{"id":181,"date":"2022-03-14T15:10:31","date_gmt":"2022-03-14T14:10:31","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=181"},"modified":"2022-09-08T14:14:11","modified_gmt":"2022-09-08T12:14:11","slug":"es-un-match-la-primera-campana-en-tinder-de-gencat","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/es-un-match-la-primera-campana-en-tinder-de-gencat\/","title":{"rendered":"\u00ab\u00c9s un match!\u00bb La primera campa\u00f1a en Tinder de Gencat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"181\" class=\"elementor elementor-181\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57738836 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57738836\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cad0432\" data-id=\"7cad0432\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75134460 elementor-widget elementor-widget-text-editor\" data-id=\"75134460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>La Generalitat de Catalunya innova en su comunicaci\u00f3n presentando su primera campa\u00f1a en Tinder de la mano de IMAGINA.<\/strong><\/p><p>\u00ab\u00c9s un match\u00bb tiene como objetivo impulsar la vacunaci\u00f3n contra la Covid-19 entre los m\u00e1s j\u00f3venes. Y \u00bfqu\u00e9 mejor manera que llegar a ellos mediante una red social de citas?<\/p><p>En la aplicaci\u00f3n, la vacuna se convierte en un usuario de Tinder con quien hacer \u00abmatch\u00bb. Utilizamos la ilustraci\u00f3n para personificar a la vacuna y convertirla en un perfil m\u00e1s de esta red social de citas. La representamos en momentos clich\u00e9s: selfie en el espejo de casa, haciendo ejercicio en el gimnasio o presumiendo en la cocina como chef, entre otros. El objetivo: llamar la atenci\u00f3n, generar empat\u00eda y fomentar los clics a la web de citas previas.<\/p><p>\u00abIntentamos captar a los m\u00e1s j\u00f3venes, a los que ha costado encontrar un motivo para vacunarse\u00bb, ha explicado Carmen Cabezas, la secretaria de Salut P\u00fablica de la Generalitat de Catalunya, quien defiende que el departamento anime a vacunar desde esta red social tal y como lo hace a trav\u00e9s de anuncios en muchas otras redes.<\/p><p>\u201c\u00c9s un match!\u201d aparece en la pantalla para despertar la atenci\u00f3n de los usuarios, quienes consumen esta red social de forma r\u00e1pida (se evalu\u00f3 que un usuario medio ve 2 perfiles por segundo). \u00abSi todav\u00eda no nos hemos visto, p\u00eddeme una cita\u00bb reza el call to action principal del anuncio, que va dirigido a la web de solicitar cita previa del departamento de Salut.<\/p><p>La campa\u00f1a ha batido r\u00e9cord de apariciones en los medios de comunicaci\u00f3n como campa\u00f1a institucional: m\u00e1s de 300 noticias en menos de 3 d\u00edas de lanzamiento. Entre algunos medios figuran\u00a0<a href=\"https:\/\/elpais.com\/espana\/catalunya\/2022-01-05\/cataluna-comienza-una-campana-en-tinder-para-promover-la-vacunacion.html\">El Pa\u00eds,<\/a>\u00a0<a href=\"https:\/\/www.eldiario.es\/catalunya\/generalitat-hara-publicidad-tinder-captar-jovenes-vacunacion_1_8632889.html\">El Diario<\/a>,<a href=\"https:\/\/www.abc.es\/espana\/abci-generalitat-inicia-campana-tinder-para-promover-vacunacion-entre-usuarios-202201061448_video.html?ref=https%3A%2F%2Fwww.bing.com%2F\">\u00a0ABC<\/a>,\u00a0<a href=\"https:\/\/www.ccma.cat\/324\/salut-entra-a-tinder-per-seduir-els-joves-que-encara-no-shan-vacunat-contra-la-covid\/noticia\/3138352\/\">324<\/a>,\u00a0<a href=\"https:\/\/www.telecinco.es\/informativos\/nacional\/campana-tinder-vacunacion-covid19-generalitat-cataluna_18_3262621171.html\">Telecinco<\/a>,\u00a0<a href=\"https:\/\/www.niusdiario.es\/espana\/catalunya\/cataluna-lanza-campana-tinder-incentivar-vacunacion-jovenes-match_18_3262096240.html\">Nius<\/a>\u00a0o medios especializados como\u00a0<a href=\"https:\/\/marketing4ecommerce.net\/tinder-no-es-solo-para-ligar-por-que-deberias-empezar-a-incluirla-en-tu-social-media-plan\/\">Marketing 4Ecommerce<\/a>. Unos resultados que manifiestan que estrategia y creatividad son una combinaci\u00f3n ganadora cuando van de la mano.<\/p><p>Un \u00e9xito de innovaci\u00f3n colectivo del que estamos muy orgullos@s de formar parte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e7d3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28e7d3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f191db\" data-id=\"1f191db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02b5ea6 elementor-widget elementor-widget-video\" data-id=\"02b5ea6\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Comp-1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b116d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b116d43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a300a19\" data-id=\"a300a19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12e91e elementor-widget elementor-widget-image\" data-id=\"e12e91e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1030\" height=\"688\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp\" class=\"attachment-full size-full wp-image-184\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png.webp 1030w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-300x200.webp 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-1024x684.webp 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2022\/04\/Tinder-creativitats-1030x688.png-768x513.webp 768w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La Generalitat de Catalunya innova en su comunicaci\u00f3n presentando su primera campa\u00f1a en Tinder de la mano de IMAGINA. \u00ab\u00c9s un match\u00bb tiene como objetivo impulsar la vacunaci\u00f3n contra la Covid-19 entre los m\u00e1s j\u00f3venes. Y \u00bfqu\u00e9 mejor manera que llegar a ellos mediante una red social de citas? En la aplicaci\u00f3n, la vacuna se &#8230; <a title=\"\u00ab\u00c9s un match!\u00bb La primera campa\u00f1a en Tinder de Gencat\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/es-un-match-la-primera-campana-en-tinder-de-gencat\/\" aria-label=\"Read more about \u00ab\u00c9s un match!\u00bb La primera campa\u00f1a en Tinder de Gencat\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-destacados"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab\u00c9s un match!\u00bb La primera campa\u00f1a en Tinder de Gencat - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/blog\/es-un-match-la-primera-campana-en-tinder-de-gencat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab\u00c9s un match!\u00bb La primera campa\u00f1a en Tinder de Gencat - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"La Generalitat de Catalunya innova en su comunicaci\u00f3n presentando su primera campa\u00f1a en Tinder de la mano de IMAGINA. \u00ab\u00c9s un match\u00bb tiene como objetivo impulsar la vacunaci\u00f3n contra la Covid-19 entre los m\u00e1s j\u00f3venes. 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