{"id":32257,"date":"2022-03-14T15:10:31","date_gmt":"2022-03-14T14:10:31","guid":{"rendered":"https:\/\/imaginadigital.com\/uncategorized-ca\/es-un-matx-la-primera-campanya-a-tinder-de-gencat\/"},"modified":"2026-07-17T16:27:37","modified_gmt":"2026-07-17T14:27:37","slug":"es-un-matx-la-primera-campanya-a-tinder-de-gencat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/blog-ca\/es-un-matx-la-primera-campanya-a-tinder-de-gencat\/","title":{"rendered":"\u00ab\u00c9s un matx!\u00bb La primera campanya a Tinder de Gencat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32257\" class=\"elementor elementor-32257 elementor-181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57738836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57738836\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cad0432\" data-id=\"7cad0432\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75134460 elementor-widget elementor-widget-text-editor\" data-id=\"75134460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>La Generalitat de Catalunya innova en la comunicaci\u00f3 presentant la seva primera campanya a Tinder de la m\u00e0 d&#8217;IMAGINA.<\/strong><\/p>\n<p>&#8220;\u00c9s un matx&#8221; t\u00e9 com a objectiu impulsar la vacunaci\u00f3 contra la Covid-19 entre els m\u00e9s joves. I quina millor manera que arribar-hi mitjan\u00e7ant una xarxa social de cites?<\/p>\n<p>A l&#8217;aplicaci\u00f3, la vacuna es converteix en un usuari de Tinder amb qui fer match. Utilitzem la il\u00b7lustraci\u00f3 per personificar la vacuna i convertir-la en un perfil m\u00e9s d&#8217;aquesta xarxa social de cites. La representem en moments clix\u00e9s: selfie al mirall de casa, fent exercici al gimn\u00e0s o presumint a la cuina com a xef, entre d&#8217;altres. L&#8217;objectiu: cridar l&#8217;atenci\u00f3, generar empatia i fomentar els clics a la web de cites pr\u00e8vies.<\/p>\n<p>\u00abIntentem captar els m\u00e9s joves, a qui ha costat trobar un motiu per vacunar-se\u00bb, ha explicat Carmen Cabezas, la secret\u00e0ria de Salut P\u00fablica de la Generalitat de Catalunya, que defensa que el departament animi a vacunar des d&#8217;aquesta xarxa social tal com ho fa a trav\u00e9s d&#8217;anuncis a moltes altres xarxes.<\/p>\n<p>&#8220;\u00c9s un matx!&#8221; apareix a la pantalla per despertar l&#8217;atenci\u00f3 dels usuaris, que consumeixen aquesta xarxa social de forma r\u00e0pida (es va avaluar que un usuari mitj\u00e0 veu 2 perfils per segon). \u00abSi encara no ens hem vist, demana&#8217;m una cita\u00bb diu el call to action principal de l&#8217;anunci, que va dirigit a la web de sol\u00b7licitar cita pr\u00e8via del departament de Salut.<\/p>\n<p>La campanya ha batut r\u00e8cord d&#8217;aparicions als mitjans de comunicaci\u00f3 com a campanya institucional: m\u00e9s de 300 not\u00edcies en menys de 3 dies de llan\u00e7ament. Entre alguns mitjans figuren\u00a0<a href=\"https:\/\/elpais.com\/espana\/catalunya\/2022-01-05\/cataluna-comienza-una-campana-en-tinder-para-promover-la-vacunacion.html\">El Pa\u00eds,<\/a>\u00a0<a href=\"https:\/\/www.eldiario.es\/catalunya\/generalitat-hara-publicidad-tinder-captar-jovenes-vacunacion_1_8632889.html\">El Diari<\/a>,<a href=\"https:\/\/www.abc.es\/espana\/abci-generalitat-inicia-campana-tinder-para-promover-vacunacion-entre-usuarios-202201061448_video.html?ref=https%3A%2F%2Fwww.bing.com%2F\">\u00a0ABC<\/a>,\u00a0<a href=\"https:\/\/www.ccma.cat\/324\/salut-entra-a-tinder-per-seduir-els-joves-que-encara-no-shan-vacunat-contra-la-covid\/noticia\/3138352\/\">324<\/a>,\u00a0<a href=\"https:\/\/www.telecinco.es\/informativos\/nacional\/campana-tinder-vacunacion-covid19-generalitat-cataluna_18_3262621171.html\">Telecinc<\/a>,\u00a0<a href=\"https:\/\/www.niusdiario.es\/espana\/catalunya\/cataluna-lanza-campana-tinder-incentivar-vacunacion-jovenes-match_18_3262096240.html\">Nius<\/a>\u00a0o mitjans especialitzats com\u00a0<a href=\"https:\/\/marketing4ecommerce.net\/tinder-no-es-solo-para-ligar-por-que-deberias-empezar-a-incluirla-en-tu-social-media-plan\/\">M\u00e0rqueting 4Ecommerce<\/a>. Uns resultats que manifesten quina estrat\u00e8gia i creativitat s\u00f3n una combinaci\u00f3 guanyadora quan van de la m\u00e0.<\/p>\n<p>Un \u00e8xit d&#8217;innovaci\u00f3 col\u00b7lectiu del qual estem molt orgullosos de formar-ne part.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e7d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e7d3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f191db\" data-id=\"1f191db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b5ea6 elementor-widget elementor-widget-video\" data-id=\"02b5ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b116d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b116d43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a300a19\" data-id=\"a300a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12e91e elementor-widget elementor-widget-image\" data-id=\"e12e91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"688\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp\" class=\"attachment-full size-full wp-image-184\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp 1030w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-300x200.webp 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-1024x684.webp 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-768x513.webp 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Generalitat de Catalunya innova en la comunicaci\u00f3 presentant la seva primera campanya a Tinder de la m\u00e0 d&#8217;IMAGINA. &#8220;\u00c9s un matx&#8221; t\u00e9 com a objectiu impulsar la vacunaci\u00f3 contra la Covid-19 entre els m\u00e9s joves. I quina millor manera que arribar-hi mitjan\u00e7ant una xarxa social de cites? A l&#8217;aplicaci\u00f3, la vacuna es converteix en &#8230; <a title=\"\u00ab\u00c9s un matx!\u00bb La primera campanya a Tinder de Gencat\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/blog-ca\/es-un-matx-la-primera-campanya-a-tinder-de-gencat\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre \u00ab\u00c9s un matx!\u00bb La primera campanya a Tinder de Gencat\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":5452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34,35],"tags":[],"class_list":["post-32257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","category-destacats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00ab\u00c9s un matx!\u00bb La primera campanya a Tinder de Gencat - 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