{"id":32180,"date":"2023-10-25T09:19:59","date_gmt":"2023-10-25T07:19:59","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/el-bizbarcelona-i-el-salo-de-locupacio-aconsegueix-una-gran-difusio-en-marqueting-digital-amb-una-campanya-adaptada-a-cada-xarxa-social\/"},"modified":"2023-10-25T09:19:59","modified_gmt":"2023-10-25T07:19:59","slug":"el-bizbarcelona-i-el-salo-de-locupacio-aconsegueix-una-gran-difusio-en-marqueting-digital-amb-una-campanya-adaptada-a-cada-xarxa-social","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/el-bizbarcelona-i-el-salo-de-locupacio-aconsegueix-una-gran-difusio-en-marqueting-digital-amb-una-campanya-adaptada-a-cada-xarxa-social\/","title":{"rendered":"El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 aconsegueix una gran difusi\u00f3 en m\u00e0rqueting digital amb una campanya adaptada a cada xarxa social"},"content":{"rendered":"<ul>\n<li><span data-contrast=\"auto\"> El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 aconsegueix una campanya d&#8217;\u00e8xit en xarxes socials durant la celebraci\u00f3 de l&#8217;esdeveniment a Barcelona<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props='{\"335551550\":6,\"335551620\":6,\"335559685\":720}'>\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> La campanya de m\u00e0rqueting va apostar per crear contingut audiovisual lligat a l&#8217;entreteniment i adaptat espec\u00edficament a cada xarxa social buscant el major impacte<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props='{\"335551550\":6,\"335551620\":6,\"335559685\":720}'>\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Durant la celebraci\u00f3 de l&#8217;esdeveniment, els perfils a les xarxes socials del BizBarcelona i del Sal\u00f3 de l&#8217;Ocupaci\u00f3 van aconseguir un augment de m\u00e9s de 900 seguidors, gaireb\u00e9 300.000 impressions i un engagament del 58% de mitjana<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props='{\"335551550\":6,\"335551620\":6,\"335559685\":720}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3, una iniciativa que fomenta la millora de l&#8217;ocupaci\u00f3 i l&#8217;impuls al m\u00f3n laboral, ha aconseguit un gran abast en la difusi\u00f3 a les xarxes socials en la seva \u00faltima edici\u00f3. L\u00b4esdeveniment conjunt es va celebrar a principis d\u00b4octubre a Barcelona, \u200b\u200bimpulsat per Fira Barcelona i promogut per l\u00b4Ajuntament de Barcelona a trav\u00e9s del programa Barcelona Activa.\u00a0<\/span><span data-ccp-props='{\"335551550\":6,\"335551620\":6}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">La campanya impulsada a les xarxes socials, dissenyada per l&#8217;ag\u00e8ncia de m\u00e0rqueting digital IMAGINA, ha estat un \u00e8xit rotund. Sumant les estad\u00edstiques dels perfils del BizBarcelona i del Sal\u00f3 de l&#8217;Ocupaci\u00f3 a Instagram, Linkedin, Facebook i Twitter, la difusi\u00f3 de l&#8217;esdeveniment ha aconseguit gaireb\u00e9 300.000 impressions, un augment de gaireb\u00e9 un miler de seguidors als diferents perfils dels organitzadors i una mitjana5. A m\u00e9s, s&#8217;han aconseguit m\u00e9s de 600 interaccions.<\/span><br \/>\n<span class=\"TextRun SCXW253130149 BCX0\" data-contrast=\"auto\" lang=\"ES-ES\" xml:lang=\"ES-ES\"><span class=\"NormalTextRun SCXW253130149 BCX0\">Per aconseguir aquests resultats, l&#8217;equip responsable d&#8217;IMAGINA s&#8217;ha centrat a crear contingut lligat a l&#8217;entreteniment, especialment a la producci\u00f3 de v\u00eddeos <\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">&#8216;<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253130149 BCX0\">reel<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">&#8216;<\/span> <span class=\"NormalTextRun SCXW253130149 BCX0\">que <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253130149 BCX0\">seguien<\/span> <span class=\"NormalTextRun SCXW253130149 BCX0\">les tend\u00e8ncies actuals a les xarxes<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">. L&#8217;adaptaci\u00f3<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\"> a les peculiaritats<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\"> i al tipus de p\u00fablic<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\"> de cada xarxa social<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\"> ha estat fonamental per a l&#8217;\u00e8xit<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">: a <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253130149 BCX0\">Linkedin<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\"> va triomfar el contingut en qu\u00e8 apareixien autoritats i experts al sector; a Instagram<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">, les entrevistes a joves que visitaven el sal\u00f3; mentre que a Twitter va tenir molt recorregut el contingut realitzat amb <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253130149 BCX0\">influencers<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">.<\/span><span class=\"NormalTextRun SCXW253130149 BCX0\">\u00a0<\/span><\/span><span class=\"EOP SCXW253130149 BCX0\" data-ccp-props='{\"335551550\":6,\"335551620\":6}'>\u00a0<\/span><br \/>\n<b><span data-contrast=\"auto\">Sobre el BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3<\/span><\/b><span data-ccp-props='{\"335551550\":6,\"335551620\":6}'>\u00a0<\/span><br \/>\n<span data-contrast=\"auto\">El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 t\u00e9 com a objectiu enfortir i diversificar l&#8217;economia i promocionar la millora de l&#8217;ocupaci\u00f3. Est\u00e0 dirigit a persones interessades a con\u00e8ixer idees, recursos i oportunitats per impulsar els negocis de proximitat, la recerca de feina i les sortides professionals. La darrera edici\u00f3 s&#8217;ha celebrat entre els dies 4 i 5 d&#8217;octubre al recinte Fira Barcelona, \u200b\u200bespai on han acudit prop de 12.000 persones.<\/span><span data-ccp-props='{\"335551550\":6,\"335551620\":6}'>\u00a0<\/span><br \/>\n<span data-ccp-props='{\"335551550\":6,\"335551620\":6}'>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 aconsegueix una campanya d&#8217;\u00e8xit en xarxes socials durant la celebraci\u00f3 de l&#8217;esdeveniment a Barcelona \u00a0 La campanya de m\u00e0rqueting va apostar per crear contingut audiovisual lligat a l&#8217;entreteniment i adaptat espec\u00edficament a cada xarxa social buscant el major impacte \u00a0 Durant la celebraci\u00f3 de l&#8217;esdeveniment, els perfils a &#8230; <a title=\"El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 aconsegueix una gran difusi\u00f3 en m\u00e0rqueting digital amb una campanya adaptada a cada xarxa social\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/el-bizbarcelona-i-el-salo-de-locupacio-aconsegueix-una-gran-difusio-en-marqueting-digital-amb-una-campanya-adaptada-a-cada-xarxa-social\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre El BizBarcelona i el Sal\u00f3 de l&#8217;Ocupaci\u00f3 aconsegueix una gran difusi\u00f3 en m\u00e0rqueting digital amb una campanya adaptada a cada xarxa social\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":21204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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