{"id":32150,"date":"2025-02-04T16:11:20","date_gmt":"2025-02-04T15:11:20","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/dani-casanovas-tendencies-de-social-media-que-triomfaran-aquest-2025\/"},"modified":"2025-02-04T16:11:20","modified_gmt":"2025-02-04T15:11:20","slug":"dani-casanovas-tendencies-de-social-media-que-triomfaran-aquest-2025","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/dani-casanovas-tendencies-de-social-media-que-triomfaran-aquest-2025\/","title":{"rendered":"Dani Casanovas | Tend\u00e8ncies de &#8216;Social Media&#8217; que triomfaran aquest 2025"},"content":{"rendered":"<p>El\u00a02025\u00a0promet ser un <a href=\"https:\/\/imaginadigital.com\/blog\/estrategias-digitales-y-como-sacar-provecho-de-las-9-tendencias\/\">any de consolidaci\u00f3<\/a> i evoluci\u00f3 per a les\u00a0<strong>xarxes<\/strong> <strong>socials<\/strong>, on les l\u00ednies mestres seran la creativitat i l&#8217;autenticitat. Les marques que s&#8217;anticipin i s&#8217;adaptin a aquestes tend\u00e8ncies seran les que tu seguir\u00e0s com a usuari o usu\u00e0ria i, per tant, les que crearan <em>brand lovers<\/em>. A continuaci\u00f3, Dani Casanovas (CEO a IMAGINA), ens explica en un <a href=\"https:\/\/www.viaempresa.cat\/opinio\/lexpert\/tendencies-social-media-2025_2208206_102.html\">article per a VIA Empresa<\/a>, les vuit macrotend\u00e8ncies que marcaran el rumb de la comunicaci\u00f3 digital en els propers mesos.<\/p>\n<p><strong>1. Un v\u00eddeo val m\u00e9s que mil imatges<\/strong><\/p>\n<p>Si una imatge val m\u00e9s que mil paraules, un v\u00eddeo curt val m\u00e9s que mil imatges. Aquests v\u00eddeos cada vegada seran m\u00e9s curts (m\u00e0xim 15 segons), i els\u00a0entring\u00a0frames, \u00e9s a dir, <strong>els primers tres\u00a0segons seran claus per enganxar l&#8217;usuari<\/strong>. A l&#8217;era de\u00a0scrolling\u00a0les marques que primer captin l&#8217;atenci\u00f3 guanyen. El contingut en v\u00eddeos curts continuar\u00e0 sent el preferit dels usuaris tant a\u00a0TikTok,\u00a0Instagram\u00a0Reels\u00a0i\u00a0YouTube\u00a0Shorts. Als 3 canals tindrem alts nivells d&#8217;engagement en pocs segons.<\/p>\n<p><strong>2. La batalla per l&#8217;engagement<\/strong><\/p>\n<p>El 2025, els algorismes de plataformes com Instagram i\u00a0TikTok\u00a0premiaran el contingut que aporti un veritable valor que tingui r\u00e0tios destacades d&#8217;engagement\u00a0per cada pe\u00e7a. Els m&#8217;agrada i els comentaris s\u00f3n nom\u00e9s una eina per aconseguir visualitzacions i amplificar l&#8217;impacte. Aix\u00f2 obre la porta perqu\u00e8 creadors i marques petites i especialitzades puguin competir amb els grans, sempre que <strong>connectin amb els seus\u00a0<em>brand\u00a0lovers<\/em>\u00a0des de l&#8217;autenticitat<\/strong>.<\/p>\n<p><strong>3. Intel\u00b7lig\u00e8ncia artificial: l&#8217;aliat definitiu<\/strong><\/p>\n<p>La IA generativa es consolidar\u00e0 com un aliat estrat\u00e8gic al m\u00f3n xarxes socials. En diferents nivells; ara que ja est\u00e0 plenament integrat ChatGPT i la IA generativa de text; veurem el salt definitiu en la producci\u00f3 d&#8217;imatges generades per la IA, fins al punt actual en qu\u00e8 <strong>2025 l&#8217;ull hum\u00e0 ja no podr\u00e0 distingir al 100% les imatges generades per la IA o pels humans<\/strong> directament. Encara falta recorregut al camp del v\u00eddeo, per\u00f2 recordem que la tecnologia que suporta la IA millora exponencialment cada sis mesos.<\/p>\n<p><strong>4.\u00a0Social\u00a0Commerce: compres sense friccions<\/strong><\/p>\n<p>El &#8220;clic&#8221; de compra estar\u00e0 a nom\u00e9s un\u00a0scroll\u00a0de dist\u00e0ncia. Plataformes com\u00a0TikTok\u00a0i\u00a0Pinterest\u00a0integraran eines (atents a\u00a0Tiktok\u00a0Shop)\u00a0que permetran fer compres directament des del feed, simplificant el proc\u00e9s i millorant l\u2019experi\u00e8ncia de l\u2019usuari. Una <strong>compra real en dos clics: un per posar-lo a la cistella i un per pagar<\/strong> (Apple\u00a0Pay\u00a0i Google\u00a0Pay). Per a les marques, aix\u00f2 significar\u00e0 la possibilitat de convertir la inspiraci\u00f3 en crida a lacci\u00f3 en temps real.<\/p>\n<p><strong>5. Sostenibilitat i activisme vs.\u00a0socialwashing<\/strong><\/p>\n<p>La sostenibilitat ser\u00e0 un eix transversal a la comunicaci\u00f3 digital. Ja no n&#8217;hi ha prou a posar els colors del\u00a0Pride\u00a0un cop l&#8217;any al Instagram. Cal que les empreses estiguem compromeses tot l&#8217;any a la igualtat de g\u00e8nere, la inclusi\u00f3 de tots els col\u00b7lectius i la transpar\u00e8ncia.\u00a0Les marques hauran de ser <strong>transparents, coherents, i de vegades, una mica m\u00e9s activistes<\/strong>, en els seus esfor\u00e7os ambientals, integrant la sostenibilitat de manera cre\u00efble a les seves estrat\u00e8gies.<\/p>\n<p><strong>6. Social SEO ia TikTok: Google perd el monopoli<\/strong><\/p>\n<p>TikTok i YouTube es posicionaran com els nous motors de cerca per a les generacions m\u00e9s joves. Les marques hauran d&#8217;optimitzar-ne el contingut per a aquestes plataformes, incloent-hi <strong>paraules clau estrat\u00e8giques i adaptant el format a les caracter\u00edstiques de cada xarxa<\/strong>. Responsable de m\u00e0rqueting: Hem analitzat les tend\u00e8ncies de TikTok del p\u00fablic objectiu abans de fer lestrat\u00e8gia 2025?<\/p>\n<p><strong>7. La microsegmentaci\u00f3 i l&#8217;impacte segmentat<\/strong><\/p>\n<p>En lloc de buscar la viralitat massiva a trav\u00e9s de grans anuncis i\u00a0budgets, les marques enfocaran els seus esfor\u00e7os a aconseguir la viralitat de n\u00ednxol: continguts dissenyats per impactar en comunitats espec\u00edfiques. Aquest enfocament permetr\u00e0 <strong>maximitzar l&#8217;impacte en audi\u00e8ncies clau i altament compromeses<\/strong>.<\/p>\n<p><strong>8. Contingut generat per usuaris, i tamb\u00e9 pels CEO<\/strong><\/p>\n<p>El contingut generat per usuaris (User Generated Content) ja \u00e9s una de les fonts d&#8217;informaci\u00f3 clau en funci\u00f3 del sector (imagineu-vos quina mandra anar a sopar a un restaurant amb males ressenyes). Aquestes veus aut\u00e8ntiques projectaran confian\u00e7a i humanitzaran les marques. Per cert, no oblidem els usuaris VIP, els CEO i alta adre\u00e7a de les empreses. <strong>Ensenya&#8217;m el LinkedIn del teu CEO i et dir\u00e9 com funciona la teva empresa<\/strong>.<\/p>\n<p><em>En lloc de cercar la viralitat massiva a trav\u00e9s de grans anuncis, les marques enfocaran els seus esfor\u00e7os a aconseguir la viralitat de n\u00ednxol<\/em><br \/>\n<strong>Conclusi\u00f3: 2025, un any per liderar amb una estrat\u00e8gia digital clara<\/strong><\/p>\n<p>L&#8217;\u00e8xit a les xarxes socials dependr\u00e0 de la capacitat de les marques per adaptar-se a les noves expectatives dels usuaris. La bona elecci\u00f3 dels formats, en qu\u00e8 manen els v\u00eddeos curts, ia les plataformes clau (Tiktok i instagram). L&#8217;engagement\u00a0i la\u00a0IA\u00a0com a aliats, tenint clares les oportunitats en B2C a escala de\u00a0social\u00a0shopping, el\u00a0SEO\u00a0a\u00a0Tiktok. I la viralitat de n\u00ednxol que ens pot fer arribar m\u00e9s i millor a les nostres audi\u00e8ncies. No es pot jugar amb la sostenibilitat, cal apostar com un valor diferencial i cre\u00efble. La microsegmentaci\u00f3 ser\u00e0 part rellevant de l&#8217;equaci\u00f3 i el contingut generat pels usuaris (i tamb\u00e9 pels CEO). Est\u00e0 la teva empresa preparada per abra\u00e7ar el 2025?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a02025\u00a0promet ser un any de consolidaci\u00f3 i evoluci\u00f3 per a les\u00a0xarxes socials, on les l\u00ednies mestres seran la creativitat i l&#8217;autenticitat. Les marques que s&#8217;anticipin i s&#8217;adaptin a aquestes tend\u00e8ncies seran les que tu seguir\u00e0s com a usuari o usu\u00e0ria i, per tant, les que crearan brand lovers. A continuaci\u00f3, Dani Casanovas (CEO a IMAGINA), &#8230; <a title=\"Dani Casanovas | Tend\u00e8ncies de &#8216;Social Media&#8217; que triomfaran aquest 2025\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/dani-casanovas-tendencies-de-social-media-que-triomfaran-aquest-2025\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Dani Casanovas | Tend\u00e8ncies de &#8216;Social Media&#8217; que triomfaran aquest 2025\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":23857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[726,39,38,698],"class_list":["post-32150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-2025-ca","tag-dani-casanovas","tag-social-media","tag-tendencies-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dani Casanovas | Tend\u00e8ncies de &#039;Social Media&#039; 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