{"id":32174,"date":"2024-06-13T13:39:24","date_gmt":"2024-06-13T11:39:24","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/"},"modified":"2026-07-17T16:19:46","modified_gmt":"2026-07-17T14:19:46","slug":"lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/","title":{"rendered":"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32174\" class=\"elementor elementor-32174 elementor-21697\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf0c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbf0c05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f86c53\" data-id=\"1f86c53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ebc976 elementor-widget elementor-widget-author-box\" data-id=\"2ebc976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/JavierCampillo_COLOR-300x295.png\" alt=\"Picture of Javier Campillo\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJavier Campillo\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Paid Media Manager i expert en SEO a IMAGINA<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20aab41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20aab41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e459d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e459d2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae0f95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae0f95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc644e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc644e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2846778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2846778\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3bf33\" data-id=\"2a3bf33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93cdd1c elementor-widget elementor-widget-image\" data-id=\"93cdd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-21845\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1024x576.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-300x169.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-768x432.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1536x864.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Campa\u00f1a de b\u00fasqueda de Google Ads.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0896364 elementor-widget elementor-widget-text-editor\" data-id=\"0896364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Les <strong>campanyes de cerca a Google<\/strong>, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, per\u00f2, no sempre obtenim els resultats esperats, i optimitzar pot convertir-se en tot un desafiament. Si et trobes en aquesta situaci\u00f3, que no s&#8217;estengui el p\u00e0nic, hi ha solucions!\u00a0<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Repassarem alguns dels punts m\u00e9s importants per anar <strong>optimitzant les campanyes de cerca.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\r\n<p><strong>1. Revisar les conversions i els termes de cerca<\/strong><\/p>\r\n<p><span data-contrast=\"auto\">El primer \u00e9s <strong>analitzar les conversions<\/strong>, encara que les teves campanyes ja portin temps corrent. Hi pot haver canvis que facin que les conversions caiguin i deixis de mesurar.\u00a0<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Quan t&#8217;asseguris que tot est\u00e0 correcte, cal <strong>revisar els termes de cerca<\/strong> que dispares els teus anuncis. Potser s\u00f3n termes molt allunyats de la intenci\u00f3 de conversi\u00f3? Moltes vegades apareixem per cerques m\u00e9s informacionals i pot coincidir amb un punt de consci\u00e8ncia de lusuari massa allunyat de la conversi\u00f3.\u00a0<\/span><\/p>\r\n<p><strong>2. Analitzar lestructura de les campanyes<\/strong><\/p>\r\n<p><span data-contrast=\"auto\">Compte amb la hipersegmentaci\u00f3 de les campanyes! Depenent de les impressions dels nostres anuncis i de la quantitat de conversions, si tenim un compte massa segmentat, molts anuncis o amb impressions\/conversions molt baixes a la m\u00e0quina us costar\u00e0 arrencar i saber qui pot ser el vostre client potencial.\u00a0<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Si aix\u00f2 \u00e9s aix\u00ed, t&#8217;aconsello <strong>agrupar-ho tot sota una o dues campanyes<\/strong>, amb diferents grups danunci i donar-li de menjar a la plataforma.<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><strong>3. Con\u00e9ixer la import\u00e0ncia de l&#8217;estrat\u00e8gia de licitaci\u00f3<\/strong><\/p>\r\n<p><span data-contrast=\"auto\">Google Ads ofereix diferents estrat\u00e8gies de licitaci\u00f3, com<strong> la licitaci\u00f3 manual<\/strong>, <strong>la licitaci\u00f3 intel\u00b7ligent i la licitaci\u00f3 per objectiu de conversi\u00f3<\/strong>, per la qual cosa heu de seleccionar la que m\u00e9s s&#8217;adapta als objectius de la vostra campanya. Les licitacions s&#8217;han d&#8217;ajustar en funci\u00f3 del rendiment, adaptant-les a les paraules clau i als anuncis.<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Si hagu\u00e9s de resumir-ho de manera molt r\u00e0pida, ho faria d&#8217;aquesta:<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<ul>\r\n<li aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"1\" data-font=\"Aptos\" data-leveltext=\"-\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"17\"><span data-contrast=\"auto\"><strong>Compte sense hist\u00f2ric o poques conversions:<\/strong> Maximitzar clics \u2013 Maximitzar Conversions.<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/li>\r\n<li aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"2\" data-font=\"Aptos\" data-leveltext=\"-\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"17\"><span data-contrast=\"auto\"><strong>Compte amb volum de conversions:<\/strong> Valor de Conversi\u00f3.<\/span>\u00a0<\/li>\r\n<li aria-setsize=\"-1\" data-aria-level=\"1\" data-aria-posinset=\"3\" data-font=\"Aptos\" data-leveltext=\"-\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Aptos\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' data-listid=\"17\"><span data-contrast=\"auto\"><strong>Compte\/Campanya estable:<\/strong> CPA Objectiu \u2013 Roas Objectiu.<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><span data-contrast=\"auto\">Analitza sempre molt b\u00e9 les opcions ja que aqu\u00ed s\u00f3n moltes les variables que entren en joc.<\/span><span data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><strong>4. Negativitzaci\u00f3 de termes de cerca<\/strong><\/p>\r\n<p><span class=\"TextRun SCXW260622617 BCX0\" data-contrast=\"auto\" lang=\"ES-ES\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW260622617 BCX0\">Un dels <strong>errors m\u00e9s <\/strong><\/span><strong><span class=\"NormalTextRun SCXW260622617 BCX0\">comuns<\/span><\/strong><span class=\"NormalTextRun SCXW260622617 BCX0\"> en moltes de les c<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">ampanyes de cerca \u00e9s <strong>no revisar els termes de cerca<\/strong> que disparen un anunci. A m\u00e9s d&#8217;identificar si aquests termes s\u00f3n transaccionals o no, \u00e9s molt important negativitzar aquells te<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">que no s&#8217;ajusten a la nostra campanya. <\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">I <\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">sobretot<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\"> si treballem <\/span><em><span class=\"NormalTextRun SCXW260622617 BCX0\">keywords<\/span><\/em><span class=\"NormalTextRun SCXW260622617 BCX0\"> en concordan\u00e7a \u00e0mplia, Google ens pot arribar a mostrar a les cerques m\u00e9s insospitades.<\/span><\/span><span class=\"EOP SCXW260622617 BCX0\" data-ccp-props='{\"134233117\":true,\"134233118\":true,\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559685\":0,\"335559737\":0,\"335559739\":160,\"335559740\":240}'>\u00a0<\/span><\/p>\r\n<p><strong>5. Review copys<\/strong><\/p>\r\n<p><span class=\"TextRun SCXW94019287 BCX0\" data-contrast=\"auto\" lang=\"ES-ES\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW94019287 BCX0\">Els t\u00edtols i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">copys<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> que els acompanyen sempre han de ser <strong>clars <\/strong><\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"><strong>i concisos, a m\u00e9s de contenir les paraules clau.<\/strong> Si volem que aquests funcionin, sempre han d&#8217;anar acompanyats d&#8217;un <em>&#8220;<\/em><\/span><em><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW94019287 BCX0\">Call<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">Action<\/span><\/em><span class=\"NormalTextRun SCXW94019287 BCX0\"><em>&#8220;<\/em> (CTA), <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">el qual ha d&#8217;indicar d&#8217;una manera clara l&#8217;acci\u00f3 que volem fer els usuaris. <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">Et recomano experimentar amb diferents tipus de <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">t\u00edtols, descripcions i CTA per detectar quins funcionen millor. <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">Un altre consell que et pot <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">servir<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> \u00e9s utilitzar les extensions d&#8217;anuncis, <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">pel fet que aquestes proporcionen<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> m\u00e9s informaci\u00f3 sobre el teu negoci<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> i augmenten <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">el total de clics.<\/span><\/span><span class=\"EOP SCXW94019287 BCX0\" data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":279}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Recorda que optimitzar les campanyes a Google Ads, \u00e9s un proc\u00e9s continu, per la qual cosa tingues presents els punts comentats anteriorment i <strong>realitza de manera habitual tots els ajustaments que siguin necessaris<\/strong> <strong>per millorar el rendiment de les campanyes<\/strong> i assolir els teus objectius o els del teu client.\u00a0<\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":279}'>\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"auto\">Hi ha molts altres punts importants que poden afectar els resultats de les teves campanyes de cerca, per\u00f2 amb aix\u00f2 ja tens per on comen\u00e7ar.<\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":160,\"335559740\":279}'>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19180b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19180b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df58dc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df58dc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4079ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4079ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5955a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5955a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-686680a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686680a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33f5cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f5cba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d603d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d603d31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de b\u00fasqueda de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, per\u00f2, no sempre obtenim els resultats esperats, i optimitzar pot convertir-se en tot un desafiament. Si et trobes en aquesta situaci\u00f3, que no s&#8217;estengui el p\u00e0nic, hi ha solucions!\u00a0\u00a0 Repassarem &#8230; <a title=\"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":21854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats\" \/>\n<meta property=\"og:description\" content=\"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T11:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T14:19:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats\",\"datePublished\":\"2024-06-13T11:39:24+00:00\",\"dateModified\":\"2026-07-17T14:19:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/\"},\"wordCount\":642,\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cancelar-cuenta-google-ads-1.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/\",\"name\":\"L'expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cancelar-cuenta-google-ads-1.jpeg\",\"datePublished\":\"2024-06-13T11:39:24+00:00\",\"dateModified\":\"2026-07-17T14:19:46+00:00\",\"description\":\"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#primaryimage\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cancelar-cuenta-google-ads-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/cancelar-cuenta-google-ads-1.jpeg\",\"width\":1600,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/blog-ca\\\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#website\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\\\/\\\/imaginadigital.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10072262\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/#\\\/schema\\\/person\\\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\\\/\\\/imaginadigital.com\\\/ca\\\/author\\\/analytics\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats - IMAGINA Agencia de Marketing Digital","description":"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/","og_locale":"ca_ES","og_type":"article","og_title":"L'expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats","og_description":"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb","og_url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2024-06-13T11:39:24+00:00","article_modified_time":"2026-07-17T14:19:46+00:00","og_image":[{"width":1600,"height":840,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","type":"image\/jpeg"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Carolina","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats","datePublished":"2024-06-13T11:39:24+00:00","dateModified":"2026-07-17T14:19:46+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/"},"wordCount":642,"publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","articleSection":["Blog"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/","url":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/","name":"L'expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats - IMAGINA Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","datePublished":"2024-06-13T11:39:24+00:00","dateModified":"2026-07-17T14:19:46+00:00","description":"Campanya de cerca de Google Ads. Les campanyes de cerca a Google, es posicionen com una eina fonamental per atraure tr\u00e0nsit a la teva web, sense emb","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","width":1600,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/ca\/blog-ca\/lexpert-que-cal-fer-quan-les-campanyes-de-cerca-no-obtenen-resultats\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/ca\/"},{"@type":"ListItem","position":2,"name":"L&#8217;expert | Qu\u00e8 cal fer quan les campanyes de cerca no obtenen resultats"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/ca\/#website","url":"https:\/\/imaginadigital.com\/ca\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/ca\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10072262\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/ca\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/ca\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/32174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/comments?post=32174"}],"version-history":[{"count":1,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/32174\/revisions"}],"predecessor-version":[{"id":32175,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/posts\/32174\/revisions\/32175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media\/21854"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/media?parent=32174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/categories?post=32174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/ca\/wp-json\/wp\/v2\/tags?post=32174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}