{"id":7769,"date":"2022-09-30T10:13:32","date_gmt":"2022-09-30T08:13:32","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/saba-copy\/"},"modified":"2025-03-13T09:59:09","modified_gmt":"2025-03-13T08:59:09","slug":"barcelona-activa","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/barcelona-activa\/","title":{"rendered":"BCN Activa"},"content":{"rendered":"\t\t
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Caso de \u00e9xito<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHub de ocupaci\u00f3n y co-creaci\u00f3n para Barcelona Activa<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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En IMAGINA<\/strong>, hemos desarrollado una estrategia de comunicaci\u00f3n digital<\/strong> para posicionar el Convent de Sant Agust\u00ed<\/strong> como un referente para j\u00f3venes en b\u00fasqueda de oportunidades laborales, formaci\u00f3n y emprendimiento.<\/p>

Captaci\u00f3n de nuevos usuarios<\/strong>. Implementamos un plan de acci\u00f3n estrat\u00e9gico<\/strong> para atraer a nuevos beneficiarios que a\u00fan no conocen el servicio.<\/p>

Fidelizaci\u00f3n de la comunidad<\/strong>. Dise\u00f1amos contenidos y campa\u00f1as para fortalecer el v\u00ednculo con los usuarios actuales, fomentando su participaci\u00f3n y compromiso con el espacio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tAcciones \noff y online<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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En IMAGINA<\/strong>, hemos dise\u00f1ado una estrategia digital para desarrollar un HUB de ocupaci\u00f3n y co-creaci\u00f3n<\/strong> en el Convent de Sant Agust\u00ed<\/strong>, dirigido a j\u00f3venes en b\u00fasqueda de oportunidades laborales y formaci\u00f3n.<\/p>

Estrategia de comunicaci\u00f3n integral<\/strong>. Implementamos un plan de acci\u00f3n<\/strong> que combina acciones online y offline<\/strong> para potenciar la visibilidad y el engagement del proyecto.<\/p>

Metodolog\u00edas innovadoras<\/strong>.\u00a0Organizamos focus groups<\/strong> con j\u00f3venes usuarios y no usuarios de Barcelona Activa<\/strong>, adem\u00e1s de sesiones de Design Thinking<\/strong> con decision makers para optimizar el impacto de la iniciativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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M\u00e1s proyectos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Caso de \u00e9xito Hub de ocupaci\u00f3n y co-creaci\u00f3n para Barcelona Activa En IMAGINA, hemos desarrollado una estrategia de comunicaci\u00f3n digital para posicionar el Convent de Sant Agust\u00ed como un referente para j\u00f3venes en b\u00fasqueda de oportunidades laborales, formaci\u00f3n y emprendimiento. Captaci\u00f3n de nuevos usuarios. Implementamos un plan de acci\u00f3n estrat\u00e9gico para atraer a nuevos beneficiarios … Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7769","post","type-post","status-publish","format-standard","hentry","category-proyecto"],"acf":[],"yoast_head":"\nBCN Activa - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/ca\/proyecto\/barcelona-activa\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCN Activa - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Caso de \u00e9xito Hub de ocupaci\u00f3n y co-creaci\u00f3n para Barcelona Activa En IMAGINA, hemos desarrollado una estrategia de comunicaci\u00f3n digital para posicionar el Convent de Sant Agust\u00ed como un referente para j\u00f3venes en b\u00fasqueda de oportunidades laborales, formaci\u00f3n y emprendimiento. 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