{"id":32238,"date":"2019-09-03T09:56:34","date_gmt":"2019-09-03T07:56:34","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/cas-dexit-a-pr-premsa-benito-muros\/"},"modified":"2019-09-03T09:56:34","modified_gmt":"2019-09-03T07:56:34","slug":"cas-dexit-a-pr-premsa-benito-muros","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/cas-dexit-a-pr-premsa-benito-muros\/","title":{"rendered":"Cas d&#8217;\u00e8xit a PR &#038; Premsa: Benito Muros"},"content":{"rendered":"<p>Apar\u00e8ixer en mitjans de comunicaci\u00f3, r\u00e0dio, TV, paper o internet continua sent una part imprescindible en moltes estrat\u00e8gies de comunicaci\u00f3. Amb la campanya de PR per a Benito Muros, fundador de la bombeta que mai no s&#8217;apaga, aquest estiu hem aconseguit m\u00e9s de\u00a0<strong>25 aparicions, 5 milions d&#8217;impactes nacionals<\/strong>, una millora de la reputaci\u00f3 en l\u00ednia i un valor econ\u00f2mic en publicitat equivalent a 750.000\u20ac.<\/p>\n<p>Amb aquesta acci\u00f3 hem aconseguit finan\u00e7ament i distribu\u00efdors per a un nou projecte que donar\u00e0 llum a l&#8217;octubre, amb la participaci\u00f3 directa d&#8217;IMAGINA. Un &#8220;Amazon&#8221; per a productes sostenibles, amb el segell ISSOP i amb la participaci\u00f3 de marques com Casio. A IMAGINA complementem estrat\u00e8gies de m\u00e0rqueting, vendes, publicitat o posicionament amb accions de relacions p\u00fabliques, si el target objectiu encaixa amb els mitjans tradicionals. A difer\u00e8ncia de mitjans en l\u00ednia, \u00e9s m\u00e9s dif\u00edcil avaluar el retorn directe dels impactes, per aix\u00f2 el plantegem gaireb\u00e9 sempre com a accions de branding i notorietat, i gaireb\u00e9 sempre complementant circuits de venda en l\u00ednia i paral\u00b7lels.<\/p>\n<p>Apar\u00e8ixer en mitjans de comunicaci\u00f3 tamb\u00e9 cal en projectes que requereixin millorar el prestigi de la marca o el projecte, en aquest cas, tamb\u00e9 per aconseguir finan\u00e7ament.<\/p>\n<p>Exemples de mitjans de comunicaci\u00f3 en qu\u00e8 hem aparegut:<\/p>\n<p><strong><a href=\"https:\/\/www.lavanguardia.com\/economia\/emprendedores\/20190709\/463363148065\/bombilla-invento-cataluna-obsolescencia-programada.html\" rel=\"noopener\" target=\"_blank\">1. La Vanguardia<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.ara.cat\/suplements\/diumenge\/Disseny-ecologic-bombeta-dura-Pero_0_2278572127.html\" rel=\"noopener\" target=\"_blank\">2. Diari ARA<\/a><\/strong><br \/>\n<strong><a href=\"http:\/\/www.elpuntavui.cat\/opinio\/article\/8-articles\/1624763-llum-sense-obsolescencia.html\" rel=\"noopener\" target=\"_blank\">3. Diari El Punt\/Avui<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2019\/08\/15\/companias\/1565892441_632107.html\" rel=\"noopener\" target=\"_blank\">4. Cinc Dies<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.antena3.com\/programas\/espejo-publico\/noticias\/un-espanol-fabrica-una-bombilla-eterna-pero-no-logra-comercializarla_201908275d6513770cf234a33d42d86c.html\" rel=\"noopener\" target=\"_blank\">6. Antena 3<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.lasexta.com\/noticias\/ciencia-tecnologia\/la-bombilla-creada-por-un-ingeniero-espanol-que-planta-cara-a-la-obsolescencia-programada_201908265d63e23a0cf21187ae24a8f3.html\" rel=\"noopener\" target=\"_blank\">7. La Sisena<\/a><\/strong><br \/>\n<strong><a href=\"https:\/\/www.youtube.com\/watch?v=-IXAX2OOmsA&amp;feature=share&amp;fbclid=IwAR3QddAgLYU97YlWWLCBTh2sUx8qSjDO9dj5ElzFAKB6f-3EESHpNthNO8U\" rel=\"noopener\" target=\"_blank\">8. TVE<\/a><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>IMAGINA \u00e9s la\u00a0<strong>ag\u00e8ncia l\u00edder en M\u00e0rqueting Digital a Barcelona<\/strong>\u00a0i el\u00a0<strong>partner digital<\/strong>\u00a0centenars d&#8217;empreses i organitzacions. I tamb\u00e9 pot ser el teu.\u00a0<strong>Contacta amb nosaltres al 934 638 697 o per\u00a0<a href=\"mailto:info@imaginadigital.com\">fes clic aqu\u00ed.<\/a><\/strong><\/p>\n<p>Estem desitjant con\u00e8ixer-te!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apar\u00e8ixer en mitjans de comunicaci\u00f3, r\u00e0dio, TV, paper o internet continua sent una part imprescindible en moltes estrat\u00e8gies de comunicaci\u00f3. Amb la campanya de PR per a Benito Muros, fundador de la bombeta que mai no s&#8217;apaga, aquest estiu hem aconseguit m\u00e9s de\u00a025 aparicions, 5 milions d&#8217;impactes nacionals, una millora de la reputaci\u00f3 en l\u00ednia &#8230; <a title=\"Cas d&#8217;\u00e8xit a PR &#038; Premsa: Benito Muros\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/cas-dexit-a-pr-premsa-benito-muros\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Cas d&#8217;\u00e8xit a PR &#038; Premsa: Benito Muros\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cas d&#039;\u00e8xit a PR &amp; 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