{"id":32200,"date":"2021-12-17T13:20:49","date_gmt":"2021-12-17T12:20:49","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/imagina-a-el-periodico-facebook-es-la-xarxa-social-mes-usada-per-empreses-espanyoles\/"},"modified":"2021-12-17T13:20:49","modified_gmt":"2021-12-17T12:20:49","slug":"imagina-a-el-periodico-facebook-es-la-xarxa-social-mes-usada-per-empreses-espanyoles","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/imagina-a-el-periodico-facebook-es-la-xarxa-social-mes-usada-per-empreses-espanyoles\/","title":{"rendered":"IMAGINA a El Peri\u00f3dico: Facebook \u00e9s la xarxa social m\u00e9s usada per empreses espanyoles"},"content":{"rendered":"

Article publicat a El Peri\u00f3dico<\/a>, El Peri\u00f3dico d’Espanya<\/a>, El dia<\/a>, La prov\u00edncia,<\/a> L’opini\u00f3 de la Corunya<\/a>, Informaci\u00f3<\/a>, L’Opini\u00f3 de Zamora<\/a>, Diari d’Eivissa<\/a>, Segre<\/a>, Superesport<\/a>, Spainsnews<\/a>, Marseille News.<\/a><\/p>\n

\u00a0<\/p>\n

Si la porta d’entrada a la digitalitzaci\u00f3 empresarial s\u00f3n els perfils a les xarxes socials, el teixit espanyol sembla anar per bon cam\u00ed. El 75% de les empreses del pa\u00eds tenen pres\u00e8ncia a tres d’aquestes plataformes com a m\u00ednim, amb\u00a0Facebook<\/strong>\u00a0al capdavant. La xarxa social ins\u00edgnia del grup liderat per\u00a0Mark Zuckerberg<\/strong>\u00a0\u00e9s l’aplicaci\u00f3 amb m\u00e9s pres\u00e8ncia d’empreses.<\/p>\n

Tot i aix\u00f2, gaireb\u00e9 la meitat de les companyies que han participat a l’informe que aix\u00ed ho recull asseguren preferir\u00a0Instagram<\/strong>, l’eina -diuen- que m\u00e9s valor aporta a l’empresa. Aquesta marca, tamb\u00e9 propietat del grup Facebook (ara Meta), \u00e9s la xarxa social preferida i la segona amb m\u00e9s pres\u00e8ncia d’empreses.<\/p>\n

Per fer aquest estudi, l’ag\u00e8ncia de m\u00e0rqueting digital Imagina ha contactat amb 650 entrevistats aproximadament dels 13 sectors m\u00e9s representatius del teixit empresarial a Espanya.<\/p>\n

D’aix\u00f2 se’n despr\u00e8n que la ind\u00fastria aliment\u00e0ria \u00e9s la que t\u00e9 m\u00e9s pres\u00e8ncia a xarxes socials (gaireb\u00e9 un 75% dels enquestats t\u00e9 perfil en quatre xarxes socials com a m\u00ednim), seguida de prop pel sector sanitari, amb un 68% de les companyies en tres plataformes o m\u00e9s. Completa el podi l’\u00e0mbit de la moda i la bellesa, que t\u00e9 un 60% de les empreses tamb\u00e9 en tres d’aquestes aplicacions com a m\u00ednim.<\/p>\n

“Les xarxes socials han deixat de ser futur per ser-hi present”, explica el conseller delegat d’aquesta ag\u00e8ncia,\u00a0Dani Casanovas<\/strong>, mitjan\u00e7ant un comunicat. “Segons l’estudi, nom\u00e9s una de cada 10 empreses no t\u00e9 pres\u00e8ncia actualment en xarxes socials entre les empreses de mida mitjana o gran”, afegeix.<\/p>\n

L’auge de TikTok<\/h3>\n

La sorpresa, en aquest sentit, \u00e9s\u00a0TikTok<\/strong>, que ja concentra perfils del 12% de les empreses i que \u00e9s al centre dels plans d’un ter\u00e7 d’aquestes de cara al 2022. De fet, Imagina l’assenyala com la xarxa social amb m\u00e9s potencial de creixement per a l’any que ve. Per exemple, l’ag\u00e8ncia mostra que gaireb\u00e9 totes les marques d’alimentaci\u00f3 preveuen intensificar la seva activitat en aquesta xarxa social els propers mesos.<\/p>\n

Al costat oposat de la balan\u00e7a estan\u00a0Twitter<\/strong>\u00a0i\u00a0Youtube<\/strong>. “Twitter est\u00e0 totalment estancada i nom\u00e9s representa el 33% del total, per\u00f2 en alguns sectors nom\u00e9s representa el 10%”, apunten des d’aquesta ag\u00e8ncia. “La pres\u00e8ncia a Youtube continua sent elevada, encara que amb poca activitat i priorit\u00e0ria per a menys del 5% d’empreses”, continuen.<\/p>\n

Finalment,\u00a0Linkedin<\/strong>\u00a0s’assenta sobretot com a eina clau per a empreses que venen a altres empreses o companyies de serveis, que la col\u00b7loquen com a la xarxa social que els ofereix millors resultats.<\/p>\n","protected":false},"excerpt":{"rendered":"

Article publicat a El Peri\u00f3dico, El Peri\u00f3dico d’Espanya, El dia, La prov\u00edncia, L’opini\u00f3 de la Corunya, Informaci\u00f3, L’Opini\u00f3 de Zamora, Diari d’Eivissa, Segre, Superesport, Spainsnews, Marseille News. \u00a0 Si la porta d’entrada a la digitalitzaci\u00f3 empresarial s\u00f3n els perfils a les xarxes socials, el teixit espanyol sembla anar per bon cam\u00ed. El 75% de les … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"\nIMAGINA a El Peri\u00f3dico: Facebook \u00e9s la xarxa social usada per PIMES<\/title>\n<meta name=\"description\" content=\"Article publicat a El Peri\u00f3dico, El Peri\u00f3dico d'Espanya, El dia, La prov\u00edncia, L'opini\u00f3 de la Corunya, Informaci\u00f3, L'Opini\u00f3 de Zamora, Diari d'Eivissa,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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