">.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Xarxes socials a Catalunya: Qui domina el panorama?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335551550\":0,\"335551620\":0,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">L&#8217;estudi ha tingut una gran repercussi\u00f3 en mitjans nacionals com <\/span><b><span data-contrast=\"auto\">El Punt Avui, Vilaweb, Naci\u00f3 Digital, 20 Minuts i Via Empresa<\/span><\/b><span data-contrast=\"auto\">, <a href=\"https:\/\/imaginadigital.com\/blog\/el-uso-de-las-redes-sociales-en-catalunya-en-2024-crecimiento-y-nuevas-tendencias\/\">destacant les tend\u00e8ncies clau<\/a> del consum digital a Catalunya. Entre les troballes m\u00e9s importants, trobem que <\/span><b><span data-contrast=\"auto\">Instagram i TikTok lideren l&#8217;\u00fas de xarxes socials<\/span><\/b><span data-contrast=\"auto\">, convertint-se en els principals canals per a marques i creadors de contingut.<\/span><br \/>\n<span data-contrast=\"auto\">A m\u00e9s, el <\/span><b><span data-contrast=\"auto\">Social Shopping<\/span><\/b><span data-contrast=\"auto\"> ha experimentat un creixement notable, amb cada cop m\u00e9s catalans comprant directament des de xarxes socials, cosa que refor\u00e7a el paper clau d&#8217;aquestes plataformes en les decisions de compra.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Per qu\u00e8 aquestes dades s\u00f3n clau per a la teva marca?<\/span><\/b><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"134245418\":true,\"134245529\":true,\"335551550\":0,\"335551620\":0,\"335559738\":281,\"335559739\":281}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">L&#8217;informe d&#8217;IMAGINA deixa clar que el futur del m\u00e0rqueting \u00e9s digital, i les empreses que s\u00e0piguen adaptar-se tindran un avantatge competitiu significatiu:<\/span><br \/>\n<span data-contrast=\"auto\">\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">M\u00e9s usuaris = m\u00e9s oportunitats<\/span><\/b><span data-contrast=\"auto\"> per captar clients i ampliar la teva audi\u00e8ncia.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">M\u00e9s temps en xarxes = m\u00e9s visibilitat<\/span><\/b><span data-contrast=\"auto\"> per a la teva marca i contingut.<br \/>\n\u2714\ufe0f <\/span><b><span data-contrast=\"auto\">Algorismes i influencers = major impacte<\/span><\/b><span data-contrast=\"auto\"> en les decisions de compra.<\/span><\/p>\n<h3 aria-level=\"3\"><b><span data-contrast=\"none\">Descarrega&#8217;t l&#8217;estudi complet!<\/span><\/b><\/h3>\n<p><span data-contrast=\"auto\">Si vols con\u00e8ixer detalladament <\/span><b><span data-contrast=\"auto\">com aprofitar el creixement del Social Shopping, quina \u00e9s la xarxa social preferida dels catalans i com impacta aix\u00f2 en la teva estrat\u00e8gia de m\u00e0rqueting<\/span><\/b><span data-contrast=\"auto\">, no us perdeu l&#8217;estudi complet.<\/span><br \/>\n<span data-contrast=\"auto\">\ud83d\udce9 <\/span><b><span data-contrast=\"auto\">Descarrega&#8217;l ara a la nostra p\u00e0gina principal de la web i porta la teva marca al seg\u00fcent nivell.<\/span><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;\u00fas de les xarxes socials a Catalunya est\u00e0 al punt m\u00e9s alt, i les dades ho confirmen. Segons l&#8217;estudi de IMAGINA, actualment hi ha 6,4 milions d&#8217;usuaris connectats, els que passen una mitjana de 2,3 hores di\u00e0ries a xarxes socials. Per\u00f2 el m\u00e9s sorprenent \u00e9s que el 84% dels usuaris ja fan compres directament des &#8230; <a title=\"L\u00b4estudi d\u00b4IMAGINA que revela l\u00b4impacte de les xarxes socials a Catalunya\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/lestudi-dimagina-que-revela-limpacte-de-les-xarxes-socials-a-catalunya\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre L\u00b4estudi d\u00b4IMAGINA que revela l\u00b4impacte de les xarxes socials a Catalunya\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":25283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[740,739,41,173],"class_list":["post-32134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-catalunya-ca-2","tag-estudi","tag-imagina","tag-redes-sociales-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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