{"id":9309,"date":"2022-10-19T13:31:07","date_gmt":"2022-10-19T11:31:07","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/residus-copy\/"},"modified":"2026-06-10T08:38:39","modified_gmt":"2026-06-10T06:38:39","slug":"petit-celler-i-vinissim","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/ca\/proyecto\/petit-celler-i-vinissim\/","title":{"rendered":"Petit Celler i Vin\u00edssim"},"content":{"rendered":"\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tWe designed two advertising campaigns for two of our most important wine sector clients \u2014 both recognised by the Academy of Interactive and Visual Arts (AIVA) in New York in the Campaign-Corporate Communication for Branded Content category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t We developed two 360\u00ba communication campaigns to boost visibility and reinforce sales for two Excelsia wine brands: Petit Celler and Vin\u00edssim Andorra. We took care of strategy, creative concept and storytelling, creative direction of the photoshoot and audiovisual production of viral pieces, social media strategy, management and content production. We also defined long-tail actions to increase reach and produced offline materials: posters and flyers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t