{"id":13163,"date":"2022-12-15T11:30:28","date_gmt":"2022-12-15T10:30:28","guid":{"rendered":"https:\/\/imaginadigital.com\/proyecto\/grupo-calaf-copy\/"},"modified":"2023-01-11T18:01:16","modified_gmt":"2023-01-11T17:01:16","slug":"grupo-calaf-cat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/proyecto\/grupo-calaf-cat\/","title":{"rendered":"Grupo Calaf Cat"},"content":{"rendered":"\t\t
Des d’IMAGINA plantegem una estrat\u00e8gia digital multicanal per incrementar la visibilitat de Grup Calaf i la seva marca Picvisa a un p\u00fablic B2B dins del territori nacional i internacional. L’objectiu principal va ser captar leads mitjan\u00e7ant campanyes paid a Social Ads i a Google Ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Per a generar Brand awareness i, posteriorment, la captaci\u00f3 de leads, creem una estrat\u00e8gia multicanal en les seg\u00fcents plataformes: Google Ads, Linkedin Ads, Twitter Ads i Program\u00e0tica. Per aix\u00f2, es va realitzar un estudi exhaustiu de la segmentaci\u00f3 de les campanyes, complementant-se amb el knowledge del client, molt important en aquest cas, ja que es tracta d’un producte B2B molt espec\u00edfic. A m\u00e9s, per a una major efectivitat i retenci\u00f3 de l’usuari, es va crear una landing page espec\u00edfica per a la captaci\u00f3 de leads seguint els principals punts clau del UX.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Cas d’\u00e8xit Estrat\u00e8gia paid multicanal per Grupo Calaf (Picvisa) Des d’IMAGINA plantegem una estrat\u00e8gia digital multicanal per incrementar la visibilitat de Grup Calaf i la seva marca Picvisa a un p\u00fablic B2B dins del territori nacional i internacional. L’objectiu principal va ser captar leads mitjan\u00e7ant campanyes paid a Social Ads i a Google Ads. + … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":12314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-13163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto"],"acf":[],"yoast_head":"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
M\u00e9s projectes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"