{"id":21697,"date":"2024-06-13T13:39:24","date_gmt":"2024-06-13T11:39:24","guid":{"rendered":"https:\/\/imaginadigital.com\/?p=21697"},"modified":"2024-07-01T08:40:17","modified_gmt":"2024-07-01T06:40:17","slug":"experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados","status":"publish","type":"post","link":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/","title":{"rendered":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21697\" class=\"elementor elementor-21697\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbf0c05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbf0c05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f86c53\" data-id=\"1f86c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ebc976 elementor-widget elementor-widget-author-box\" data-id=\"2ebc976\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/JavierCampillo_COLOR-300x295.png\" alt=\"Picture of Javier Campillo\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tJavier Campillo\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\t<p>Paid Media Manager y experto en SEO en IMAGINA<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20aab41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20aab41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e459d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e459d2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ae0f95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ae0f95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddc644e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddc644e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2846778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2846778\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a3bf33\" data-id=\"2a3bf33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93cdd1c elementor-widget elementor-widget-image\" data-id=\"93cdd1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-21845\" alt=\"\" srcset=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1024x576.jpg 1024w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-300x169.jpg 300w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-768x432.jpg 768w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1-1536x864.jpg 1536w, https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/screenshot-google-ads-scaled-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Campa\u00f1a de b\u00fasqueda de Google Ads.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0896364 elementor-widget elementor-widget-text-editor\" data-id=\"0896364\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Las <strong>campa\u00f1as de b\u00fasqueda en Google<\/strong>, se posicionan como una herramienta fundamental para atraer tr\u00e1fico a tu web, sin embargo, no siempre obtenemos los resultados esperados, y optimizarlas puede convertirse en todo un desaf\u00edo. Si te encuentras en esta situaci\u00f3n, que no cunda el p\u00e1nico, \u00a1existen soluciones!&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Vamos a repasar algunos de los puntos m\u00e1s importantes para ir <strong>optimizando tus campa\u00f1as de b\u00fasqueda.<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<p><strong>1. Revisar las conversiones y los t\u00e9rminos de b\u00fasqueda<\/strong><\/p>\n<p><span data-contrast=\"auto\">Lo primero es <strong>analizar las conversiones<\/strong>, aunque tus campa\u00f1as ya lleven tiempo corriendo. Puede haber cambios que hagan que tus conversiones se caigan y dejes de medir.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Cuando te asegures de que todo est\u00e1 correcto, debes <strong>revisar los t\u00e9rminos de b\u00fasqueda<\/strong> que disparas tus anuncios. \u00bfQuiz\u00e1 son t\u00e9rminos muy alejados de la intenci\u00f3n de conversi\u00f3n? Muchas veces aparecemos por b\u00fasquedas m\u00e1s informacionales y puede coincidir con un punto de consciencia del usuario demasiado alejado de la conversi\u00f3n.&nbsp;<\/span><\/p>\n<p><strong>2. Analizar la estructura de las campa\u00f1as<\/strong><\/p>\n<p><span data-contrast=\"auto\">\u00a1Ojo con la hipersegmentaci\u00f3n de tus campa\u00f1as! Dependiendo de las impresiones de nuestros anuncios y de la cantidad de conversiones, si tenemos una cuenta demasiado segmentada, muchos anuncios o con impresiones\/conversiones muy bajas a la m\u00e1quina le costar\u00e1 arrancar y saber qui\u00e9n puede ser tu cliente potencial.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Si eso es as\u00ed, te aconsejo <strong>agrupar todo bajo una o dos campa\u00f1as<\/strong>, con diferentes grupos de anuncio y darle de comer a la plataforma.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><strong>3. Conocer la importancia de la estrategia de puja<\/strong><\/p>\n<p><span data-contrast=\"auto\">Google Ads ofrece diferentes estrategias de puja, como<strong> la puja manual<\/strong>, <strong>la puja inteligente y la puja por objetivo de conversi\u00f3n<\/strong>, por lo que debes seleccionar la que m\u00e1s se adapta a los objetivos de tu campa\u00f1a. Las pujas se han de ajustar en funci\u00f3n del rendimiento, adapt\u00e1ndolas a las palabras clave y anuncios.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Si tuviera que resumirlo de manera muy r\u00e1pida, lo har\u00eda de esta:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Cuenta sin hist\u00f3rico o pocas conversiones:<\/strong> Maximizar clics \u2013 Maximizar Conversiones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Cuenta con volumen de conversiones:<\/strong> Valor de Conversi\u00f3n.<\/span>&nbsp;<\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"17\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\"><strong>Cuenta\/Campa\u00f1a estable:<\/strong> CPA Objetivo \u2013 Roas Objetivo.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">Analiza siempre muy bien las opciones, puesto que aqu\u00ed son muchas las variables que entran en juego.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><strong>4. Negativizaci\u00f3n de t\u00e9rminos de b\u00fasqueda<\/strong><\/p>\n<p><span class=\"TextRun SCXW260622617 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW260622617 BCX0\">Uno de los <strong>errores m\u00e1s <\/strong><\/span><strong><span class=\"NormalTextRun SCXW260622617 BCX0\">comunes<\/span><\/strong><span class=\"NormalTextRun SCXW260622617 BCX0\"> en muchas de las c<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">ampa\u00f1as de b\u00fasqueda es <strong>no revisar los t\u00e9rminos de b\u00fasqueda<\/strong> que disparan un anuncio. Adem\u00e1s de identificar si esos t\u00e9rminos son transaccionales o no, es muy importante negativizar aquellos t\u00e9<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">rminos que no se ajustan a nuestra campa\u00f1a. <\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">Y <\/span><span class=\"NormalTextRun SCXW260622617 BCX0\">sobre todo<\/span><span class=\"NormalTextRun SCXW260622617 BCX0\"> si trabajamos <\/span><em><span class=\"NormalTextRun SCXW260622617 BCX0\">keywords<\/span><\/em><span class=\"NormalTextRun SCXW260622617 BCX0\"> en concordancia amplia, Google nos puede llegar a mostrar en las b\u00fasquedas m\u00e1s insospechadas.<\/span><\/span><span class=\"EOP SCXW260622617 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><strong>5. Review copys<\/strong><\/p>\n<p><span class=\"TextRun SCXW94019287 BCX0\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94019287 BCX0\">Los t\u00edtulos y <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">copys<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> que los acompa\u00f1an siempre han de ser <strong>claros <\/strong><\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"><strong>y concisos, adem\u00e1s de contener las palabras clave.<\/strong> Si queremos que estos funcionen, siempre deben ir acompa\u00f1ados de un <em>\u201c<\/em><\/span><em><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW94019287 BCX0\">Call<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">to<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW94019287 BCX0\">Action<\/span><\/em><span class=\"NormalTextRun SCXW94019287 BCX0\"><em>\u201d<\/em> (CTA), <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">el cual debe indicar de una manera clara la acci\u00f3n que queremos que hagan los usuarios. <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">Te recomiendo experimentar con diferentes tipos de <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">t\u00edtulos, descripciones y CTA para detectar cu\u00e1les funcionan mejor. <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">Otro consejo que te puede <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">servir<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> es usar las extensiones de anuncios, <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">debido a que estas proporcionan<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> m\u00e1s informaci\u00f3n sobre tu negocio<\/span><span class=\"NormalTextRun SCXW94019287 BCX0\"> y aumentan <\/span><span class=\"NormalTextRun SCXW94019287 BCX0\">el total de clics.<\/span><\/span><span class=\"EOP SCXW94019287 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Recuerda que optimizar las campa\u00f1as en Google Ads, es un proceso continuo, por la cual cosa ten presentes los puntos comentados anteriormente y <strong>realiza de manera habitual todos los ajustes que sean necesarios<\/strong> <strong>para mejorar el rendimiento de tus campa\u00f1as<\/strong> y alcanzar tus objetivos o los de tu cliente.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"auto\">Hay otros muchos puntos importantes que pueden afectar a los resultados de tus campa\u00f1as de b\u00fasqueda, pero con esto ya tienes por d\u00f3nde empezar.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f19180b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f19180b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df58dc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df58dc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4079ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4079ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c5955a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c5955a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-686680a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686680a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33f5cba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33f5cba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d603d31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d603d31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campa\u00f1a de b\u00fasqueda de Google Ads. Las campa\u00f1as de b\u00fasqueda en Google, se posicionan como una herramienta fundamental para atraer tr\u00e1fico a tu web, sin embargo, no siempre obtenemos los resultados esperados, y optimizarlas puede convertirse en todo un desaf\u00edo. Si te encuentras en esta situaci\u00f3n, que no cunda el p\u00e1nico, \u00a1existen soluciones! Vamos a &#8230; <a title=\"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados\" class=\"read-more\" href=\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\" aria-label=\"Read more about El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":21853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-21697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1a de b\u00fasqueda de Google Ads. Las campa\u00f1as de b\u00fasqueda en Google, se posicionan como una herramienta fundamental para atraer tr\u00e1fico a tu web, sin embargo, no siempre obtenemos los resultados esperados, y optimizarlas puede convertirse en todo un desaf\u00edo. Si te encuentras en esta situaci\u00f3n, que no cunda el p\u00e1nico, \u00a1existen soluciones! Vamos a ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\" \/>\n<meta property=\"og:site_name\" content=\"IMAGINA Agencia de Marketing Digital\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-13T11:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-01T06:40:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\"},\"author\":{\"name\":\"Carolina\",\"@id\":\"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570\"},\"headline\":\"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados\",\"datePublished\":\"2024-06-13T11:39:24+00:00\",\"dateModified\":\"2024-07-01T06:40:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\",\"url\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\",\"name\":\"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital\",\"isPartOf\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\",\"datePublished\":\"2024-06-13T11:39:24+00:00\",\"dateModified\":\"2024-07-01T06:40:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage\",\"url\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\",\"contentUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg\",\"width\":1600,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/imaginadigital.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/imaginadigital.com\/en\/#website\",\"url\":\"https:\/\/imaginadigital.com\/en\/\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"description\":\"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales\",\"publisher\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/imaginadigital.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/imaginadigital.com\/en\/#organization\",\"name\":\"IMAGINA Agencia de Marketing Digital\",\"url\":\"https:\/\/imaginadigital.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png\",\"contentUrl\":\"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png\",\"width\":280,\"height\":56,\"caption\":\"IMAGINA Agencia de Marketing Digital\"},\"image\":{\"@id\":\"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570\",\"name\":\"Carolina\",\"url\":\"https:\/\/imaginadigital.com\/en\/author\/analytics\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/","og_locale":"en_US","og_type":"article","og_title":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital","og_description":"Campa\u00f1a de b\u00fasqueda de Google Ads. Las campa\u00f1as de b\u00fasqueda en Google, se posicionan como una herramienta fundamental para atraer tr\u00e1fico a tu web, sin embargo, no siempre obtenemos los resultados esperados, y optimizarlas puede convertirse en todo un desaf\u00edo. Si te encuentras en esta situaci\u00f3n, que no cunda el p\u00e1nico, \u00a1existen soluciones! Vamos a ... Read more","og_url":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/","og_site_name":"IMAGINA Agencia de Marketing Digital","article_published_time":"2024-06-13T11:39:24+00:00","article_modified_time":"2024-07-01T06:40:17+00:00","og_image":[{"width":1600,"height":840,"url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","type":"image\/jpeg"}],"author":"Carolina","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carolina","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#article","isPartOf":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/"},"author":{"name":"Carolina","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570"},"headline":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados","datePublished":"2024-06-13T11:39:24+00:00","dateModified":"2024-07-01T06:40:17+00:00","mainEntityOfPage":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/"},"wordCount":671,"publisher":{"@id":"https:\/\/imaginadigital.com\/en\/#organization"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/","url":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/","name":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados - IMAGINA Agencia de Marketing Digital","isPartOf":{"@id":"https:\/\/imaginadigital.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage"},"thumbnailUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","datePublished":"2024-06-13T11:39:24+00:00","dateModified":"2024-07-01T06:40:17+00:00","breadcrumb":{"@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#primaryimage","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/06\/cancelar-cuenta-google-ads-1.jpeg","width":1600,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/imaginadigital.com\/en\/blog\/experto-que-hacer-cuando-tus-campanas-de-busqueda-no-obtienen-resultados\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/imaginadigital.com\/en\/"},{"@type":"ListItem","position":2,"name":"El Experto | Qu\u00e9 hacer cuando tus campa\u00f1as de b\u00fasqueda no obtienen resultados"}]},{"@type":"WebSite","@id":"https:\/\/imaginadigital.com\/en\/#website","url":"https:\/\/imaginadigital.com\/en\/","name":"IMAGINA Agencia de Marketing Digital","description":"Somos IMAGINA, la agencia de Social Media y marketing digital l\u00edder en Espa\u00f1a. Un equipo con 10 a\u00f1os de experiencia y 300 casos de \u00e9xito. Queremos ser tu partner en redes sociales","publisher":{"@id":"https:\/\/imaginadigital.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/imaginadigital.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/imaginadigital.com\/en\/#organization","name":"IMAGINA Agencia de Marketing Digital","url":"https:\/\/imaginadigital.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","contentUrl":"https:\/\/imaginadigital.com\/wp-content\/uploads\/2024\/11\/cropped-LOGO_NEW_IMAGINA.png","width":280,"height":56,"caption":"IMAGINA Agencia de Marketing Digital"},"image":{"@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/imaginadigital.com\/en\/#\/schema\/person\/43001924663404f5ee9bb53886ab8570","name":"Carolina","url":"https:\/\/imaginadigital.com\/en\/author\/analytics\/"}]}},"_links":{"self":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts\/21697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/comments?post=21697"}],"version-history":[{"count":0,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/posts\/21697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/media\/21853"}],"wp:attachment":[{"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/media?parent=21697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/categories?post=21697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginadigital.com\/en\/wp-json\/wp\/v2\/tags?post=21697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}