{"id":32223,"date":"2021-06-02T10:58:31","date_gmt":"2021-06-02T08:58:31","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/adeu-a-les-cookies-un-canvi-historic-en-la-publicitat-a-internet\/"},"modified":"2021-06-02T10:58:31","modified_gmt":"2021-06-02T08:58:31","slug":"adeu-a-les-cookies-un-canvi-historic-en-la-publicitat-a-internet","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/adeu-a-les-cookies-un-canvi-historic-en-la-publicitat-a-internet\/","title":{"rendered":"Ad\u00e9u a les cookies: un canvi hist\u00f2ric en la publicitat a internet"},"content":{"rendered":"<p><strong>Arnau Sanz, soci director d&#8217;IMAGINA, parla als mitjans de comunicaci\u00f3 sobre la desaparici\u00f3 de les cookies, un canvi que desperta un gran inter\u00e8s medi\u00e0tic.<\/strong><\/p>\n<p>Arnau Sanz, soci director d&#8217;IMAGINA, afirma que les galetes s\u00f3n la base de la publicitat digital: una eina essencial per recollir dades, identificar audi\u00e8ncies i millorar l&#8217;experi\u00e8ncia dels usuaris. La desaparici\u00f3 d&#8217;aquestes eines de rastreig obre un nou escenari per a les marques i les empreses que basen la seva estrat\u00e8gia en personalitzar la seva comunicaci\u00f3 a trav\u00e9s de canals digitals. Diferents mitjans de comunicaci\u00f3 han entrevistat Sanz per con\u00e8ixer la seva opini\u00f3.<\/p>\n<p><em>&#8220;La poca legislaci\u00f3 que hi ha a Internet permet que gegants com Google imposin <\/em><em>el seu criteri i visi\u00f3 empresarial per sobre de les necessitats o problemes reals <\/em><em>per a la societat. Els usuaris no s\u00f3n reticents als anuncis ia l&#8217;intercanvi de <\/em><em>dades, especialment si s&#8217;adapten a les vostres necessitats. No conec ning\u00fa en contra de tenir contingut i publicitat personalitzada<\/em>\u201d explica Sanz.<\/p>\n<p>Per Google, eliminar les galetes i apostar per un sistema nou els permetr\u00e0 encarir els preus i fidelitzar clients. Per aix\u00f2, Sanz explica que qui no estigui preparat per al canvi, haur\u00e0 d&#8217;augmentar els costos per tenir m\u00e9s resultats.<\/p>\n<p><em>&#8220;La publicitat program\u00e0tica tamb\u00e9 brinda als anunciants un avantatge competitiu: estar al lloc correcte, en el moment correcte, en milions de moments potencials<\/em>recorda Sanz.<\/p>\n<p>Les ag\u00e8ncies han de ser les primeres a adaptar-se i expandir el coneixement davant aquest canvi que marcar\u00e0 un abans i un despr\u00e9s a la publicitat digital.<\/p>\n<p>Nom\u00e9s amb l&#8217;elaboraci\u00f3 d&#8217;una estrat\u00e8gia optimitzada i la gesti\u00f3 correcta de les bases de dades i el domini dels canals digitals, estarem preparats per dir ad\u00e9u a les cookies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arnau Sanz, soci director d&#8217;IMAGINA, parla als mitjans de comunicaci\u00f3 sobre la desaparici\u00f3 de les cookies, un canvi que desperta un gran inter\u00e8s medi\u00e0tic. Arnau Sanz, soci director d&#8217;IMAGINA, afirma que les galetes s\u00f3n la base de la publicitat digital: una eina essencial per recollir dades, identificar audi\u00e8ncies i millorar l&#8217;experi\u00e8ncia dels usuaris. La desaparici\u00f3 &#8230; <a title=\"Ad\u00e9u a les cookies: un canvi hist\u00f2ric en la publicitat a internet\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/adeu-a-les-cookies-un-canvi-historic-en-la-publicitat-a-internet\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Ad\u00e9u a les cookies: un canvi hist\u00f2ric en la publicitat a internet\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad\u00e9u a les cookies: canvi 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