{"id":32151,"date":"2024-12-08T16:44:58","date_gmt":"2024-12-08T15:44:58","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/aixi-es-bluesky-la-nova-xarxa-social-que-competeix-amb-x-twitter-i-threads\/"},"modified":"2024-12-08T16:44:58","modified_gmt":"2024-12-08T15:44:58","slug":"aixi-es-bluesky-la-nova-xarxa-social-que-competeix-amb-x-twitter-i-threads","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/aixi-es-bluesky-la-nova-xarxa-social-que-competeix-amb-x-twitter-i-threads\/","title":{"rendered":"Aix\u00ed \u00e9s Bluesky, la nova xarxa social que competeix amb X (Twitter) i Threads"},"content":{"rendered":"<p style=\"font-weight: 400;\">Les \u00faltimes setmanes, <a href=\"https:\/\/bsky.app\">Bluesky<\/a> no ha deixat de guanyar usuaris, consolidant-se com una alternativa prometedora al m\u00f3n de les xarxes socials. Aquesta plataforma de microblogging, semblant a X (anteriorment Twitter) i Threads, ha superat els 16 milions d&#8217;usuaris despr\u00e9s d&#8217;un any oberta al p\u00fablic. La recent arribada de Donald Trump a la presid\u00e8ncia dels Estats Units i la seva relaci\u00f3 amb Elon Musk (propietari de X), juntament amb els canvis pol\u00e8mics implementats per Musk, han generat una migraci\u00f3 massiva d&#8217;usuaris cap a altres plataformes, com Threads (de Meta) i Bluesky.<\/p>\n<p style=\"font-weight: 400;\"><strong>Qu\u00e8 diferencia Bluesky de la resta?<\/strong><\/p>\n<p style=\"font-weight: 400;\">La clau de l&#8217;atractiu de Bluesky rau en el seu enfocament descentralitzat, que atorga a l&#8217;usuari m\u00e9s control sobre la seva experi\u00e8ncia i dades. He fet, aquesta xarxa va n\u00e9ixer el 2019 com un experiment: imaginar com seria Twitter si estigu\u00e9s constru\u00eft sobre un protocol descentralitzat i de codi obert.<\/p>\n<p style=\"font-weight: 400;\"><span style=\"color: #ff9900;\"><strong>Rose Wang<\/strong><\/span>, directora d&#8217;operacions de Bluesky, defensa que: &#8220;La gent s&#8217;ha cansat que l&#8217;algorisme ho decideixi tot&#8221;. Per aix\u00f2, Bluesky permet als usuaris configurar i personalitzar els continguts que hi veuen. Wang va emfatitzar aquesta visi\u00f3 en un missatge dirigit a periodistes i mitjans que han adoptat la plataforma: \u201c\u00c9s casa teva, on ets amo de la teva identitat, tens una relaci\u00f3 directa amb el teu p\u00fablic i <strong><span style=\"color: #ff9900;\">nosaltres no tenim cap control sobre aix\u00f2<\/span><\/strong>&#8220;.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" alt=\"\" class=\"alignnone wp-image-23758 size-large\" height=\"576\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/1366_2000-1024x576.jpeg\" width=\"1024\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/1366_2000-1024x576.jpeg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/1366_2000-300x169.jpeg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/1366_2000-768x432.jpeg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/1366_2000.jpeg 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"font-weight: 400;\">L&#8217;experi\u00e8ncia a Bluesky resulta familiar per als que ja coneixen X. Permet publicar missatges curts, seguir altres usuaris i rebre notificacions per interaccions. Tot i aix\u00f2, el que realment la distingeix \u00e9s la possibilitat de <span style=\"color: #ff9900;\"><strong>personalitzar el feed<\/strong> <\/span>mitjan\u00e7ant algoritmes propis, adaptant-ho als interessos individuals de cada usuari. Aquesta flexibilitat ofereix un nivell de control que poques plataformes poden igualar i \u00e9s especialment atractiu per als que busquen escapar-se dels algorismes imposats.<\/p>\n<p style=\"font-weight: 400;\"><strong>M\u00e9s opcions a l&#8217;horitz\u00f3: Threads i Mastodon<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Threads<\/strong><\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.threads.net\">Threads<\/a>, desenvolupada per Meta, destaca per la seva integraci\u00f3 amb Instagram, cosa que facilita la migraci\u00f3 d&#8217;usuaris. Meta ha posicionat Threads com una alternativa a X, enfocant-se a oferir un major control del contingut, similar al que passa en altres plataformes de la companyia com Instagram i Facebook. A m\u00e9s, Threads aplica filtres m\u00e9s rigorosos per verificar continguts pol\u00edtics, una difer\u00e8ncia significativa respecte a X.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"alignnone wp-image-23766 size-large\" height=\"576\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media-1024x576.webp\" width=\"1024\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media-1024x576.webp 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media-300x169.webp 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media-768x432.webp 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media-1536x864.webp 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Discover-Threads-the-latest-addition-to-social-media.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>Mastodon<\/strong><\/p>\n<p style=\"font-weight: 400;\">D&#8217;altra banda, <a href=\"https:\/\/joinmastodon.org\/es\">Mastodon<\/a> es presenta com una xarxa social completament descentralitzada i de codi obert, composta per milers de comunitats independents. Encara que aquesta estructura atorga una gran llibertat als usuaris, tamb\u00e9 la fa m\u00e9s complexa i menys intu\u00eftiva per al p\u00fablic general. Aix\u00f2 ha fet que Mastodon sigui especialment popular entre entusiastes de la tecnologia i aficionats als videojocs.<\/p>\n<p><img decoding=\"async\" alt=\"\" class=\"alignnone wp-image-23763 size-large\" height=\"683\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Mastodon_Social-Media1-91aa9eedeb7e48d4b1dde12759ec4afb-1024x683.png\" width=\"1024\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Mastodon_Social-Media1-91aa9eedeb7e48d4b1dde12759ec4afb-1024x683.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Mastodon_Social-Media1-91aa9eedeb7e48d4b1dde12759ec4afb-300x200.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Mastodon_Social-Media1-91aa9eedeb7e48d4b1dde12759ec4afb-768x512.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/12\/Mastodon_Social-Media1-91aa9eedeb7e48d4b1dde12759ec4afb.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"font-weight: 400;\"><strong>Quina xarxa social prefereixes?<\/strong><\/p>\n<p style=\"font-weight: 400;\">X, Bluesky, Threads i Mastodon competeixen per captar l&#8217;atenci\u00f3 dels usuaris en un panorama digital cada cop m\u00e9s diversificat. <strong><span style=\"color: #ff9900;\">Tot i que comparteixen similituds, cadascuna ofereix caracter\u00edstiques \u00faniques que responen a diferents interessos i necessitats<\/span><\/strong>. Amb quina et quedes?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00faltimes setmanes, Bluesky no ha deixat de guanyar usuaris, consolidant-se com una alternativa prometedora al m\u00f3n de les xarxes socials. Aquesta plataforma de microblogging, semblant a X (anteriorment Twitter) i Threads, ha superat els 16 milions d&#8217;usuaris despr\u00e9s d&#8217;un any oberta al p\u00fablic. La recent arribada de Donald Trump a la presid\u00e8ncia dels Estats &#8230; <a title=\"Aix\u00ed \u00e9s Bluesky, la nova xarxa social que competeix amb X (Twitter) i Threads\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/aixi-es-bluesky-la-nova-xarxa-social-que-competeix-amb-x-twitter-i-threads\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Aix\u00ed \u00e9s Bluesky, la nova xarxa social que competeix amb X (Twitter) i Threads\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":23753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aix\u00ed \u00e9s Bluesky, la nova xarxa social que competeix amb X (Twitter) i Threads - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Les \u00faltimes setmanes, Bluesky no ha deixat de guanyar usuaris, consolidant-se com una alternativa prometedora al m\u00f3n de les xarxes socials. 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