{"id":189,"date":"2022-01-13T15:13:17","date_gmt":"2022-01-13T14:13:17","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=189"},"modified":"2022-09-09T08:18:32","modified_gmt":"2022-09-09T06:18:32","slug":"imagina-y-norman-lopez-estrenan-el-primer-podcast-en-catalan-sobre-esports","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/imagina-y-norman-lopez-estrenan-el-primer-podcast-en-catalan-sobre-esports\/","title":{"rendered":"IMAGINA y Norman L\u00f3pez estrenan el primer podcast en catal\u00e1n de eSport"},"content":{"rendered":"<p>El\u00a0podcast\u00a0eSportsCAT\u00a0ya se puede seguir en\u00a0<a href=\"http:\/\/www.twitch.tv\/lopeznorman44\">Twitch<\/a>,\u00a0<a href=\"http:\/\/spotify\/\">Spotify<\/a>\u00a0y\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCWGMEX1zEoARdv_Y2IRaCsw\">YouTube<\/a>.<\/p>\n<p>IMAGINA ha puesto en marcha un nuevo proyecto, cogiendo como base 2 tendencias muy consolidadas en el mundo digital: los eSports y los\u00a0podcasts. Y un tercer aspecto importante: la difusi\u00f3n del catal\u00e1n en un sector de entretenimiento con una cantidad inmensa de jugadores y espectadores, pero con poca oferta en catal\u00e1n.<\/p>\n<p>De estas inquietudes nace\u00a0<a href=\"https:\/\/open.spotify.com\/show\/4wdj4BNwKCEUKJsB1e8hws\">eSportsCAT<\/a>. El\u00a0podcast\u00a0pretende acercar el mundo de los deportes electr\u00f3nicos, no solo a forofos, sino tambi\u00e9n al p\u00fablico general que desconozca las particularidades de este sector. \u00bfC\u00f3mo? A trav\u00e9s de varias secciones e invitados de renombre mundial dentro del mundo de los eSports. Catalu\u00f1a es una potencia europea dentro de \u00e9ste mundo y el\u00a0podcast\u00a0busca darle valor a esa propuesta cada vez m\u00e1s forjada.<\/p>\n<p>Las propuestas de eSports en Catalu\u00f1a son variadas y cada vez m\u00e1s populares. Recientemente, se ha puesto en marcha la Liga catalana de eSports, organizada por la Uni\u00f3n de Federaciones Deportivas de Catalu\u00f1a, que pretende aglutinar las 71 federaciones deportivas con un videojuego de su deporte. De hecho, Isabel P\u00e9rez, secretaria general de la\u00a0UFEC,\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/3FIoryYRgPZ8LjO9twcCcv\">pas\u00f3 por eSportsCAT\u00a0a explicar la propuesta.<\/a><\/p>\n<p>El programa est\u00e1 presentado por el\u00a0streamer\u00a0m\u00e1s visto y seguido en catal\u00e1n: Norman L\u00f3pez (<a href=\"https:\/\/www.twitch.tv\/lopeznorman44\">LopezNorman44<\/a>). Norman afirma que \u00ablos eSports est\u00e1n mucho m\u00e1s\u00a0extendidos\u00a0de lo que pensamos. Lo que pasa, es que a menudo no somos capaces de explicarlos bien al p\u00fablico general. El podcast eSportsCAT\u00a0tiene que ser un espacio donde el p\u00fablico general descubra qu\u00e9 son los eSports, qui\u00e9n trabaja ah\u00ed, en que consiste, qu\u00e9 tipos hay\u2026 en definitiva, un espacio para conocer los deportes electr\u00f3nicos.\u00bb<\/p>\n<p>Arnau Sanz, director de\u00a0IMAGINA, a\u00f1ade que el programa es un ejemplo m\u00e1s de la voluntad constante de la agencia para crear contenido, innovar y experimentar en nuevos formatos. \u201cEmpezamos a tener proyectos donde es posible aplicar estrategias de\u00a0marketing\u00a0en los deportes, en canales como\u00a0Twitch\u00a0o incluso en los propios videojuegos. Estas plataformas nos permiten localizar un p\u00fablico muy amplio y con unos patrones de comportamiento, necesidades y gustos muy evidentes, lo que se convierte autom\u00e1ticamente en un caramelo para grandes marcas\u201d.<\/p>\n<p>Recientemente IMAGINA ha puesto en marcha un\u00a0Hub\u00a0en las oficinas de Barcelona para testar varios\u00a0gadgets\u00a0de realidad aumentada, con el objetivo de experimentar nuevos canales y formatos de publicidad, entretenimiento y socializaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0podcast\u00a0eSportsCAT\u00a0ya se puede seguir en\u00a0Twitch,\u00a0Spotify\u00a0y\u00a0YouTube. IMAGINA ha puesto en marcha un nuevo proyecto, cogiendo como base 2 tendencias muy consolidadas en el mundo digital: los eSports y los\u00a0podcasts. Y un tercer aspecto importante: la difusi\u00f3n del catal\u00e1n en un sector de entretenimiento con una cantidad inmensa de jugadores y espectadores, pero con poca oferta en &#8230; <a title=\"IMAGINA y Norman L\u00f3pez estrenan el primer podcast en catal\u00e1n de eSport\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/imagina-y-norman-lopez-estrenan-el-primer-podcast-en-catalan-sobre-esports\/\" aria-label=\"Read more about IMAGINA y Norman L\u00f3pez estrenan el primer podcast en catal\u00e1n de eSport\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IMAGINA y Norman L\u00f3pez estrenan el primer podcast en catal\u00e1n de eSport - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/blog\/imagina-y-norman-lopez-estrenan-el-primer-podcast-en-catalan-sobre-esports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMAGINA y Norman L\u00f3pez estrenan el primer podcast en catal\u00e1n de eSport - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"El\u00a0podcast\u00a0eSportsCAT\u00a0ya se puede seguir en\u00a0Twitch,\u00a0Spotify\u00a0y\u00a0YouTube. IMAGINA ha puesto en marcha un nuevo proyecto, cogiendo como base 2 tendencias muy consolidadas en el mundo digital: los eSports y los\u00a0podcasts. Y un tercer aspecto importante: la difusi\u00f3n del catal\u00e1n en un sector de entretenimiento con una cantidad inmensa de jugadores y espectadores, pero con poca oferta en ... 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