{"id":32256,"date":"2022-01-13T15:13:17","date_gmt":"2022-01-13T14:13:17","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/imagina-i-norman-lopez-estrenen-el-primer-podcast-en-catala-desport\/"},"modified":"2022-01-13T15:13:17","modified_gmt":"2022-01-13T14:13:17","slug":"imagina-i-norman-lopez-estrenen-el-primer-podcast-en-catala-desport","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/imagina-i-norman-lopez-estrenen-el-primer-podcast-en-catala-desport\/","title":{"rendered":"IMAGINA i Norman L\u00f3pez estrenen el primer podcast en catal\u00e0 d’eSport"},"content":{"rendered":"

El podcast\u00a0eSportsCAT\u00a0ja es pot seguir a\u00a0Twitch<\/a>,\u00a0Spotify<\/a>\u00a0i\u00a0YouTube<\/a>.<\/p>\n

IMAGINA ha posat en marxa un nou projecte, agafant com a base 2 tend\u00e8ncies molt consolidades al m\u00f3n digital: els eSports i els podcasts. I un tercer aspecte important: la difusi\u00f3 del catal\u00e0 a un sector d’entreteniment amb una quantitat immensa de jugadors i espectadors, per\u00f2 amb poca oferta en catal\u00e0.<\/p>\n

D’aquestes inquietuds en neix\u00a0eSportsCAT<\/a>. El podcast pret\u00e9n acostar el m\u00f3n dels esports electr\u00f2nics, no nom\u00e9s a aficionats, sin\u00f3 tamb\u00e9 al p\u00fablic general que desconegui les particularitats d’aquest sector. Com? A trav\u00e9s de diverses seccions i convidats de renom mundial dins del m\u00f3n dels eSports. Catalunya \u00e9s una pot\u00e8ncia europea dins d’aquest m\u00f3n i el podcast busca donar valor a aquesta proposta cada vegada m\u00e9s forjada.<\/p>\n

Les propostes d’esports a Catalunya s\u00f3n variades i cada cop m\u00e9s populars. Recentment, s’ha engegat la Lliga catalana d’eSports, organitzada per la Uni\u00f3 de Federacions Esportives de Catalunya, que pret\u00e9n aglutinar les 71 federacions esportives amb un videojoc del seu esport. De fet, Isabel P\u00e9rez, secret\u00e0ria general de la UFEC,\u00a0va passar per eSportsCAT a explicar la proposta.<\/a><\/p>\n

El programa est\u00e0 presentat pel streamer m\u00e9s vist i seguit en catal\u00e0: Norman L\u00f3pez (LopezNorman44<\/a>). Norman afirma que \u00abels eSports estan molt m\u00e9s estesos del que pensem. El que passa \u00e9s que sovint no som capa\u00e7os d’explicar-los b\u00e9 al p\u00fablic general. El podcast eSportsCAT ha de ser un espai on el p\u00fablic general descobreixi qu\u00e8 s\u00f3n els eSports, qui hi treballa, en qu\u00e8 consisteix, quins tipus hi ha\u2026 en definitiva, un espai per con\u00e8ixer els esports electr\u00f2nics.\u00bb<\/p>\n

Arnau Sanz, director de IMAGINA, afegeix que el programa \u00e9s un exemple m\u00e9s de la voluntat constant de l’ag\u00e8ncia per crear contingut, innovar i experimentar en nous formats. “Comencem a tenir projectes on \u00e9s possible aplicar estrat\u00e8gies de m\u00e0rqueting en els esports, en canals com Twitter o fins i tot en els mateixos videojocs. Aquestes plataformes ens permeten localitzar un p\u00fablic molt ampli i amb uns patrons de comportament, necessitats i gustos molt evidents, cosa que es converteix autom\u00e0ticament en un caramel per a grans marques”.<\/p>\n

Recentment IMAGINA ha posat en marxa un Hub a les oficines de Barcelona per testar diversos gadgets de realitat augmentada, amb l’objectiu d’experimentar nous canals i formats de publicitat, entreteniment i socialitzaci\u00f3.<\/p>\n","protected":false},"excerpt":{"rendered":"

El podcast\u00a0eSportsCAT\u00a0ja es pot seguir a\u00a0Twitch,\u00a0Spotify\u00a0i\u00a0YouTube. IMAGINA ha posat en marxa un nou projecte, agafant com a base 2 tend\u00e8ncies molt consolidades al m\u00f3n digital: els eSports i els podcasts. I un tercer aspecte important: la difusi\u00f3 del catal\u00e0 a un sector d’entreteniment amb una quantitat immensa de jugadors i espectadors, per\u00f2 amb poca oferta … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-32256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca"],"acf":[],"yoast_head":"\nIMAGINA i Norman L\u00f3pez estrenen el primer podcast en catal\u00e0 d'eSport - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"description\" content=\"El podcast eSportsCAT ja es pot seguir a Twitch, Spotify i YouTube. 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