{"id":7564,"date":"2026-06-22T18:22:51","date_gmt":"2026-06-22T16:22:51","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/saba-copy\/"},"modified":"2026-06-22T18:25:25","modified_gmt":"2026-06-22T16:25:25","slug":"match","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/match\/","title":{"rendered":"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7564\" class=\"elementor elementor-7564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-538f2f6 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"538f2f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49c0f3b\" data-id=\"49c0f3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387c8c0 elementor-widget__width-auto elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"387c8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop.png\" class=\"attachment-full size-full wp-image-15837\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-desktop-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44f856d elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"44f856d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ae1d5f\" data-id=\"1ae1d5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24dde66 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"24dde66\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39978d1\" data-id=\"39978d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ca0fa elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"23ca0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"1080\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-mobile.png\" class=\"attachment-full size-full wp-image-15843\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-mobile.png 700w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-mobile-194x300.png 194w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Es-un-match-mobile-664x1024.png 664w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4dbb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4dbb06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5df863\" data-id=\"c5df863\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f46eb6a elementor-widget elementor-widget-heading\" data-id=\"f46eb6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Caso de \u00e9xito Marketing Digital: It's a Match!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-005d036 elementor-widget elementor-widget-text-editor\" data-id=\"005d036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La Generalitat de Catalunya afront\u00f3 el reto de comunicar la campa\u00f1a de vacunaci\u00f3n contra la COVID-19 a un p\u00fablico joven con reticencias y alta exposici\u00f3n a la desinformaci\u00f3n. Con el objetivo de conectar con esta audiencia en sus propios canales y lenguajes, Imagina desarroll\u00f3 la campa\u00f1a creativa \u00abIt&#8217;s a Match!\u00bb, que utiliz\u00f3 la mec\u00e1nica y la est\u00e9tica de la app de citas Tinder para convertir la vacuna en un acto deseable y relevante. La campa\u00f1a fue un ejemplo de real-time marketing institucional que demostr\u00f3 c\u00f3mo el humor y la creatividad pueden al servicio de la salud p\u00fablica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b552753\" data-id=\"b552753\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0783e9 elementor-widget elementor-widget-spacer\" data-id=\"d0783e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ff3ee elementor-widget elementor-widget-text-editor\" data-id=\"f2ff3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Conseguir que los j\u00f3venes se vacunaran contra la COVID-19 exig\u00eda una idea atrevida. En lugar de dirigirnos a ellos a trav\u00e9s de los canales tradicionales, llevamos la vacuna al lugar donde ya estaban: Tinder.<\/p><p>En la aplicaci\u00f3n, la vacuna se convirti\u00f3 en un perfil de Tinder: un personaje al que deslizar a la derecha y un match esperando a ocurrir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d52dcfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d52dcfa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b65e3a\" data-id=\"4b65e3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc2c17 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ddc2c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e90498b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e90498b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d57347\" data-id=\"1d57347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5233c8 elementor-widget elementor-widget-image\" data-id=\"e5233c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2.png\" class=\"attachment-full size-full wp-image-7697\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta2-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-70a903f\" data-id=\"70a903f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804ca36 elementor-widget elementor-widget-image\" data-id=\"804ca36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4.png\" class=\"attachment-full size-full wp-image-7692\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta4-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f7a86c\" data-id=\"5f7a86c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4915918 elementor-widget elementor-widget-image\" data-id=\"4915918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5.jpg\" class=\"attachment-full size-full wp-image-7690\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta5-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e698878 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e698878\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3818634\" data-id=\"3818634\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-954023d elementor-widget elementor-widget-image\" data-id=\"954023d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3.png\" class=\"attachment-full size-full wp-image-7695\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta3-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-52f185f\" data-id=\"52f185f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df080a8 elementor-widget elementor-widget-image\" data-id=\"df080a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6.jpg\" class=\"attachment-full size-full wp-image-7688\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta6-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eeecebf\" data-id=\"eeecebf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2cfa61 elementor-widget elementor-widget-image\" data-id=\"b2cfa61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"3201\" height=\"4267\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1.png\" class=\"attachment-full size-full wp-image-7699\" alt=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1.png 3201w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1-225x300.png 225w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1-768x1024.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1-1152x1536.png 1152w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Tinder-alta1-1536x2048.png 1536w\" sizes=\"(max-width: 3201px) 100vw, 3201px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb38214 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb38214\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eef4476\" data-id=\"eef4476\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d5fdd2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d5fdd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-840e4d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"840e4d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e9b2930\" data-id=\"e9b2930\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8d3dc elementor-widget elementor-widget-text-editor\" data-id=\"0d8d3dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<b><span style=\"color:#F6A000\">Deslizar a la derecha<\/span><br>por la vacuna<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27268df elementor-widget elementor-widget-text-editor\" data-id=\"27268df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Utilizamos la ilustraci\u00f3n para dar personalidad a la vacuna y convertirla en una usuaria de Tinder como cualquier otra. La situamos en escenas reconocibles y con un toque de humor: haci\u00e9ndose un selfi en el ba\u00f1o, entrenando en el gimnasio o presumiendo de un plato cocinado en casa. Cada decisi\u00f3n visual estaba pensada para detener el scroll.<\/p><p>Los usuarios de Tinder se mueven r\u00e1pido: un usuario medio ve dos perfiles por segundo. Dise\u00f1amos la campa\u00f1a para esa velocidad. El CTA principal, \u00abSi a\u00fan no hemos hecho match, pide cita\u00bb, enlazaba directamente con la p\u00e1gina de reserva de vacunaci\u00f3n del Departament de Salut de la Generalitat de Catalunya.<\/p><p>La campa\u00f1a bati\u00f3 r\u00e9cords de cobertura medi\u00e1tica para una campa\u00f1a institucional. Apareci\u00f3 en medios como El Pa\u00eds, El Diario, ABC, TV3, Telecinco y publicaciones especializadas como Marketing 4Ecommerce.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca54a14\" data-id=\"ca54a14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a712343 elementor-widget elementor-widget-spacer\" data-id=\"a712343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c0aa12 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"5c0aa12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Video-vertical.mp4\" autoplay=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2642b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2642b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a104daf\" data-id=\"a104daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eafe71b elementor-widget elementor-widget-spacer\" data-id=\"eafe71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67b606 elementor-widget elementor-widget-heading\" data-id=\"a67b606\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9a87c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d9a87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc27a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc27a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b6da05\" data-id=\"9b6da05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c6843 elementor-widget elementor-widget-template\" data-id=\"e3c6843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"14446\" class=\"elementor elementor-14446\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42cc4022 elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"42cc4022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13788ee6\" data-id=\"13788ee6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7efc601 e-transform e-transform elementor-widget elementor-widget-image\" data-id=\"7efc601\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/amazfit\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png\" class=\"attachment-full size-full wp-image-7328\" alt=\"Amazfit - Cas d&#039;\u00e8xit Social Media | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/06\/Amazfit-top-1-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f03a1b7\" data-id=\"5f03a1b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-425894c4 elementor-widget elementor-widget-image\" data-id=\"425894c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/delonghi\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"343\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png\" class=\"attachment-medium_large size-medium_large wp-image-7367\" alt=\"Casos d&#039;\u00e8xit M\u00e0rqueting Digital | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top-1536x686.png 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Delonghi-top.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5bd73daf\" data-id=\"5bd73daf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fd80e80 elementor-widget elementor-widget-image\" data-id=\"2fd80e80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/imaginadigital.com\/proyecto\/fotocasapro\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"858\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png\" class=\"attachment-full size-full wp-image-7430\" alt=\"Fotocasa Pro - Cas d&#039;\u00e8xit Social Media | IMAGINA\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top.png 1920w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-300x134.png 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1024x458.png 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-768x343.png 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/09\/Fotocasapro-top-1536x686.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-635degr elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"635degr\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ma64gn\" data-id=\"8ma64gn\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5nz6bt7 elementor-widget elementor-widget-text-editor\" data-id=\"5nz6bt7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"border-top:2px solid #e8e8e8;padding-top:20px;margin-top:20px\">\n<h3>Servicios relacionados<\/h3>\n<p>\u00bfQuieres conseguir resultados como los de <strong>\u00abIt\u2019s a Match!\u00bb \u2014 campa\u00f1a de vacunaci\u00f3n en Tinder<\/strong>? Conoce nuestra <a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\"><strong>agencia de Marketing Digital<\/strong><\/a> y descubre c\u00f3mo Imagina puede hacer crecer tu negocio.<\/p>\n<ul>\n<li><a href=\"https:\/\/imaginadigital.com\/agencia-marketing-digital-barcelona-madrid\/\">Agencia de Marketing Digital \u00b7 Imagina<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/casos-de-exito\/\">Ver todos los casos de \u00e9xito<\/a><\/li>\n<li><a href=\"https:\/\/imaginadigital.com\/contacto\/\">Cu\u00e9ntanos tu proyecto<\/a><\/li>\n<\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-huglpmy elementor-yes elementor-yes elementor-yes elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"huglpmy\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ceqjuwn\" data-id=\"ceqjuwn\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-xe6n1un elementor-widget elementor-widget-html\" data-id=\"xe6n1un\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Article\",\"headline\":\"Caso de \u00e9xito Marketing Digital: It&#8217;s a Match! \u2014 Catalonia&#8217;s First Tinder Campaign\",\"url\":\"https:\/\/imaginadigital.com\/proyecto\/match\/\",\"author\":{\"@type\":\"Organization\",\"name\":\"Imagina\",\"url\":\"https:\/\/imaginadigital.com\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Imagina Agencia de Marketing Digital\",\"url\":\"https:\/\/imaginadigital.com\"},\"about\":{\"@type\":\"Organization\",\"name\":\"It&#8217;s a Match! \u2014 Catalonia&#8217;s First Tinder Campaign\"}}<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Caso de \u00e9xito Marketing Digital: It&#8217;s a Match! \u00abIt\u2019s a Match!\u00bb \u2014 La primera campa\u00f1a de vacunaci\u00f3n en Tinder de Catalu\u00f1a En Imagina trabajamos junto a \u00abIt\u2019s a Match!\u00bb para desarrollar una estrategia de Marketing Digital personalizada, orientada a alcanzar sus objetivos de negocio. Tras analizar en profundidad su situaci\u00f3n de partida, identificamos las oportunidades &#8230; <a title=\"Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/match\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: vacunaci\u00f3n en Tinder\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7564","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso de \u00e9xito \u00abIt\u2019s a Match!\u00bb: 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