{"id":1640,"date":"2021-07-01T11:12:00","date_gmt":"2021-07-01T11:12:00","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=1640"},"modified":"2022-09-08T14:14:20","modified_gmt":"2022-09-08T12:14:20","slug":"dia-mundial-de-las-rrss-instagram-se-posiciona-como-la-red-social-mas-efectiva-para-las-empresas","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/dia-mundial-de-las-rrss-instagram-se-posiciona-como-la-red-social-mas-efectiva-para-las-empresas\/","title":{"rendered":"IMAGINA presenta el I Bar\u00f3metro IMAGINA Social Media"},"content":{"rendered":"<p>Coincidiendo con el D\u00eda Mundial de las RRSS, en IMAGINA hemos presentado el I Bar\u00f3metro IMAGINA sobre Social Media en el que analizamos los objetivos, prioridades, previsiones y resultados de las empresas en redes sociales.<\/p>\n<p>Mediante entrevistas a 650 responsables de marketing de empresas pertenecientes a 13 sectores diferentes, ponemos de manifiesto que el 75% de las compa\u00f1\u00edas aseguran que este a\u00f1o ampliar\u00e1n su presencia en redes sociales.<\/p>\n<p>Aunque solo el 19% de los directos de marketing encuestados consideran Instagram una prioridad para este a\u00f1o, tambi\u00e9n revelan que esta red social es la que mejores resultados aporta a la empresa (40,7%), siendo la m\u00e1s efectiva, seguida por Facebook (25%) y Linkedin (11%).<\/p>\n<p>No pasa lo mismo con Tik Tok, ya que esta red social es prioritaria para el 32,6% de los encuestados -aunque solo un 4% de las empresas cuentan con perfil en Tik Tok-.<\/p>\n<p>\u201cCada vez son m\u00e1s las compa\u00f1\u00edas y marcas de diferentes sectores que aterrizan en nuevos canales como TikTok pero es cierto que su estrategia est\u00e1 mucho m\u00e1s asentada en redes como Instagram o Facebook por lo que es l\u00f3gico que los resultados en estos canales sean m\u00e1s satisfactorios\u201d, explica Daniel Casanovas, director general de IMAGINA.<\/p>\n<p>Por sectores, moda y belleza es el que en mayor medida ve cumplidos sus objetivos a trav\u00e9s de Instagram (82%), seguido por el sector de alimentaci\u00f3n y bebidas y retail (68%).<\/p>\n<p>\u201cLo que s\u00ed que est\u00e1 claro es que las empresas -sean del sector que sean- est\u00e1n apostado muy fuerte por su estrategia de social media y, de hecho, el 75% de las 650 compa\u00f1\u00edas encuestadas aseguran que en este a\u00f1o ampliar\u00e1n su presencia en redes sociales\u201d, afirma Casanovas.<\/p>\n<p>Una buena estrategia es clave para que realmente cada canal cumpla su objetivo, por lo que elaborar una estrategia adecuada es el primer paso para el \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coincidiendo con el D\u00eda Mundial de las RRSS, en IMAGINA hemos presentado el I Bar\u00f3metro IMAGINA sobre Social Media en el que analizamos los objetivos, prioridades, previsiones y resultados de las empresas en redes sociales. Mediante entrevistas a 650 responsables de marketing de empresas pertenecientes a 13 sectores diferentes, ponemos de manifiesto que el 75% &#8230; <a title=\"IMAGINA presenta el I Bar\u00f3metro IMAGINA Social Media\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/dia-mundial-de-las-rrss-instagram-se-posiciona-como-la-red-social-mas-efectiva-para-las-empresas\/\" aria-label=\"Read more about IMAGINA presenta el I Bar\u00f3metro IMAGINA Social Media\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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