It’s a Match! — Catalonia’s First Tinder Campaign

Case Study: “It’s a Match!” — Catalonia’s First Tinder Vaccination Campaign Getting young people vaccinated against COVID-19 required a bold idea. Instead of going to them through traditional channels, we took the vaccine to where they already were — Tinder. We used illustration to give the vaccine a personality — turning it into a Tinder … Read more

Saba – Social Listening and Reputation Strategy Across Markets

Case Study Social listening to understand Saba’s brand perception IMAGINA ran a comprehensive social listening and reputation strategy for Saba — monitoring online conversations across multiple markets to understand brand perception and surface strategic insights. Much more than a car park We delivered monthly reports with trend analysis, sentiment mapping and strategic recommendations — helping … Read more

Damel – TikTok Content Strategy for a Leading Confectionery Brand

Case Study We are the Social Media partnerfor Grupo DAMEL IMAGINA is Grupo DAMEL’s social media partner — managing their TikTok presence through short-form video content designed to engage food and confectionery audiences at scale. TikTok video views + 0 K TikTok likes + 0 M TikTok followers + 0 TikTok profile views + 0 … Read more

Liberbank – A Digital Acquisition Campaign for an Online Banking Product

Case Study “No Strings Attached” — Digital Acquisition Campaign for Liberbank Liberbank needed to launch their zero-fee online account — Nueva Cuenta Online SIN — to a digital-native audience. The brief: attract new customers with a brand identity that felt fresh, modern, and relevant to younger consumers. A strategy with no strings attached We led … Read more

Fotocasa Pro – Building a B2B Social Community for Real Estate Professionals

Case Study The first B2B social communityfor real estate professionals Fotocasa Pro needed a dedicated social media presence to connect with real estate agents and agencies — and IMAGINA built their B2B community strategy from the ground up. Followers + 0 K Reach + 0 M Impressions + 0 M Plays + 0 K https://imaginadigital.com/wp-content/uploads/2022/09/VIDEO.mp4 … Read more

Carnet Jove – Social Media Strategy to Connect With Young Audiences

Case Study Digital Partner for Carnet Jove Our challenge: reach young people across Catalonia through social media and drive registrations on the Carnet Jove platform. We built a segmented social strategy targeting four distinct audience types across four major platforms, ensuring every touchpoint felt personal and relevant. Twitter impressions + 0 K Instagram impressions + … Read more

DeLonghi – Building a Coffee Lovers Community

Case Study We love coffee as much as Brad Pitt DeLonghi came to IMAGINA to build and grow a loyal community of coffee lovers across their social media channels — increasing engagement, brand affinity and cultural relevance. https://imaginadigital.com/wp-content/uploads/2022/09/video-2_2-1.mp4 We built the most Coffee Lover community We took over the daily management of DeLonghi’s social media, … Read more

Ganamos nuestro primer premio Laus

Estamos de enhorabuena: los premios ADG-Laus, organizados por la prestigiosa Asociación de Directores de Arte y Diseñadores Gráficos, han reconocido con un Laus de Bronce el proyecto de social media “Som Gent De Profit” ideado para la Agència de Residus de Catalunya (Generalitat de Catalunya). “Som Gent de Profit” tiene el objetivo de evitar el … Read more

IMAGINA logra 3 premios en los Communicator Awards 2022 de Nueva York

Estamos muy felices de anunciar que hemos conseguido 3 premios en los Communicator Awards 2022 que celebra la Academia de Artes Interactivas y Visuales (AIVA), la entidad de referencia en términos de diseño audiovisual, de Nueva York. Los Communicator Awards premian cada año la excelencia en la comunicación estratégica, eficaz y significativa a través de … Read more

#ElCatalàÉsSexi, o cómo promover el uso del catalán entre jóvenes

Teníamos un reto: promover el uso del catalán entre jóvenes. Aprovechando una de las fechas más emblemáticas en Cataluña, la fiesta de Sant Jordi, que tiene lugar cada 23 de abril y que celebra el amor, crearíamos una campaña de temática romántica y canalla a partes iguales. ¿Cómo si no íbamos a impactarles? Para sumar … Read more